Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?
Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.
Reporter, Wall Street Journal
Paid Growth Enablement, Skyscanner
Digital Senior Manager, Coca-Cola GB
Senior Marketing Director, eBay
Head of Creative Strategy , Snap Inc.
Millions of people love Phillip Schofield for his TV work, but mention his name to a Snapchatter and they'll soon recount stories about backstage selfies, smoke alarms - and gin. Phillip joined Snapchat just after it launched and quickly became a master storyteller on the platform, delighting his fans with behind-the-scenes Snaps of both his glamorous TV career and his hilarious, cosy home life. Phillip will chat to Claire Valoti, Snap Inc. Northern Europe General Manager, about his career, his fans and all things Snapchat.
Since the launch of Lenses 2.5 years ago, Snapchat has grown to become one of the world's largest platforms for AR. Snapchat has aired more than 3,000 AR experiences, resulting in more than 250,000 years of playtime - and 40% of users play with AR experiences each day. In this talk, Peter Sellis, Snap Inc. Director of Product Management, will discuss the distribution of AR on Snapchat, how the power of play drives brand objectives and the democratisation of AR through innovation.
Director of Product Management for Monetization, Snap Inc.
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