Nearly a third of CMO budgets are now allocated to marketing technology (Gartner). What do marketers really want from the tech they are being pitched and how do they want to be approached ? Propeller presents a panel of brand marketers explain how they make their decisions on marketing and advertising tech investments and offer advice for those whose job it is to sell the benefits.
Director of Content, Propeller - PR, Content, Events for media & tech
Chief Marketing Officer, Santander
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