Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.
9:15 - THERE’S A THIN LINE BETWEEN BEING A HERO & BEING A MEMORY
So said Optimus Prime – someone who knows a lot about the power of Transformation. In today’s business world, the Heroes are the people who embrace Transformation, rapidly changing the way they operate to keep ahead of the competition. The (distant) memories are the people who resist change, and are disrupted into oblivion by newer, faster, more agile rivals. To make sure you’re a Hero (not just a memory), come to this session and find out which areas of your business you need to be transforming now – according to MediaCom’s survey of CMOs.
In this session you will learn:
1. Those that resist change in their business will soon become little more than a memory in the business world.
2. There are four key challenges within media which we believe have an argument for being the most important thing to transform your business.
3. While some of these areas are new to the industry and transform themselves just through progress, others are deeply rooted in advertising, and require continually creative ways to approach them in a new way.
4. In this session, you will be asked to consider different challenges to business and then to cast your vote.
Global Head of Media Partnerships, MediaCom
Chief Transformation Officer , MediaCom
Chief Executive Officer, Code Computerlove
Vice President, R&D, Quantcast
Editorial Director, Hearst
10:00 - EUROPEAN LEADERSHIP ROUNDTABLE
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we’ve seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
CEO & President, Hearst
CEO, Digital Cinema Media
SVP, Media & Planning, Merkle Europe
VP, EMEA, Oath
Managing Director, EMEA, Rubicon Project
10:45 - WELCOME TO THE AGE OF CREATIVITY
According to the World Economic Forum, creativity is going to be one of the most important skills of the future. So what does this mean for business, the industry and the cultures we create? And what does it mean for us as individuals? What are the core creative superpowers? These issues and more will be explored by Daniele Fiandaca and Nadya Powell of Utopia, who will be joined by key creative leaders.
A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.
Executive Editor, Voice, BBC
Head of VaynerSmart, VaynerMedia
Director, Digital Innovation, Baker Huges, GE
Head of Emerging Platforms and Partnerships, LEGO
Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.
Hear from innovative brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators at RyanAir, Lego and TinkLabs.
Managing Director, Gravity Road
Founder & CEO, Tink Labs
VP of Digital Consumer Engagement, The LEGO Group
2017 was year when branded content ht the big screen and brands showed their social conscience. We have the leading lights in branded content. Alistair Campbell from We Are Social talks HSBC with Pride, David Moynihan from block busting content generator, Lego shares his insight. Ann Wixley from Wavemaker and former editor of Empire and Redwood MD Colin Kennedy join the panel.
Moderated by Mike Burgess, Head of MetFilm Creative
Creative Director, Metfilm Creative
executive creative director, We Are Social
Editor in Chief, Lego
Executive Creative Director, Wavemaker
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