A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.
2017 was year when branded content ht the big screen and brands showed their social conscience. We have the leading lights in branded content. Alistair Campbell from We Are Social talks HSBC with Pride, David Moynihan from block busting content generator, Lego shares his insight. Ann Wixley from Wavemaker and former editor of Empire and Redwood MD Colin Kennedy join the panel.
Moderated by Mike Burgess, Head of MetFilm Creative
Editor in Chief, Lego
executive creative director, We Are Social
Executive Creative Director, Wavemaker
Creative Director, Metfilm Creative
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