"The Millennial Disruption" explores the impact of the internet and modern technologies on the millennials' consumer behaviour and why so many legacy brands are struggling in the digital era. It features interviews with industry leaders from
The Economist, Marie Claire, Bentley, Jaguar Land Rover, Steinway & Sons and Gary Vaynerchuk.
Join the film's creator as she dissects the 9 major factors that impact the millennial generation’s social and economic behaviour: 1) Abundance of Choice 2) Attitude Towards Health & Wellness 3) Closing the Gender Gap 4) Diversity and Immigration 5) Entertainment (how they consume media) 6) Influence of Peers VS. Seniors 7) The Financial Climate 8) The Speed of Change 9) The Why.
Producer & Director; Founder & Managing Director, Smart Cookie Media
Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.
Founding Partner & Global ECD, The Brooklyn Brothers
Founder & Managing Director, Neon Unicorn
Founder & Managing Director, Feel For Music
Head of International Comms, Jaguar Land Rover
Deputy Editor, Campaign
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