In a world of short-termism, there is a danger of brands falling into a trap of just delivering immediate sales. IKEA take a longer term view. In creating, developing and investing in a strong brand platform, The Wonderful Everyday, they have maintained and extended a market leadership position in the UK. This is the story of The Wonderful Everyday and how it helped transform the fortunes of the IKEA brand in the UK, for continued sustained growth
Sign up to receive the latest announcements, seminars & speakers, special events, and more.