A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.
Executive Editor, Voice, BBC
Head of VaynerSmart, VaynerMedia
Director, Digital Innovation, Baker Huges, GE
Head of Emerging Platforms and Partnerships, LEGO
When you give a computer to an engineer or to a graphic designer - their powers increase dramatically. But when you give a computer to a "creative" - a conceptual thinker and problem-solver - she doesn't experience a similar boost in either productivity or output quality. She simply starts to type instead of writing and google instead of going to the library. Why is that? Can we imagine a "hybrid" human+machine creative process that would give us a radical creative boost, helping us get to better "a-ha!" moments faster?
Day 1 of the Vertical Series uncovers modern commerce in the digital world, which has allowed brands to evolve how they sell and consumers to evolve how they buy.
3:30 - DIGITAL RETAIL REVOLUTION
Traditional retailers must now set their sights on innovative methods to reach consumers and respond to their needs in a way that sets them ahead of the curve. But if 95% of all retail sales are captured with a brick and mortar presence, how can online-only retailers stay up to speed with their retargeting efforts? What other challenges must retailers face as this new wave of retail innovation makes its way into the industry? Leaders across the digital retail ecosystem discuss.
Senior Analyst., EMARKETER
UK Retail Search Insights Manager for Bing Ads, Bing
GM, EMEA, Smartly.io
4:15 - CREATIVE FRANCHISES
How shared values can be used to boost brand fame.
Chair, Edinburgh TV festival
Joint Chief Creative Officer, Grey London
Head of branded partnerships, ITV
Director, Brand & Marketing, Marks & Spencer
5:00 - THE ‘VOICE’ OF JOHN LEWIS CHRISTMAS
Discover how and why Manning Gottlieb OMD, Google and adam&eveDDB created an execution using Google Home, to allow fans for the first time ever, to be able to interact with the John Lewis Christmas story, not just watch it…
Client Business Director at Manning Gottlieb, OMD
Head of Interactive Production, adam&eveDDB
Every advertiser’s main goal is to communicate at the right time, in the right place and with the right message. But what if you could understand your target audience and their needs even better than they do themselves? Growth marketing specialist DCMN reveals a new innovation for the mobile market: Intention & Behaviour Targeting.
Steve Vranakis, D&AD President and ECD at Google kicks off the D&AD Impact track, focused on arming the next generation of leaders with the skills they need to use their creative powers to drive societal change across education, health, the environment, and more.
Executive Creative Director, Google
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!
UK Sales Director , Clear Channel
Director of Client Partnerships, Sky Media
Head of Trading , Channel 4
CEO, Spark Foundry
CEO, MediaCom UK
Client Service Director, Kinetic
Managing Director, Digital, The Telegraph
Strategic Partnerships Director, NABS
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Sridhar Ramaswamy as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
President, Google EMEA, Google
Senior Vice President, Ads & Commerce, Google
Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017. Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.
Digital has changed the game and shattered business models cutting across creative and media. Can a business built on a model which no longer exists adapt and survive? Or is the future going to be won by independents constructed for the digital age?
12:45 - TECH OPENS UP MORE OPPORTUNITIES FOR PEOPLE WITH LEARNING DIFFICULTIES
It’s estimated that up to 1 in every 10 to 20 people in the UK has some degree of dyslexia (Source: NHS). Dyslexia is not an obvious difficulty; it is hidden and as a result, dyslexic people have to overcome numerous barriers to make a full contribution to society. Join us to hear Steven Woodgate’s - Surface Marketing lead at Microsoft – story, career journey and how as tech continues to evolve it opens up more doors for young people, especially in the communications industry. Steven has both dyslexia and dyspraxia and has found ways to navigate through a successful career despite these challenges that could have held him back. ‘Technology isn’t just about cool gadgets, it’s as much about sociology and psychology and how people use it’.
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
1:15 - WOMENS LEADERSHIP ROUNDTABLE
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
CEO B2B & Exec Sponsor D&I, Dentsu Aegis Network
COO & CFO, Hearst
CEO, Brave Bison
Vice President of Regional Sales, CNN
Marketing Director, Google
1:55 - IN CONVERSATION WITH TALULAH EVE
Senior Sales Manager, LCS Israel & Sub-Saharan Africa, Google
Today’s Creatives are challenged to tell stories across various screen sizes, platforms, and video formats. Brilliant minds within the walls of BBH and Ogilvy will share how they have tested the limits of the YouTube platform, and Twentieth Century Fox will showcase how they were able to live ‘happily ever after’ with the results from a major motion picture launch.
Head of YouTube B2B Marketing, UK, Google
Executive Creative Director, BBH London
Emma de la Fosse
Chief Creative Officer, Ogilvy & Mather Group UK
UK Marketing Director, Twentieth Century Fox
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete. This panel will discuss the current capabilities of search, which campaigns and activations have worked, which haven’t and what we can expect in the future.
Global Technology Editor, Campaign
Head of Global Marketing Communications, Pinterest
Country Sales Director, Google
Vice President for EMEA Bing Ads Sales, Bing
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