Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.
SVP, Ads & Commerce, Google
President, EMEA Business and Operations, Google
Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.
CEO, Vixen Labs
VP, Head of VaynerSmart, VaynerMedia
Executive Director of Digital , Warner Bros. Pictures
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!
Chief Commercial Officer, JCDecaux
CEO VCCP Experience Design, VCCP Experience Design
Managing Director-London, MediaCom
Director of Client Partnerships, Sky Media
CEO EMEA IPG Mediabrands, IPG Mediabrands
Managing Director, Primesight
Head of Sales – UK, Spotify
Managing Director, Agencies & Ad Industry relations, Europe Middle East & Africa, Google
Managing Director EMEA, Unruly
Chief Executive, NABS
Strategic Partnerships Director, NABS
Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.
Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.
VP, Global Head of Experience Strategy, Essence
CMO, IAB UK
VP, Head of VaynerSmart, VaynerMedia
Business Director, Rabbit & Pork
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