Creating engaging and creative video content is a necessity in the age of social. Among social networks, few are as important for video as Facebook and Instagram. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. In this 1-hour session, join Amelia Rossi, Facebook’s Blueprint Live program, as she demystifies the science and art behind what makes a great video and how Blueprint can become an invaluable resource to content creators everywhere.
EMEA Regional Partner Training Lead, Facebook
Customers are more in control than ever before. Digital has transformed the purchase journey and market saturation is common. Even legislative changes are encouraging customers to shop around. With competition just a scroll, click or voice command away customer retention has never been more important. As a result, brands need to establish new value amongst their audiences in order to drive loyalty. But what is deemed ‘value’ in this environment and how can new technologies help?
Group Director, Facebook
Chief Platform Officer, Starling Bank
This year marks a historic milestone, with women securing the right to vote in the UK for the first time 100 years ago. In this session, join Nicola Mendelsohn, Facebook’s vice-president for EMEA, as she interviews a leading star on their story.
We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.
Hear why the increasing use of messaging as people’s primary communication channel is enabling conversational commerce, Facebook’s unique position on this medium, and the endless possibilities it presents for businesses. From the discovery of new products to customer care, this panel session will shine a light on why every brand should be thinking about their messaging strategy in 2018.
Head of Product Marketing, Northern Europe, Facebook
The world of video as we know it is changing, but it’s not just how we watch that’s changing, it’s what we watch. This is having a profound impact on businesses across the industry when embracing a mobile first world. From investing in new types of talent, to upskilling existing workforces and even embracing new creative practices; this discussion will welcome a varied perspective on designing a future fit for how people watch.
Director of Agency Partnerships, Facebook
Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message. But good social content doesn't have to be short. Here, this panel examines the potential for creating effective longer-form content for social.
head of strategy, We Are Social
executive creative director, We Are Social
vice president, global brand communications, adidas Football
Global Creative Strategist, Facebook
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