Join Facebook's VP EMEA Nicola Mendelsohn and famous faces Joe Wicks - The Body Coach, Actress & Britain's Got Talent presenter Amanda Holden and Josie Naughton Co-Founder and CEO of Help Refugees and learn how the panel are challenging best practices and paving new learnings for the ad industry.
How we need to think wider, further and higher than ever before.
Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.
EMEA Head of Global Business Marketing, Facebook
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Director of Custom Solutions Europe, Twitch
Christopher "Sacriel" Ball
Streamer and Influencer
Global Head of Digital Marketing, Dentsu Aegis Network
Senior Global Brand Manager, Unilever
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
Viewing of broadcast television has fallen consistently since 2012, the profile of its viewers is getting older whilst there are now more subscriptions to Netflix, Amazon and NOW TV than there are to ‘traditional’ pay-TV services. Social media platforms like YouTube are taking up an increasing amount of young people’s viewing time, whilst platforms like Instagram and Facebook occupy an increasing amount of their downtime. What does this mean for the future of TV and the ads that live on it?
There’s no doubt that broadcast television has its place but what's being done to evolve and leverage technology to have smarter advertising opportunities that transcend the big screen. In this panel led by Dylan Davenport, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and should evolve and what creative agencies need to be doing to drive innovation in the space.
The IPA's figures show change in diversity is glacial. Why do we lose our best female talent just as they're stepping up to leadership roles? And what can we do to change this? We talk about the impact of a lack of flexible working on women's careers, the perception of 'returners' ('you are only as good as your last job'), bias and what we can do to change this. We look at why brands like Diageo care about the make up of their creative teams and why this step-change must fast-track the industry's drive for equality.
Managing Director, VMLY&R
Employment Lawyer, GunnerCooek
Chief Marketing Officer, Diageo
Regional Creative Director EMEA, Facebook
Founder & Creative Director, Creative Equals
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Planning Director, Facebook
Managing Director, EMEA, Rubicon Project
Business Development Manager, Finimize
Why do so many brands still get social media wrong? Because they’re trying to build a brand not a personality.
Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will explain how so many brands still lack a human mindset. Using social-first principles, she will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.
Director of Social & Creative, Media Chain
Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.
Founder and CEO, VidMob
Director of Marketing Partnerships, EMEA, Facebook
This year's Marketing Academy Boot Camp will run for the full day on Thursday 21st March and is open to all Delegates - RSVPs required!
During this packed day you’ll hear from CMO’s and emerging industry leaders. You’ll boost your leadership skills, understand how to engage your teams, stakeholders and clients, gain insight into the minds of CMO’s and challenge yourself to be the best version of yourself you can possibly be. Learn how to get comfortable with being vulnerable, why honesty beats artifice, how culture eats strategy for breakfast and why marketing and advertising can change the world.
Author, The 12 Powers of a Marketing Leader
Chief Marketing Officer, Viacom UK
Chief Growth Officer, Mr & Mrs SMith
Marketing professor and columnist
Co-Founder & CEO, Peg
Head of Financial Services Marketing, EMEA, Facebook
Strategy Partner, Digitas UK
Marketing Director, Direct Line Group
Managing Director , Accenture Interactive
Channel 4's SAS: Who Dares Wins star And Founder & Managing Director of Break-Point, Break-Point
Founder & CEO, The Marketing Academy
The What Women Want initiative @www.whatwomenwant.uk.com recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns.
UK Country Manager, Kantar
Strategic Lead: Brand and Digital, Sports England
Regional Creative Director EMEA, Facebook
EMEA Marketing Director – Barbie, Mattel
Brand Partnership Manager, mumsnet
UK MD, Kantar TNS
Director of client strategy and planning , ITV
Megan Van Someren
Founder and Global Head of Canteen Consulting, JWT
Marketing and Brand Development Director , Diageo
Executive Creative Director Gillette, Grey NY
Senior Consultant – Cultural Strategy, Kantar
Consultant - Cultural Strategy, Kantar
Megan Van Someren
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