Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity?
Founder and CEO, Veritonic
Head of Creative and Media, O2
Executive Creative Director, Mekanism
Group Creative Director, Communicorp UK
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