“Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.
Take part in a world first* with the advertising industry’s own Turing Test. Man and Machine will be pitted against each other and you the audience can play spot the difference.
Games aside, this session will also outline cutting edge case studies from clients that have all embraced AI to work alongside agencies and deliver award winning creative ideas.
Co-Founder, Gravity Road
Director of Media Affairs, IPA
Founder and CEO, VidMob
Co-Founder and Director, Visual Voice
Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority.
Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to health to retail, they specialise in establishing trust and building tribes of engaged customers – and do it rapidly.
Brought to you by the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses – the fast-scaling technology platforms that are disrupting incumbents and redefining their industries.
We make around 35,000 decisions every single day – from what to watch on TV through to choosing lunchtime sandwich or sushi!
So how can brands be heard through all this mental activity? And which emerging technology opportunities should they be considering to smooth out those pain points within the consumer decision journey? Bringing together our exclusive DX research approach and our highly acclaimed Futures Trends programme, Mindshare reveals how your brand can start to create a future proofed consumer journey.
Head of Insight, Mindshare UK
Trends & Insights Director, Mindshare UK
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Director of Custom Solutions Europe, Twitch
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.
But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.
This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- has opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will cover the opportunity that exists with OTT, how the technology stands to enhance both publishers and marketers interaction with consumers and outline current hesitations or challenges limiting investment.
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Director of Music - EMEA, Monster Energy
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
As the importance of voice moves rapidly up the marketing agenda, brands are working quickly to find their voice. How do they sound and how do they ensure that in a voice-controlled future they aren’t mute? But with such a focus on consistency of brand sound, what is the un-tapped opportunity for brands to tailor their voice to speak to different audiences? Neuroscientist Dr Sophie Scott and impressionist Duncan Wisbey join the IAB on stage for an interactive exploration of how brands can flex their voice.
The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.
While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
Vice President, UK, PubMatic
Head of Programmatic Solutions , Guardian News & Media
Head of EMEA, Activision Blizzard Media
Head of Platforms & Innovation , News UK
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.
Trends Editor, Campaign
Lifestyle Editorial Director, Bauer Media
Hear from one of the Independent’s leading lifestyle writers, Simon Calder, in this globe-trotting session.
Simon will be giving his top tips on where to travel in 2019, discussing the highs and lows that the industry can expect in the year ahead and why travel content continues to be so important to newsbrands.
Plus one lucky member of the audience will win a trip to one of Simon’s recommended destinations!
Travel Correspondent , The Independent (ESI Media)
A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room before we speak to two influential centennials who took part in their studies.
Research & Insights Director , We Are Social
Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
Head of EMEA, Activision Blizzard Media
The social media phenomenon is real and here to stay. If your brand isn’t communicating to consumers on these platforms - you’re not reaching your audience and you’re behind on the times. Running your own organic content is a must and engaging outside influencers has become a core strategy for growing your audience and driving purchases. This panel of social experts will speak to success stories on social media - purchasing behavior you should keep in mind and the future of social ad placement.
Founder & CEO , That Lot
Commercial Director, Jungle Creations
Back in the day, building a holistic brand was a lot easier. For the audio side in particular, perhaps you had a sonic tag, a jingle and/or signature voice for TV and radio ads. It goes without saying that, now, there are infinitely more opportunities to bring much more comprehensiveness to a ‘whole’ brand. How do you capitalize on them without getting tangled in complexity?
Head of Creative and Media, O2
Executive Creative Director, Mekanism
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
UK Senior Reporter, Digiday
Head of UK Sales, audioBoom
Content Director, Absolute Radio, Bauer
As Empire and Picturehouse celebrate their joint 30th Birthday, Terri White (Editor in Chief, Empire) and Clare Binns (Joint Managing Director, Picturehouse Cinemas) invite Oscar winning producer Mia Bays and multi-award winning director and producer Bart Layton to discuss the importance of breaking rules in the industry.
The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.
Head of Audio, The Guardian
Podcaster, Broadcaster and Film Critic, BBC 6 Music
UK country manager, Director of sales, Acast
Sign up to receive the latest announcements, seminars & speakers, special events, and more.