Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.
9:15 - THERE’S A THIN LINE BETWEEN BEING A HERO & BEING A MEMORY
So said Optimus Prime – someone who knows a lot about the power of Transformation. In today’s business world, the Heroes are the people who embrace Transformation, rapidly changing the way they operate to keep ahead of the competition. The (distant) memories are the people who resist change, and are disrupted into oblivion by newer, faster, more agile rivals. To make sure you’re a Hero (not just a memory), come to this session and find out which areas of your business you need to be transforming now – according to MediaCom’s survey of CMOs.
In this session you will learn:
1. Those that resist change in their business will soon become little more than a memory in the business world.
2. There are four key challenges within media which we believe have an argument for being the most important thing to transform your business.
3. While some of these areas are new to the industry and transform themselves just through progress, others are deeply rooted in advertising, and require continually creative ways to approach them in a new way.
4. In this session, you will be asked to consider different challenges to business and then to cast your vote.
Global Head of Media Partnerships, MediaCom
Chief Transformation Officer , MediaCom
Chief Executive Officer, Code Computerlove
Vice President, R&D, Quantcast
Editorial Director, Hearst
10:00 - EUROPEAN LEADERSHIP ROUNDTABLE
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we’ve seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
CEO & President, Hearst
CEO, Digital Cinema Media
SVP, Media & Planning, Merkle Europe
VP, EMEA, Oath
Managing Director, EMEA, Rubicon Project
10:45 - WELCOME TO THE AGE OF CREATIVITY
According to the World Economic Forum, creativity is going to be one of the most important skills of the future. So what does this mean for business, the industry and the cultures we create? And what does it mean for us as individuals? What are the core creative superpowers? These issues and more will be explored by Daniele Fiandaca and Nadya Powell of Utopia, who will be joined by key creative leaders.
As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
When Michael Roth joined IPG in 2005, he committed to increasing diversity and forging a culture of inclusion at the company. And the company’s workforce has changed dramatically since then, with a 55% increase in its executive ranks for Black, Hispanic and Asian minority groups, and with women now filling 54% of management positions. Join IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Starr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.
We've passed the digital world and are well into our way of the mobile-first era. Yet many brands and publishers struggle with how to make sense of this new world order. What does it take to be successful in a mobile-first world? For one thing, it's a mobile-first mentality to everything.
Mobile is it’s own medium, one that requires its own approach to everything from creative and content to product and measurement.
Since the launch of Lenses 2.5 years ago, Snapchat has grown to become one of the world's largest platforms for AR. Snapchat has aired more than 3,000 AR experiences, resulting in more than 250,000 years of playtime - and 40% of users play with AR experiences each day. In this talk, Peter Sellis, Snap Inc. Director of Product Management, will discuss the distribution of AR on Snapchat, how the power of play drives brand objectives and the democratisation of AR through innovation.
Director of Product Management for Monetization, Snap Inc.
The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.
Global Director, Content Solutions, Financial Times
A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.
Executive Editor, Voice, BBC
Head of VaynerSmart, VaynerMedia
Director, Digital Innovation, Baker Huges, GE
Head of Emerging Platforms and Partnerships, LEGO
When you give a computer to an engineer or to a graphic designer - their powers increase dramatically. But when you give a computer to a "creative" - a conceptual thinker and problem-solver - she doesn't experience a similar boost in either productivity or output quality. She simply starts to type instead of writing and google instead of going to the library. Why is that? Can we imagine a "hybrid" human+machine creative process that would give us a radical creative boost, helping us get to better "a-ha!" moments faster?
We’ve built an ad agency on responsibility and trust. But what does that mean, and how did we do that? And does it show in the work we do for our clients? Is it because of this, or despite this, we are continuously considered one of the best advertising agencies in the world?
Creative Director, Forsman & Bodenfors
Artificial intelligence offers limitless potential for bettering our world, but the pervading rhetoric around AI is all too often sensationalist and fear-mongering.
In this panel, one of the most technologically advanced brands in the world will speak about reframing the narrative of AI as a way of unlocking human potential, and using it as a tool for empowerment rather than subjugation.
FCB Inferno’s Chief Strategy officer Vicki Holgate will speak to Huawei about the thinking and philosophy behind their brand’s products, services and communications to cut through technobabble and market user first technology.
Chief Marketing Officer, Huawei Technologies Consumer Business, Western Europe, Huawei
Discover how brands and non-profits can work together to evoke a greater purpose: in this case, navigating contemporary masculinity. Hear from CALM and TOPMAN, behind the L'Eau de Chris campaign, and the unmatchable reward that can come from a mutually beneficial partnership.
Director of Corporate Partnerships, CALM
Marketing & Communications Director, TOPMAN
As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
GM, EMEA, Smartly.io
Director of Digital Performance Marketing, more2
Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn’t creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn’t creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who walks out of the pub on top.
It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists, agencies and platforms have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.
Managing Director, Europe, Playbuzz
CEO, Milltown Partners
Europe News Editor, Quartz
Managing Partner and Head of Partnerships at Mediacom, Mediacom
We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.
VP Ads & Business Platform, Facebook
EVP Global Chief Marketing Officer, R/GA
As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites.
CEO, OgilvyOne UK, The Customer Agency
CEO, Digital Content Next
Digital Advertising Operations Director, Financial Times
58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.
Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.
Strategy Director, MediaCom UK Limited
Strategy Director, MediaCom UK Limited
Managing Partner, Real World Insight, MediaCom UK Limited
Every advertiser’s main goal is to communicate at the right time, in the right place and with the right message. But what if you could understand your target audience and their needs even better than they do themselves? Growth marketing specialist DCMN reveals a new innovation for the mobile market: Intention & Behaviour Targeting.
Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.
Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.
Strategy Partner , Fold7
Founder & CCO, Fold7
Vice President Marketing, Carlsberg Group
We now have the power to go beyond knowing what a customer will do to actually predicting how they’ll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. Everything from demographics to average order total, from the lifetime value of a customer to their propensity to buy, from prioritising sales leads to customising campaigns is being forecasted through predictive analytics. How can you use this powerful tool to cope with channel proliferation and changing purchase behaviour? What insights can you capture that will drive marketing creative? How can the data help determine the most impactful messages?
VP EMEA, Tapjoy
Product Marketing lead in EMEA, Adobe
Director, Product Marketing and Demand Strategy, Oath
Managing Director, Europe, Index Exchange
With Out of Home reaching 98% of the UK population and consumers spending more time outdoors than they did 10 years ago, OOH is a media that intersects with a large part of our daily lives. Brands are starting to harness outdoor's digital and data capabilities, yet the words still frequently heard from advertisers are 'I never knew you could do that'. Dynamo and Outdoor plus will take you on an immersive, real-time experience, syncing creativity, technology and magic on the streets of London.
Chief Client Officer, Outdoor Plus
From streaming long-form docs to sharing snackable shorts, we’re glued to the screens in our home, office and pocket. In an era freed from the constraints - and traditional benchmarks - of linear TV, who’s investing in video and getting it right? With a different format and approach for every audience, which models actually work and why? And what does quality look like to new generations with a fundamentally different understanding of how to use video?
Global Head of Video and Audio, The Guardian
Head of BBC Worldwide Digital Studios , BBC Worldwide
Executive Producer, Documentaries, The Guardian
Co-Founder, Kyra TV
Creative Excellence Director, BACARDÍ Europe
Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.
Head of Product Marketing, Northern Europe, Facebook
MD Europe, IV.AI
Head of Digital & Data, Public Health England
Manager Social Media Hub, KLM Royal Dutch Airlines
Naysayers have questioned the "pivot to video" because it can take more work and is more challenging than traditional display ads. But publishers who have cracked the code see engaged audiences, much higher CPMs, and skyrocketing ad revenue. Our panel of publishers and video monetization experts will share tips and tricks for maximizing your video ad revenue -- including Video Player Bidding, ad insertions, reducing latency, and intent to watch.
COO, JW Player
Product Manager, Time Inc
Managing Director, UK & Southern Europe, SpotX
Global Head of Commercial Ops, Minute Media
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Sridhar Ramaswamy as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
President, Google EMEA, Google
Senior Vice President, Ads & Commerce, Google
The world of video as we know it is changing, but it’s not just how we watch that’s changing, it’s what we watch. This is having a profound impact on businesses across the industry when embracing a mobile first world. From investing in new types of talent, to upskilling existing workforces and even embracing new creative practices; this discussion will welcome a varied perspective on designing a future fit for how people watch.
Director of Agency Partnerships, Facebook
Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express ones’ creative voice…it has been democratized. Hear from Whalar co-founder, Neil Waller, on the benefits of collaborating with influencers.
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1's new brand identity, it's first in 23 years.
Executive Creative Director, W+K London
Disruptive innovation is killing businesses in every category.
People hate advertising.
But W+K believes this is an amazing time to build a brand.
Where does the optimism come from?
21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.
The optimism lives here. It’s not the end of advertising. It is the beginning of everything.
Global Chief Operating Officer, Wieden + Kennedy
Portugal is a creative destination for brands around the world. This panel will showcase some of the Best Brand Experiences created in Portugal and discuss why Portugal is a wonderful destination for brands and agencies to plan and execute their creative experiences and advertising campaigns.
Executive Partner, Mojobrands
Member of the Board, APECATE
CEO & Chief Curator, Presidential Train
Over the last few years brands have faced radical changes to the way they spend their marketing budgets. They’re faced with having to produce more content to keep up with an increasingly digital culture. However, the budgets aren’t rising in line with the demand for content, so how can they generate the same (or ideally more) success from their advertising? The industry has been in fierce debate over how best to approach these changing budgets. Many have questioned whether traditional agency models can continue to service brand needs and an influx of new creative shops have emerged as a result. These companies are often shaking up the traditional supply chain, putting their arms around areas of creative, production and post in a bid to drive down cost. However, this is somewhat uncharted waters for the majority of brands and it’s important to know who can provide the golden triangle of speed, value and,
most importantly, quality. Constantin Bjerke, founder of lifestyle online video publication Crane.tv and awardwinning
production company and branded entertainment agency Cult, speaks with Patrick Murphy, founder of production consultancy Murphy Cobb Associates, about how advertisers and producers can be getting the most out of their budget - without sacrificing quality.
Founder, Crane.tv and Cult Global
Marie and Sarah from LS Productions highlight some key considerations for working with celebrity talent.
Their productions have included David Beckham, Ben Stiller, Kate Winslet, Dua Lipa, Michael B Jordan, David Gandy and Jurgen Klopp.
"Today the average agency tenure is thought to be less than three years." - The Bedford Group
Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an increasingly complex world where short termism is becoming a knee jerk reaction, we need to build solid, long lasting and effective relationships with one another.
Strategy Director, The Brooklyn Brothers
Founding Partner & ECD, The Brooklyn Brothers
Inga Hlín Pálsdóttir
Director, Visit Iceland & Creative Industries
Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.
Hear from innovative brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators at RyanAir, Lego and TinkLabs.
Managing Director, Gravity Road
Founder & CEO, Tink Labs
VP of Digital Consumer Engagement, The LEGO Group
Hear from creatives and strategists alike on the science of weaving emotion into creative storytelling. Which emotional cords are meant to be played, while others are perhaps left untouched? Hear the potential advantages when done right, but be warned of the risks when entering this sensitive arena.
Global Strategy Director, Vizeum
Head of Creative Strategists at RYOT Studio, Oath
Co-Founder, Gravity Road
VP Global Partnerships, Rakuten Viber
Today reaching Millennials is the name of the game. With preferences and behaviours evolving quickly, tenured brands are seeking inventive ways to engage their next generation of consumers. In this session Tastemade will discuss the importance of digital video and strategies for creating relatable, inspirational and localized content for the new era.
Head of EMEA Sales and Brand Partnerships, Tastemade
Executive Director, Head of CREATE, Manning Gottlieb OMD
The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.
In an increasing fragmented world, comedy is one thing that is still able to connect us. Where political and social conflicts continue to test us, we share our current favourite comedy shows, standup routines, YouTube clips and ads in a bid to spread some joy. Words, phrases and actions can even break into popular culture, defining a moment in time.
Comedy can therefore be a powerful tool in building brand engagement, particularly when its unexpected and challenges preconceived ideas. But it is subjective, and what is ‘funny’ is in a constant state of flux. As a result, brands don’t always hit the funny bone.
Today’s Creatives are challenged to tell stories across various screen sizes, platforms, and video formats. Brilliant minds within the walls of BBH and Ogilvy will share how they have tested the limits of the YouTube platform, and Twentieth Century Fox will showcase how they were able to live ‘happily ever after’ with the results from a major motion picture launch.
Head of YouTube B2B Marketing, UK, Google
Executive Creative Director, BBH London
Emma de la Fosse
Chief Creative Officer, Ogilvy & Mather Group UK
UK Marketing Director, Twentieth Century Fox
With consumer behaviour, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.
Global CMO, Hyatt Hotels Corporation
Head of Global Marketing Communications, Pinterest
Chief Marketing Officer , Integral Ad Science
Head of Marketing - Europe and Americas, Bel
Forget marketing ideals -- let's tackle marketing reality. How do we promote the "ugliest" products and services, the unsexy ones that are either "boring," complex, or undifferentiated from the competition? Kranz will demonstrate -- with real-life examples -- three beautifully practical/tactical ways to overcome each of these three ugly challenges.
80% of consumer purchasing power is women, 28% of people in the US are in the non-white minority and 60% of the world is from Asia. Everyone in the world is different, but traditionally when we design our unconscious bias steps in and we ignore signs to design for different people. The more we understand our unconscious mind, the more it starts to impact the way we think and create. What does this mean for creating global experiences where different mindsets are required to align to our design? The R/GA design model helps us to get behind the context, environment & mindset of our users in order to create conscious ecosystems. Harvard has created an implicit association test to measure attitudes and beliefs - the important thing is how we get these into our design process so we can shape our work without our unconscious bias taking over. Diverse design teams mean we create well rounded experiences. Projects like ‘Love has no Labels’ showcase the humanity in design and what it means to design with a conscience. Let’s make sure that what we are creating is genuinely impactful to all our audience and that we consciously think about the hundreds of decisions we make day to day.
Brave Bison and friends hash out the contradictions and myths surrounding a misunderstood generation, and how brands can stay relevant with a new crop.
Hosted by Brave Bison's Commercial Director Jon Kitchen we'll be joined by Chief Creative Officer Will Pyne, a leading influencer, brand and broadcaster to debate and discuss what brads can do to create exciting, engaging and effective content to win over Gen Z....
Vlogger, Comedian, Actor
Commercial Director, Brave Bison
Chief Creative Officer, Brave Bison
Entertainment Editor, Channel 4
Chief Creative Officer, James Grant Group
Day 4 in the Vertical Series closes out the Week with a look under the hood of the auto sector.
3:15 - THE ART & SCIENCE OF DATA STORYTELLING: HOW AUDI DELIVERS ‘BEAUTIFUL CARS WITH AMAZING BRAINS’
Join Neustar’s VP Marketing Julie Fleischer as she sits down with Benjamin Braun, Audi UK CMO for a fireside chat to learn how this premium auto brand creates and executes beautiful stories with the right data driven tools and insights. Using marketing analytics to quantify the value generated by their distinctive communication and campaigns, Audi is able to know exactly where to spend the next pound on marketing.
In this session you will learn:
1. Differentiation requires being different. Pay attention to category conventions so that you can break them
2. Human beings are driven by emotion and storytelling. Functional, rational benefits may play to the head, but people act on the heart
3. Emotional campaigns are more effective on almost all business metrics, particularly long term brand health and profitability
4. If you want to break category conventions, you’ll need to make a strong business case. You need a strong measurement plan to support data-driven storytelling, drive change and prove results
5. Accurate actionable campaign measurement must be holistic and future-forward
BEING BRAVE: HOW MCLAREN HAS DRIVEN FAN ENGAGEMENT BEYOND THE TRACK
Social and digital has redefined the relationship between McLaren and its fans. F1 teams and drivers have become content publishers, extending the story beyond the track to an always-on narrative – in turn, driving fan avidity and partner value. In this session, Rob will describe McLaren’s journey to its award-winning status in digital sports marketing.
In this session you will learn:
1. Social and digital is the engine room of sports fan engagement
2. Always-on content and hero campaigns help build a team’s personality and drive fan avidity
3. Social and digital has emerged as a key pillar of sponsor partner activation
4. Engaging a Millennial / Gen Z audience requires a visual approach, but there’s still room for the written word
5. A high performance social and digital strategy is a blend of big and small data insights – understanding the trends and listening to your fans
In this session, Stephen Cheliotis, Chairman of Superbrands and CEO of TCBA will bring together a C-Suite group to debate:
• Is the definition and ‘role’ of brand within business shifting?
• Has the evolution of brand changed where it sits within the business?
• Is brand moving from marcoms to being integrated into wider business teams, and should it?
• Is sustainable brand building driving a shift to longer-term marketing strategies or is the pressure for short-term ROI winning
Chief Executive, TCBA
Head of Brand & Marketing, Lloyds of London
Chief Marketing and Communications Officer, TSB Bank
Global Head of Brand & Managing Director, Virgin Enterprises Limited
Sales directors and marketing chiefs hear ad tech pitches day in and day out. What will get their attention and stop their eyes glazing over at the first slide on the pitch deck? Get the inside track on what the decision-makers really want to know when hearing a sales pitch in this panel, featuring senior executives from Channel 4, Car Throttle, The Guardian, Hearst Magazines and The Pangea Alliance.
Founder, Propeller - PR, Content, Events for media & tech
Founder & CEO, Car Throttle
Head of Partnerships & Digital Innovation, Channel 4
General Manager, The Pangaea Alliance (inc. CNN, Reuters, Fast Company)
Digital Commercial Operations Director, Hearst Magazines
Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?
Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.
Reporter, Wall Street Journal
Paid Growth Enablement, Skyscanner
Digital Senior Manager, Coca-Cola GB
Senior Marketing Director, eBay
Head of Creative Strategy , Snap Inc.
Viva Mexico! Trusted as production partners by Martin de Thurah (Epoch Films) and Venables Bell & Partners (SF) to handle a crew of 125 with multiple locations and casting, Avelino takes us behind the scenes on the shoot of the latest Audi RS 5 Coupe commercial 'Final Breath'.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Founder, Gravity Road
Executive Creative Director, 360i Europe
Creative Strategist, Facebook
Director of Custom Solutions Europe, Twitch
Head of Global Brand Strategy, Tastemade
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