People come to Instagram to connect around their passions and one of the most passionate communities on Instagram is sports enthusiasts. In fact sports is one of the most popular areas of interest on Instagram, with 1 in 3 Instagrammers following a sports account or athlete and even more coming to the platform to connect and share during global sporting events. This highly engaged sports community presents a huge opportunity for brands.
Creating engaging and creative video content is a necessity in the age of social. Among social networks, few are as important for video as Facebook and Instagram. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. In this 1-hour session, join Amelia Rossi, Facebook’s Blueprint Live program, as she demystifies the science and art behind what makes a great video and how Blueprint can become an invaluable resource to content creators everywhere.
EMEA Regional Partner Training Lead, Facebook
We've passed the digital world and are well into our way of the mobile-first era. Yet many brands and publishers struggle with how to make sense of this new world order. What does it take to be successful in a mobile-first world? For one thing, it's a mobile-first mentality to everything.
Mobile is it’s own medium, one that requires its own approach to everything from creative and content to product and measurement.
The Financial Times commissioned research focused on the importance of quality in branded content. The research explores how readers perceive branded content and the importance of style, subject-matter, tone of voice and format, author and publication. We aim to highlight the value of branded content, while providing a ‘how to’ guide to deliver the greatest customer impact and cut through with a central focus on quality.
Global Director, Content Solutions, Financial Times
Fantastic and effective ads can be made on any budget, it all depends on your objectives. Take a closer look with brands and producers at the real value and how to achieve the best bang for your buck as an advertiser.
CEO , Advertising Producers Association
Executive Producer/Partner, Blink Productions
A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.
Executive Editor, Voice, BBC
Head of VaynerSmart, VaynerMedia
Director, Digital Innovation, Baker Huges, GE
Head of Emerging Platforms and Partnerships, LEGO
What role do experts play in a world where everyone’s a critic? Hear leading political commentators and cultural critics discuss the enduring power of influencers in an era when people have supposedly ‘had enough of experts’.
Journalist and Author, The Guardian
Restaurant Critic, The Guardian
Journalist and Radio Critic, The Observer
From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?
General Manager, International, Comcast Advanced Advertising
Deputy Head Sales Operations, Channel 4
Advertising Week Europe and London College of Communication collaborated on a unique project with undergraduate and postgraduate Advertising students. The BA students were asked to make creative strategic B2B content that amplified the themes of the event while the MAs were asked to position AWE as the centre for debate about post-Brexit advertising as well build a campaign for Brand Britain. In this session the students present their work and discuss the partnership. LCC’s Advertising degrees are the only industry degrees based in an art school in central London and aim to turn out graduates who are both strategic and creative by bringing together practice and research and the worlds of academia and industry.
Andrea Andreeva Andreeva
Zuzanna Deptula - Dagis
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Offering a personal and relevant experience to each consumer and prospect is the top priority on every marketer's mind, but also their biggest challenge. Today's consumers are sophisticated and their behaviors have become increasingly complex to understand and predict. Come and learn how machine learning helps modern marketers create real-time 1:1 personalized experiences for each consumer, while focusing on the overall marketing strategy and letting the AI manage the execution.
Global AI Lead, Selligent Marketing Cloud
Today, anyone can publish content online without going through credible checks. Fake news is being weaponised at an increasing rate, making it hard for people to distinguish between fact and fake whilst also putting a brand’s reputation at risk in the online advertising space. People need a news source they can trust, and newspapers reach 90% of the UK population each month. In this session, hear how the IAB brought its news brand members together to create Ken Fawes – an anagram for fake news – to show just how important it is for advertisers and agencies to support the newspapers that invest in real, quality journalism.
CEO, IAB UK
Senior Public Policy Manager, IAB
Digital Trading Director, UK, GroupM
Commercial Director, Guardian News & Media
A fireside chat with Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We hope to hear about his journey and prolific output over the course of his career. Alan will share advice for young creatives that want to break into advertising and talk about what it takes to be a world-class creator (and pick up 10 Oscars, 10 golden globes and 19 BAFTAs in the process).
Interviewed by Mike Burgess, Head of MetFilm Creative.
The rise of the Chief Production Officer is indicative of the changing landscape of advertising. As media platforms and deliverables proliferate, and profit centres are brought increasingly within the agency world, the skills that a production brain has to offer are now more critical than ever. Join Clare Donald as she walks through some of the ‘productions’ she has been involved in over the years to show how diverse our output is and why production needs to be on the top table.
Chief Production Officer, Ogilvy & Mather London
Artificial intelligence offers limitless potential for bettering our world, but the pervading rhetoric around AI is all too often sensationalist and fear-mongering.
In this panel, one of the most technologically advanced brands in the world will speak about reframing the narrative of AI as a way of unlocking human potential, and using it as a tool for empowerment rather than subjugation.
FCB Inferno’s Chief Strategy officer Vicki Holgate will speak to Huawei about the thinking and philosophy behind their brand’s products, services and communications to cut through technobabble and market user first technology.
Chief Marketing Officer, Huawei Technologies Consumer Business, Western Europe, Huawei
Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Join these industry leaders as they discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Managing Partner, Econsultancy
VP of International Strategy and Business Development, Refinery29
Chief Sales Officer, VEVO
Sales Director, Digital, Axel Springer
Publishing Director, Tatler and Vanity Fair, Condé Nast
The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world—and to deliver that journalism in new and innovative ways.
The Times’s mission has propelled its business strategy. Today, The Times is the most successful digital news subscription business in the world.
But as the publishing industry continues to become more consumer focused questions have arisen around the shape and size of the future publisher ad business.
Please join Sebastian Tomich, Global Head Of Advertising of The New York Times in a discussion on how a consumer business can drive an ad business, and the unique advantages it can provide to marketers.
Global Head, Advertising & Marketing Solutions, The New York Times
As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
GM, EMEA, Smartly.io
Director of Digital Performance Marketing, more2
It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists, agencies and platforms have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.
Managing Director, Europe, Playbuzz
CEO, Milltown Partners
Europe News Editor, Quartz
Managing Partner and Head of Partnerships at Mediacom, Mediacom
BAME (Black and Minority Ethnic) communities have traditionally been underrepresented in the ballot box; Parliament wanted to correct and sought a digital approach. Our solution was the social campaign 'Your Story, Our History' which gave ordinary people from these communities the platform to talk frankly and openly about their past experiences and how legislation has lead to a progressive change in society.
The campaign resonated with audiences because of the authenticity of the participants, these were ordinary members of the public, not celebrities or politicians, who spoke their personal truth. Our goal was not to patronise the target audience by saying things are perfect, but highlight legislative progress by engaging in the democratic process.
Jonathan M. Perelman
Head, Digital, ICM Partners
Senior Outreach and Engagement Campaigns Officer, UK Parliament
We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.
VP Ads & Business Platform, Facebook
EVP Global Chief Marketing Officer, R/GA
Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.
In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.
Founder, Media Native
Global CEO, GroupM Trading
Managing Director, RTL AdConnect
VP Branded Entertainment , FremantleMedia
Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. We’re not only shining a light on the issue, but we’ll dissect data quality through a multi-lens view, exploring its different business applications, how it can affect targeting and measurement, and why it needs to be part of every conversation.
CEO & Founder, Lotame
Data & Insight Consultant, The Specialist Works
Programmatic Lead, Unruly
Managing Director, EMEA, Lotame
Director Of Programmatic and Ad Product, Trinity Mirror
58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.
Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.
Strategy Director, MediaCom UK Limited
Strategy Director, MediaCom UK Limited
Managing Partner, Real World Insight, MediaCom UK Limited
Advertising Week Europe is going single use plastics free in support of LADbible’s Trash Isles campaign. In this session, we hear from the team behind this important environmental campaign, which has reached over 350m people and was described by the United Nations as a “very innovative and creative way to bring attention to a problem.”
Head of Marketing and Design, LAD Bible Group
The influencer marketing industry is now valued at over $1 billion. While brands are eagerly jumping in and adding influencer strategies to their marketing mix, this rapid growth is exposing some integrity issues for the industry - disclosure, influencers buying fake followers and using bots, and unscrupulous suppliers overstating their impact. What can the industry do together to tackle this?
Trends Editor, Campaign
Senior Public Policy Manager, IAB
The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. A milestone the airline celebrates with renewal. Following Lufthansa's strongly positive development, the redesign is the visible expression of its comprehensive transformation. The new brand and visual identity were further developed and designed by the Munich based agency Martin et Karczinski. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.
Managing Partner, Martin et Karczinski
Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.
Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.
Strategy Partner , Fold7
Founder & CCO, Fold7
Vice President Marketing, Carlsberg Group
Millennials are the most socially aware generation ever - passionate about equality, LGBT+ rights and environmental issues. For brands and publishers, embracing these shared values and working for the greater social good of others increasingly matters to an 18 to 34 year old audience.
In this session, we hear from LADbible, the world’s leading social publisher for millennials, about their approach to meaningful campaigns Joining them on the panel are major brands and activists to discuss the importance of listening to this generation and creating relevant campaigns that empower audiences to have a positive impact and drive social change.
Deputy Editor, The Drum
Senior Brand Manager Smirnoff, Diageo
Co-Founder, LADBible Group
Ambassador, Activist and Author, Trash Isles
, LGBT Foundation & Village Angels
It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.
When working with growth stage clients, looking to disrupt their industries' traditional structures, it's important to meet their ambition with an equally ambitious approach to media. Mindshare Grow is a proposition geared towards enabling this.
Grow fosters a culture that blends creativity, innovation, and performance to grow our clients’ businesses faster; a culture that provides the competitive edge and real commercial results that our clients are after.
Mindshare Grow, Mindshare
Director, Mindshare Grow, Mindshare UK
Managing Director, Mindshare UK
Senior Customer Growth Manager , Snatch Inc
Alice ter Haar
EU Marketing Lead, Deliveroo
Business Development Lead, Founders Factory
With Out of Home reaching 98% of the UK population and consumers spending more time outdoors than they did 10 years ago, OOH is a media that intersects with a large part of our daily lives. Brands are starting to harness outdoor's digital and data capabilities, yet the words still frequently heard from advertisers are 'I never knew you could do that'. Dynamo and Outdoor plus will take you on an immersive, real-time experience, syncing creativity, technology and magic on the streets of London.
Chief Client Officer, Outdoor Plus
Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue
Strategic Business Development Director , Time Inc. UK
EU Director, Revenue Labs, Ebay
Sir John Hegarty
Founder, Bartle Bogle Hegarty
Sales & Marketing Director, Dominos Pizza
Digital Content Director, Marie Claire, InStyle, Look
From streaming long-form docs to sharing snackable shorts, we’re glued to the screens in our home, office and pocket. In an era freed from the constraints - and traditional benchmarks - of linear TV, who’s investing in video and getting it right? With a different format and approach for every audience, which models actually work and why? And what does quality look like to new generations with a fundamentally different understanding of how to use video?
Global Head of Video and Audio, The Guardian
Head of BBC Worldwide Digital Studios , BBC Worldwide
Executive Producer, Documentaries, The Guardian
Co-Founder, Kyra TV
Creative Excellence Director, BACARDÍ Europe
Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.
Head of Product Marketing, Northern Europe, Facebook
MD Europe, IV.AI
Head of Digital & Data, Public Health England
Manager Social Media Hub, KLM Royal Dutch Airlines
Naysayers have questioned the "pivot to video" because it can take more work and is more challenging than traditional display ads. But publishers who have cracked the code see engaged audiences, much higher CPMs, and skyrocketing ad revenue. Our panel of publishers and video monetization experts will share tips and tricks for maximizing your video ad revenue -- including Video Player Bidding, ad insertions, reducing latency, and intent to watch.
COO, JW Player
Product Manager, Time Inc
Managing Director, UK & Southern Europe, SpotX
Global Head of Commercial Ops, Minute Media
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Sridhar Ramaswamy as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
President, Google EMEA, Google
Senior Vice President, Ads & Commerce, Google
The world of video as we know it is changing, but it’s not just how we watch that’s changing, it’s what we watch. This is having a profound impact on businesses across the industry when embracing a mobile first world. From investing in new types of talent, to upskilling existing workforces and even embracing new creative practices; this discussion will welcome a varied perspective on designing a future fit for how people watch.
Director of Agency Partnerships, Facebook
The media industry has struggled to understand and reach out to Millennials, but it’s going to get even more complicated as Generation Z starts to have an impact and Gen Alpha emerges. This session will discuss how best to think about these new consumers: what they like, love and loathe. Join Anna Bassi, Editor of The Week Junior, and a star panel to get a glimpse into the consumers of tomorrow.
Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express ones’ creative voice…it has been democratized. Hear from Whalar co-founder, Neil Waller, on the benefits of collaborating with influencers.
Partnerships can be up to 2 times more effective at driving brand health metrics than standard advertising, and when running alongside other media, have been shown to be x3 more efficient than standalone partnerships.
Head of Business Science, MediaCom
Joint Chief Strategy Officer, MediaCom UK Limited
Associate Director, MediaCom UK Limited
Everybody knows that digital video has been all the rage, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.
Founder and CEO, VentureFuel
Director of Product, JW Player
Digitial Transformation Director, Zenith
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1's new brand identity, it's first in 23 years.
Executive Creative Director, W+K London
Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017. Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.
Disruptive innovation is killing businesses in every category.
People hate advertising.
But W+K believes this is an amazing time to build a brand.
Where does the optimism come from?
21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.
The optimism lives here. It’s not the end of advertising. It is the beginning of everything.
Global Chief Operating Officer, Wieden + Kennedy
Portugal is a creative destination for brands around the world. This panel will showcase some of the Best Brand Experiences created in Portugal and discuss why Portugal is a wonderful destination for brands and agencies to plan and execute their creative experiences and advertising campaigns.
Executive Partner, Mojobrands
Member of the Board, APECATE
CEO & Chief Curator, Presidential Train
How are publishers pushing content frontiers to meet the expectations of tomorrow’s audiences and advertisers? Some of the biggest and most innovative publishers across news, kids, sports and lifestyle genres reveal their plans to redefine content, the way it’s produced and consumed, and how brands can be part of their story.
VP, Digital Commercial Strategy & Revenue , CNN
With the unrelenting and rapid structural change impacting the marcoms sector, a once distant threat has become a new world reality. Join Lighthouse CEO Daren Rubins as he hosts a panel of industry leaders from the management consultancy firms who are now infiltrating the space once the preserve of major agency groups. Hear why clients are choosing to enlist their services, what entices leadership talent into the consultancy world and what life is like in an organisation acquired by this new breed of marcoms specialists.
CEO, The Lighthouse Company
Dr Colin Light
Partner & Digital Services Leader, PwC
Executive Chairman, Karmarama
Managing Director, Accenture Digital
You may ask yourself, why are there so many talking heads in my feed?
The rise of video marketing has everyone striving to do more video moving forward, but in order to stand out we need to push the creative bar past the standard talking head.
In this session, leading video personalities and experts will share how they leverage video for storytelling beyond the talking head and push the creative boundaries for breaking through the next wave of content shock.
Millions of people love Phillip Schofield for his TV work, but mention his name to a Snapchatter and they'll soon recount stories about backstage selfies, smoke alarms - and gin. Phillip joined Snapchat just after it launched and quickly became a master storyteller on the platform, delighting his fans with behind-the-scenes Snaps of both his glamorous TV career and his hilarious, cosy home life. Phillip will chat to Claire Valoti, Snap Inc. Northern Europe General Manager, about his career, his fans and all things Snapchat.
"Today the average agency tenure is thought to be less than three years." - The Bedford Group
Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an increasingly complex world where short termism is becoming a knee jerk reaction, we need to build solid, long lasting and effective relationships with one another.
Strategy Director, The Brooklyn Brothers
Founding Partner & ECD, The Brooklyn Brothers
Inga Hlín Pálsdóttir
Director, Visit Iceland & Creative Industries
Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message. But good social content doesn't have to be short. Here, this panel examines the potential for creating effective longer-form content for social.
head of strategy, We Are Social
vice president, global brand communications, adidas Football
executive creative director, We Are Social
In 2017, in an ecosystem estimated to be worth billions, 100 brands brands invested $600M in marketing dollars in eSports for their very first time. Some unlocked value, many more failed. They do say the millennial male is an elusive species - too bad that’s misperception #1 about the esports audience. The world esports and gaming ecosystem is inherently complex, but one thing is clear: brands are eager to connect with these customers. But for many brands, that’s all they know. We're here to help.
Global SVP & GM Esports, Minute Media
Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.
2017 was year when branded content ht the big screen and brands showed their social conscience. We have the leading lights in branded content. Alistair Campbell from We Are Social talks HSBC with Pride, David Moynihan from block busting content generator, Lego shares his insight. Ann Wixley from Wavemaker and former editor of Empire and Redwood MD Colin Kennedy join the panel.
Moderated by Mike Burgess, Head of MetFilm Creative
Creative Director, Metfilm Creative
executive creative director, We Are Social
Audio is on the rise with podcasts becoming a favourite pastime among consumers of all ages. From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, get a better understanding on current guidelines and best practice for listening measurement, and leave with the skills to launch your brand's next podcast.
9:30 - THE RISE & VALUE OF AUDIO
Podcast listening is growing quickly. So what are the opportunities for brands and how do these differ from other forms of audio or media? In this session we’ll play you plenty of examples of what leading brands are doing in the podcast space. We’ll hear from well known podcasters as well as Acast, who are leading the way in monetising podcasts. We’ll also reveal exclusive new research on UK podcast listening habits.
Managing Director, Somethin' Else
Creator/Host, Author of Crushing the Box: 10 Essential Rules for Breaking Essential Rules, Innovation Crush
Head of Music Radio at Somethin’ Else and producer of The Bugle, Somethin' Else
Director of Content, Acast UK
10:10 - CULTURE 2.0: A LIVE RECORDING OF EAT SLEEP WORK REPEAT PODCAST
Bring the laughs back to work - join Bruce Daisley and Sue Todd for a live recording of the Eat Sleep Work Repeat podcast. He will be talking to laughter expert Professor Sophie Scott about the role that laughter plays in our lives. Then we'll be playing a funny game to find the way to bring laughs back to our workplaces. Merriment assured.
UK Managing Director, Twitter
Writer of Car Share
11:00 - DYNAMIC DIGITAL AUDIO ...DELIVERED!
Sam & Chris give an experiential tour of how dynamic, personalised digital audio campaigns are delivered; highlighting the evolutionary advantages of the role of selective attention for live campaign case studies (including Deliveroo) and demonstrating how easy it is to reach a wide audience.
Head of Creative, A Million Ads
Managing Director, Clearcut Sound
Hear from creatives and strategists alike on the science of weaving emotion into creative storytelling. Which emotional cords are meant to be played, while others are perhaps left untouched? Hear the potential advantages when done right, but be warned of the risks when entering this sensitive arena.
Global Strategy Director, Vizeum
Head of Creative Strategists at RYOT Studio, Oath
Co-Founder, Gravity Road
VP Global Partnerships, Rakuten Viber
Today reaching Millennials is the name of the game. With preferences and behaviours evolving quickly, tenured brands are seeking inventive ways to engage their next generation of consumers. In this session Tastemade will discuss the importance of digital video and strategies for creating relatable, inspirational and localized content for the new era.
Head of EMEA Sales and Brand Partnerships, Tastemade
Executive Director, Head of CREATE, Manning Gottlieb OMD
The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.
In an increasing fragmented world, comedy is one thing that is still able to connect us. Where political and social conflicts continue to test us, we share our current favourite comedy shows, standup routines, YouTube clips and ads in a bid to spread some joy. Words, phrases and actions can even break into popular culture, defining a moment in time.
Comedy can therefore be a powerful tool in building brand engagement, particularly when its unexpected and challenges preconceived ideas. But it is subjective, and what is ‘funny’ is in a constant state of flux. As a result, brands don’t always hit the funny bone.
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
VP, Partner Services, OpenX
Global CEO, M&C Saatchi Mobile
Global Digital Strategy and Innovation Lead, Vizeum
Dennis presents 'Why the eye doesn’t lie - how advertising will maximise your magazine messaging?'
In a media owner first four automotive publishers got together to address the challenge the market posed to them - why should I advertise when my cars are already featured in the magazine?
Join us for a precis of new research findings and how we addressed this followed by a panel discussion hosted by Nicki Holt with Steve Fowler, Simon Carrington, Chris Daniels and Seema Hope.
Editor-in-chief, Auto Express & Carbuyer, Editorial Director, Dennis Publishing
Research and Insight Director, Dennis Publishing
Group Commercial Director, Bauer
Sales Director, Haymarket Automotive
Publishing Director, Immediate Media
Today’s Creatives are challenged to tell stories across various screen sizes, platforms, and video formats. Brilliant minds within the walls of BBH and Ogilvy will share how they have tested the limits of the YouTube platform, and Twentieth Century Fox will showcase how they were able to live ‘happily ever after’ with the results from a major motion picture launch.
Head of YouTube B2B Marketing, UK, Google
Executive Creative Director, BBH London
Emma de la Fosse
Chief Creative Officer, Ogilvy & Mather Group UK
UK Marketing Director, Twentieth Century Fox
Forget marketing ideals -- let's tackle marketing reality. How do we promote the "ugliest" products and services, the unsexy ones that are either "boring," complex, or undifferentiated from the competition? Kranz will demonstrate -- with real-life examples -- three beautifully practical/tactical ways to overcome each of these three ugly challenges.
80% of consumer purchasing power is women, 28% of people in the US are in the non-white minority and 60% of the world is from Asia. Everyone in the world is different, but traditionally when we design our unconscious bias steps in and we ignore signs to design for different people. The more we understand our unconscious mind, the more it starts to impact the way we think and create. What does this mean for creating global experiences where different mindsets are required to align to our design? The R/GA design model helps us to get behind the context, environment & mindset of our users in order to create conscious ecosystems. Harvard has created an implicit association test to measure attitudes and beliefs - the important thing is how we get these into our design process so we can shape our work without our unconscious bias taking over. Diverse design teams mean we create well rounded experiences. Projects like ‘Love has no Labels’ showcase the humanity in design and what it means to design with a conscience. Let’s make sure that what we are creating is genuinely impactful to all our audience and that we consciously think about the hundreds of decisions we make day to day.
In a world of constant flux how can we arm ourselves with the tools to thrive? Research states that a positive outlook can transform the reality around you, increasing productivity, creativity, wellbeing and health - even challenging disease. Join four inspiring and accomplished women - experts in the fields of fitness, nutrition, mental health and body positivity, in their exploration of the power of positivity, led by Claire Sanderson, Editor of Women's Health.
Editor, Women's Health
Bestselling cookbook Author and Cofounder, Hemsley + Hemsley
Health & wellbeing influencer & best selling author
Discover how you can widen the value exchange with youth audiences to better meet the needs and be relevant at a time of unprecedented challenges and opportunities. 10 years on from the financial crisis of 2008, explore what life is really like for todays’ 16-35 year olds in the UK and Ireland. Our research uncovers how the next generation are coping with a lack of security and prospects and how they are engaging with the world as individuals, workers and consumers.
Director of Insights The Youth Lab, UK, Thinkhouse
Brave Bison and friends hash out the contradictions and myths surrounding a misunderstood generation, and how brands can stay relevant with a new crop.
Hosted by Brave Bison's Commercial Director Jon Kitchen we'll be joined by Chief Creative Officer Will Pyne, a leading influencer, brand and broadcaster to debate and discuss what brads can do to create exciting, engaging and effective content to win over Gen Z....
Vlogger, Comedian, Actor
Commercial Director, Brave Bison
Chief Creative Officer, Brave Bison
Entertainment Editor, Channel 4
Chief Creative Officer, James Grant Group
Day 4 in the Vertical Series closes out the Week with a look under the hood of the auto sector.
3:15 - THE ART & SCIENCE OF DATA STORYTELLING: HOW AUDI DELIVERS ‘BEAUTIFUL CARS WITH AMAZING BRAINS’
Join Neustar’s VP Marketing Julie Fleischer as she sits down with Benjamin Braun, Audi UK CMO for a fireside chat to learn how this premium auto brand creates and executes beautiful stories with the right data driven tools and insights. Using marketing analytics to quantify the value generated by their distinctive communication and campaigns, Audi is able to know exactly where to spend the next pound on marketing.
In this session you will learn:
1. Differentiation requires being different. Pay attention to category conventions so that you can break them
2. Human beings are driven by emotion and storytelling. Functional, rational benefits may play to the head, but people act on the heart
3. Emotional campaigns are more effective on almost all business metrics, particularly long term brand health and profitability
4. If you want to break category conventions, you’ll need to make a strong business case. You need a strong measurement plan to support data-driven storytelling, drive change and prove results
5. Accurate actionable campaign measurement must be holistic and future-forward
BEING BRAVE: HOW MCLAREN HAS DRIVEN FAN ENGAGEMENT BEYOND THE TRACK
Social and digital has redefined the relationship between McLaren and its fans. F1 teams and drivers have become content publishers, extending the story beyond the track to an always-on narrative – in turn, driving fan avidity and partner value. In this session, Rob will describe McLaren’s journey to its award-winning status in digital sports marketing.
In this session you will learn:
1. Social and digital is the engine room of sports fan engagement
2. Always-on content and hero campaigns help build a team’s personality and drive fan avidity
3. Social and digital has emerged as a key pillar of sponsor partner activation
4. Engaging a Millennial / Gen Z audience requires a visual approach, but there’s still room for the written word
5. A high performance social and digital strategy is a blend of big and small data insights – understanding the trends and listening to your fans
In this session, Stephen Cheliotis, Chairman of Superbrands and CEO of TCBA will bring together a C-Suite group to debate:
• Is the definition and ‘role’ of brand within business shifting?
• Has the evolution of brand changed where it sits within the business?
• Is brand moving from marcoms to being integrated into wider business teams, and should it?
• Is sustainable brand building driving a shift to longer-term marketing strategies or is the pressure for short-term ROI winning
Chief Executive, TCBA
Head of Brand & Marketing, Lloyds of London
Chief Marketing and Communications Officer, TSB Bank
Global Head of Brand & Managing Director, Virgin Enterprises Limited
Sailor Jerry is the world’s No 2. Spiced Rum. Exploding onto the scene with more engery than a mosh pit, we grew up with a DIY mentality and a punk rock ethos. In 2017 we needed to f*ck shit up, find new rebels and continue to cement our place in pop culture history.
This is the story of what I’ve learned in anchoring and evolving a brand in party culture - always living by the words of Jerry, "I haven't done my best yet…only my best so far.”
Chin Ru Foo
Global Brand Director, William Grant & Sons
Sales directors and marketing chiefs hear ad tech pitches day in and day out. What will get their attention and stop their eyes glazing over at the first slide on the pitch deck? Get the inside track on what the decision-makers really want to know when hearing a sales pitch in this panel, featuring senior executives from Channel 4, Car Throttle, The Guardian, Hearst Magazines and The Pangea Alliance.
Founder, Propeller - PR, Content, Events for media & tech
Founder & CEO, Car Throttle
Head of Partnerships & Digital Innovation, Channel 4
General Manager, The Pangaea Alliance (inc. CNN, Reuters, Fast Company)
Digital Commercial Operations Director, Hearst Magazines
In this session, DCM's Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They'll also discuss the numerous ad campaigns that Ben has directed with representation by Moxie Pictures.
Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?
Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.
Reporter, Wall Street Journal
Paid Growth Enablement, Skyscanner
Digital Senior Manager, Coca-Cola GB
Senior Marketing Director, eBay
Head of Creative Strategy , Snap Inc.
At Microsoft, we believe the future of computing is Mixed Reality (MR). HoloLens, our first self-contained mixed reality computer brings holograms to the real world, unlocking new insights and capabilities for marketers. Although we're still early in our journey, we're already seeing profound examples of how mixed reality experiences can transform the way we see the world around us – join us to see the world’s first extreme sports mixed reality app for the Red Bull Air Race.
Product Marketing Director, Mixed Reality, Microsoft
Viva Mexico! Trusted as production partners by Martin de Thurah (Epoch Films) and Venables Bell & Partners (SF) to handle a crew of 125 with multiple locations and casting, Avelino takes us behind the scenes on the shoot of the latest Audi RS 5 Coupe commercial 'Final Breath'.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Founder, Gravity Road
Executive Creative Director, 360i Europe
Creative Strategist, Facebook
Director of Custom Solutions Europe, Twitch
Head of Global Brand Strategy, Tastemade
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