With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.
US Editor, Campaign US
Social Mission Manager, Ben & Jerry's UK
Director for Global Marketing and Brand Strategy, Aston Martin
Today’s tech giants are more like countries than companies. It’s not just the vast resources at their disposal, but these multinationals also encompass a constitution, a cabinet, a foreign policy, an annual budget and even social policy – with a sphere of influence that can impact the average consumer and the state.
Commercial Director, Kelkoo Group
C-Suite Business Consultant, Lightharted Holdings
Julia Hobsbawm OBE
Founder, Editorial Intelligence
It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
Managing Director, VMLY&R
Marketing Director UK, Ireland, Belgium, Netherlands, Danone
A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.
Brand Manager, Ballantine's
Chief Strategy Officer, We Are Social
Chief Business Development Officer, Boiler Room
Media Strategy Director, Boiler Room
Research & Insight Director, We Are Social
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Jason Robinson OBE
Sports Commentator and Former Rugby Player
In response to the fantastic reception that our Mental Health Allies scheme has received throughout the industry, we are sharing our mental health journey, showing why it's important, the work we have implemented and what we've learnt along the way.
Co-Founder and Chief Revenue Officer, The Book of Man
Head of Future Talent, Diversity and Inclusion, MediaCom
Senior Facilitator and Project Lead, Mental Health at Work
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
It’s no secret that the world is changing before our eyes. From the way we digest news, watch films, eat and exercise, to the way we work and how our children play. So how can businesses adapt to these rapid changes to remain relevant to their customers whilst remaining true to their brand? Dennis hosts a panel of experts who have put change at the centre of their business model, and come out on top.
Chief Revenue Officer, Dennis
Founder, Right Angles
Consumer Marketing Director, Microsoft
The death of choice - Increasingly, big tech companies are influencing the important decisions in our lives. Not just what we should buy, but how we should live and what we should think. As our individual worlds continue to be ever more tailored to what they want us to see and do, will we soon be walking a predetermined path from cradle to grave - a sort of self-imposed Matrix? Does it matter? And if it does, what can we do about it?
Executive Creative Director, We Are Social
In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.
Chief Business Officer, Copa90
Chief Marketing Officer, City Football Group
Both education and industry know there is a problem with diversity and inclusivity. It's still the same sorts of faces that rise to the top in industry and shine in education. While both businesses and colleges can point to examples of people from diverse backgrounds in their staff/student bodies, they are more exception than rule. This session brings representatives of industry and academia together with students to discuss ways of working in partnership to create a truly diverse industry.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Head of New Business, Prettybird
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
What does manliness, masculinity and machismo mean in 2019? How has marketing to men and the portrayal of men in today’s society changed and is there still more to do to shift the dialogue beyond dusty stereotypes? Join CALM (Campaign Against Living Miserably) in conversation with a panel of experts to discuss changing male perspectives.
Head of Marketing, Dave TV / UKTV
Managing Director, New Macho
Editor, CEO, The Book of Man
Vice President , Harry's
CEO, Campaign Against Living Miserably (CALM)
Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.
Head of Esports, Global Business Development , Riot Games
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Director of Custom Solutions Europe, Twitch
Head of Digital Channels, FC Barcelona
Reporter, The Drum
Executive Vice President and Head of International, Refinery29
Senior Director, Business Development, Rakuten Viber
In-app holds huge potential for companies to evolve and reach new, engaged audiences - but are all the possibilities yet to be fully realised? How can companies safely navigate this rapidly growing industry? This session takes a forward thinking approach on how to equip advertisers for the key developments on the horizon: expansion, brand safety and in-app potential.
Country Manager, UK, Ireland and the Nordics, Gameloft
Hear an entertaining and visual account of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a brief history of Lara Croft: Tomb Raider and computer games past, present and future.
Ian Livingstone CBE
Co-founder Games Workshop/Fighting Fantasy. 'Patient Zero for epidemic of UK geek culture'
Many advertisers are keen to engage production companies direct but how do they choose the right one, how do they manage the process and what can we learn from the experiences of advertisers already working in this way?
Partner, Tomboy Films
Executive Producer, CANADA London
Global Executive Producer, Rankin
CEO , Advertising Producers Association
In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.
Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?
Exclusively launched at AW Europe, Gamebyte are launching their research, a first-hand account of how brands can connect with gamers, written by those who lead their communities.
With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.
This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?
Hans Erik Tuijt
Director of Global Sponsorships, Heineken
Head of Marketing, Red Bull Racing
Director of Corporate Strategy and Business Development, Formula 1®
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Planning Director, Facebook
Managing Director, EMEA, Rubicon Project
Business Development Manager, Finimize
The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.
UK Senior Reporter, Digiday
Co-Founder & Head of Strategic Partnerships , JW Player
The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
Taking a business global requires a deep understanding of target markets, the current state of the market and its trends, as well as, its competitors and its disrupters. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last four years and we will continue to build on it with agency leaders from around the globe.
Chairman, Davis & Gilbert LLP
Partner, SI Partners
Managing Director of BLINK and Strategic Partnerships, MediaCom
Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.
Director of Client Strategy, Sky
Managing Director, Global Brand and Insight, Barclays
Chief Strategy Officer, PHD
Head of client partnerships, The Guardian
In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.
Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.
Head of Sales Bing Ads UK, Microsoft
Head of UK Marketing, Bing Ads UK, Microsoft
Chief Executive, Advertising Association
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
Karen Fraser MBE
Director of Credos & AA Head of Strategy, Advertising Association
Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.
Founding Partner & Global ECD, The Brooklyn Brothers
Founder & Managing Director, Neon Unicorn
Founder & Managing Director, Feel For Music
Head of International Comms, Jaguar Land Rover
Caroline Casey sits down with Paul Polman for an insightful and inspiring conversation on the responsibility of business to not only recognise the greater need for inclusivity in the workplace, but to also embrace and cater to the excluded.
A scientist, a professor and an anthropologist walk into a bar...
This panel investigates contextual storytelling, and how it can be applied for digital publishers and marketers. As user experience, video and new advertising models make headlines, equip yourself with the tools to reach consumers with advertising in the right context.
Professor, Kings College London
Head of Marketing, video intelligence
Course Director, Psychology of Advertising, Lancaster University
In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.
Americo da Silva
Global Head of Integrated Brand & Communications, Shell
Director of Strategy, London, VaynerMedia
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
UK Senior Reporter, Digiday
Head of UK Sales, audioBoom
Content Director, Absolute Radio, Bauer
There’s no denying that we live in an increasingly socially conscious media world. The rise of a self-proclaimed ‘woke’ generation clashes with the view that political correctness has ‘gone mad’.
One thing’s certain: brands, publishers and content creators are under pressure to ‘get it right’ in their representation of humankind. However, we’ve seen cases where representation of women have been slammed for advocating ‘poor health’ or for setting a bad example to consumers.
What’s the right thing to do? What does care for the consumer look like when it comes to media representation and what role should we all be playing, if any?
Natalie Campbell of Badass Women’s Hour asks Cosmopolitan editor in chief Farrah Storr, Women's Health editor in chief Claire Sanderson and psychologist Kimberley Wilson the extent of which the power of media affects the consumer? And do we have a responsibility to continue to be brave as editors and content creators, as we represent brands which encapsulate a multitude of life experiences that people may not always agree with, in order to represent different voices?
Editor in Chief, Women’s Health , Hearst
Editor in Chief, Cosmopolitan, Hearst
Psychologist Specialising in Whole Body Mental Health
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.
VP, Global Head of Experience Strategy, Essence
CMO, IAB UK
VP, Head of VaynerSmart, VaynerMedia
The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.
Head of Audio, The Guardian
Podcaster, Broadcaster and Film Critic, BBC 6 Music
It’s ironic that we, as an industry, talk about diversity in such non-diverse ways. We look to stats and quotas to drive diversity forwards across restricted parameters such as gender and race rather than focusing on the authentic and humanistic solution – inclusion. The purpose of advertising and marketing communications is to help brands play a meaningful role in people’s lives, and the way to do that is to connect with the consumer, to walk in their shoes.
CEO, McCann Worldgroup UK
SVP Global Director, McCann Truth Central
The Women’s Prize for Fiction was set up in 1996 to celebrate excellence, originality and accessibility in writing by women across the world. Join decision makers from the publishing world as well as the Prize's sponsor partners Diageo, Fremantle and NatWest to discuss the power and importance of celebrating women's voices through sponsorship.
Marketing Director, Baileys, Diageo
Managing Director. Penguin General Books, Penguin Random House
Head of Large Corporate and Institutional Banking, NatWest
VP Branded Entertainment , Fremantle
As Empire and Picturehouse celebrate their joint 30th Birthday, Terri White (Editor in Chief, Empire) and Clare Binns (Joint Managing Director, Picturehouse Cinemas) will be joined by Oscar winning producer Mia Bays and BAFTA winning producer Stephen Woolley to discuss the importance of breaking rules in the industry.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.