Fantastic and effective ads can be made on any budget, it all depends on your objectives. Take a closer look with brands and producers at the real value and how to achieve the best bang for your buck as an advertiser.
CEO , Advertising Producers Association
Executive Producer/Partner, Blink Productions
From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?
General Manager, International, Comcast Advanced Advertising
Deputy Head Sales Operations, Channel 4
Technology has broken barriers and upended norms . . . as consumers spend more and more time immersed in & on screens, the experience matters more than ever. In the content eco-system, the dawn of streaming has permanently altered to content landscape. Consumers/viewers are the big winners, for brands and advertisers there is a rapidly evolving new roadmap emerging. Today’s Royal rumble is a deep dive into the intersection of of digital and experience and how sports, entertainment and lifestyle related content are playing a unique role in bridging the old with the new.
Jonathan M. Perelman
Head, Digital, ICM Partners
CEO, George & Dragon
Global SVP & GM Esports, Minute Media
Chief Marketing Officer, Shortlist Media Ltd
Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.
In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.
Founder, Media Native
Global CEO, GroupM Trading
Managing Director, RTL AdConnect
VP Branded Entertainment , FremantleMedia
Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.
Executive Director, Advertising Week Europe
It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.
09:00 - MEDITATION
Start your morning at AWEurope with reflection and focus on your breath.
Founder, The Lighthouse Company
9:15 - GET UP & MOVE
Discover the benefits mindful movement and conscious exercise, and get determined to fit exercise into your schedule. Ultimately, introducing as little as 15 minutes a day, in the long term, can be highly beneficial to your physical and mental health.
International model and creator of ‘The Frampton Method’
9:35 - A TRIP TOO FAR? MASTERING THE BRAIN WITH PSYCHEDELIC DRUGS
With microdosing – small daily hits of LSD to boost mental performance – trending highly in Silicon Valley, there is growing curiosity of their impact. Psyched co-founder Ben McKie joins Dr Robin Carhart-Harris, Research Fellow from Imperial College London, with his ground-breaking insights into the therapeutic use of LSD, MDMA and Psilocybin to boost mental wellbeing. By highlighting pioneering alternatives to the over-prescription of antidepressants for dealing with mental health, this will be a hugely potent high for the Week.
Dr Robin Carhart-Harris
Head of Imperial Psychedelic Research Group, Imperial College London
10:05 - SAY HELLO TO YOUR BRAIN
Enjoy a diverse panel of 'brainiacs', each bringing their unique view and expertise to discuss the science behind the brain: how we can train our brains to be better equipped to deal with tough challenges, why divergent thinkers have a competitive advantage, how we can create welcome environments for different brains to thrive and survive, and is there really a genetic difference between male and female brains?
Walk away from the session with a better understanding of the brain; how the difference in brain variety is important to understanding how to we learn and how to optimise our individual strengths and differences.
In this session you will learn:
Afua Basoah - ‘Business is driven by innovation. Innovation is driven by curiosity. The neurodiverse are lateral, creative thinkers, hence they innately innovate. Their innovation has the potential to impact business bottom-lines.’
Sarah Wood - ‘Diversity is not a nice to have; workplace culture is your strongest competitive advantage’.
Derek Draper - ‘Practical insight into how to really understand yourself, your colleagues, teams and, yes, even consumers – by creating the space to go deeper and delve below the surface.’
Pippa Glucklich - ‘The brain is the most important organ in our body; it allows us to think and feel, store memories and feelings - everything that makes us human. Yet we tend to neglect it and take its health for granted. Learn how to to take care of your brain; to better understand yourself and others to help improve wellbeing, resilience and performance.’
Soraya Shaw - ‘Advances in Neuroscience have shown us that by creating an environment that promotes wellbeing means that you and your people bring all their brains to work resulting in greater creativity, performance, innovative thinking and neurodiversity that celebrates individuality.’
Global Health Strategist & Vice-President, Rabin Martin Agency
Co-founder and CEO, CDP Leadership Consultants
Strategic Consultant, Wellbeing and Careers, NABS
Co-Founder & CEO, Unruly
10:55 - MINDFUL TRANSFORMATION
Hear from a serial CMO on what it takes to build a purpose driven brand and build a career too. Purpose driven brands stand for something bigger and it’s been shown that they outperform the competition in revenue, job creation and stock performance. Discover how uncovering a company’s purpose and putting it to work can help align your organization and help create long term value.
Global CMO, Hyatt Hotels Corporation
Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue
Strategic Business Development Director , Time Inc. UK
EU Director, Revenue Labs, Ebay
Sir John Hegarty
Founder, Bartle Bogle Hegarty
Sales & Marketing Director, Dominos Pizza
Digital Content Director, Marie Claire, InStyle, Look
Interbrand leads a panel of top-tier marketers on the challenges and opportunities they face in sustaining growth, sharing bold leadership strategies that connect brands, people, and technology to catalyze positive change.
CEO, Interbrand London
Pilar Díaz González
Global Brand Director, Feminine Care, Essity
How are publishers pushing content frontiers to meet the expectations of tomorrow’s audiences and advertisers? Some of the biggest and most innovative publishers across news, kids, sports and lifestyle genres reveal their plans to redefine content, the way it’s produced and consumed, and how brands can be part of their story.
VP, Digital Commercial Strategy & Revenue , CNN
The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.
Dennis presents 'Why the eye doesn’t lie - how advertising will maximise your magazine messaging?'
In a media owner first four automotive publishers got together to address the challenge the market posed to them - why should I advertise when my cars are already featured in the magazine?
Join us for a precis of new research findings and how we addressed this followed by a panel discussion hosted by Nicki Holt with Steve Fowler, Simon Carrington, Chris Daniels and Seema Hope.
Editor-in-chief, Auto Express & Carbuyer, Editorial Director, Dennis Publishing
Research and Insight Director, Dennis Publishing
Group Commercial Director, Bauer
Sales Director, Haymarket Automotive
Publishing Director, Immediate Media
In a world of constant flux how can we arm ourselves with the tools to thrive? Research states that a positive outlook can transform the reality around you, increasing productivity, creativity, wellbeing and health - even challenging disease. Join four inspiring and accomplished women - experts in the fields of fitness, nutrition, mental health and body positivity, in their exploration of the power of positivity, led by Claire Sanderson, Editor of Women's Health.
Editor, Women's Health
Bestselling cookbook Author and Cofounder, Hemsley + Hemsley
Health & wellbeing influencer & best selling author
Model/ Mental health advocate
Dr Sarah Vohra
Psychiatrist, The Mind Medic
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