Advertising Week Europe is going single-use plastics free in support of the Trash Isles - a major environmental campaign by LADbible Group empowering millennials to act on the issue of the plastic pollution epidemic in our oceans.
This not-to-be-missed opening headline panel features Sky Ocean Rescue, LADbible and Project 0 explores how the creative industries became the real catalyst for raising awareness resulting in significant positive action from the general public, brands and even government policies.
Head of Responsible Business & Sky Ocean Rescue, Sky Group
Head of Marketing and Design, LAD Bible Group
Producer, Project 0
Ambassador, Activist and Author, Trash Isles
Nicola Mendelsohn will take to Stage 1 in a fireside chat with Nicole Scherzinger - multi platinum artist, actress, dancer, singer, songwriter and television personality. Nicola and Nicole will be discussing Nicole’s career, the impact of technology on the music industry and beyond, as well as sharing their views on celebrating the centenary of some women getting the right to vote.
Singer, Dancer & TV Personality
What role do experts play in a world where everyone’s a critic? Hear leading political commentators and cultural critics discuss the enduring power of influencers in an era when people have supposedly ‘had enough of experts’.
Journalist and Author, The Guardian
Restaurant Critic, The Guardian
Journalist and Radio Critic, The Observer
Join Nick Hugh, The Telegraph’s CEO, as he reveals a new, high-impact global journalism initiative before introducing Margot James MP, the Secretary of State for Digital & Creative Industries, who will discuss her views on the issues and opportunities for the advertising industry with The Sunday Telegraph Editor, Allister Heath.
Editor, The Sunday Telegraph
Margot James MP
Minister for Digital and the Creative Industries
GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will kick off with a presentation by OpenX Chief Administrative Officer and General Counsel Doug McPherson and James Fenelon, an Associate in Bird & Bird's Privacy and Data Protection Group, who will share seven essential steps to GDPR compliance. The Drum’s Rebecca Stewart will then moderate a discussion on the importance of GDPR readiness.
Associate, Privacy & Data Protection Group, Bird & Bird
Chief Administrative Officer & General Counsel, OpenX
Caught on the frontline of transformation, the survival skills of today’s leaders have never been so critical to business success. Join Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the mental psychology of what it takes to thrive under extreme pressure and the brutal truth about the skills, character and duty of care essential for brave leadership of teams in highly challenging situations.
Founder, The Lighthouse Company
Chief Instructor & TV Presenter, SAS: Who Dares Wins
Organisations are currently concentrating on gaining GDPR compliance by 25 May. We need to wait for case law which will clarify the Regulation and we can’t afford to ignore the ePrivacy Regulation, which will probably kick in next year. In this uncertain world we need to take a long term approach, working towards a ‘gold standard’ and becoming ‘data privacy centric’. Gain insight from advertisers as to how they are regaining trust with those who you can’t afford to ignore in this process - your customers.
Senior Associate, Bristows
Director of Public Affairs, ISBA
General Manager, Downstream Data Privacy, Shell
Head of Marketing & Digital Regulations, British Gas
From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.
Director of Digital & Sky AdSmart, Sky
Digital Brand Marketing Manager, TUI
Senior Digital Brand Marketing Executive, TUI
9:00 - OPENING REMARKS
9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH
Managing Director EMEA, Sharethrough
Head of Emerging Platforms, Mail Online
Global Head of Mobile, Mediacom
Marketing Technology Manager, Heineken UK
Senior Digital Commercial Director, CNNIC
9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX
10:00 - PROGRAMMATIC LIGHTNING TALK
Director of Partnerships, EMEA, The Trade Desk
10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING
10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING
Research and Insights Director, Sharethrough
10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND
Strategic Partner Director, Sharethrough
Digital Director International, Time Inc.
11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?
Chief Product Officer, Sharethrough
11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY
UK Editor, Digiday
Digital Director, OMD UK
Director of Digital Strategy & Partnerships, News UK
VP, Ad Platforms, VICE Media
Brand Engagement Manager (Europe), Levi Strauss & Co.
Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?
Marketing Director, Acxiom & Live Ramp
CEO, DMA Group
Head of Law, Company Data Protection Officer , Reader's Digest
It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists, agencies and platforms have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.
Managing Director, Europe, Playbuzz
CEO, Milltown Partners
Europe News Editor, Quartz
Managing Partner and Head of Partnerships at Mediacom, Mediacom
As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites.
CEO, OgilvyOne UK, The Customer Agency
CEO, Digital Content Next
Digital Advertising Operations Director, Financial Times
Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”
Reporter, Wall Street Journal
Managing Director, EMEA, The Trade Desk
Managing Director, Digital, The Telegraph
With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.
Director, Privacy & Public Policy, IAB Europe
Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue
Strategic Business Development Director , Time Inc. UK
EU Director, Revenue Labs, Ebay
Sir John Hegarty
Founder, Bartle Bogle Hegarty
Sales & Marketing Director, Dominos Pizza
Digital Content Director, Marie Claire, InStyle, Look
Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe.
Battered from every angle these days – is there room for everyone to capitalise on Brand Britain? As a global brand – what are the do’s and don’ts when it comes to channelling a heritage or new brand? Join us and our panelists from some of Britain’s most well loved brands to see where Brand Britain will take us next.
Head of Brand and Marketing Planning, Direct Line Group
Managing Director of Strategy and Client Development, The Telegraph
CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)
What is the view from non-UK based brands and businesses on the value of the UK? Is London truly a tech or creative hub? Hear an honest roundtable on the role of national heritage and the state of the UK brand.
Harry de Quetteville
Comment Editor, The Telegraph
How are publishers pushing content frontiers to meet the expectations of tomorrow’s audiences and advertisers? Some of the biggest and most innovative publishers across news, kids, sports and lifestyle genres reveal their plans to redefine content, the way it’s produced and consumed, and how brands can be part of their story.
VP, Digital Commercial Strategy & Revenue , CNN
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
VP, Partner Services, OpenX
Global CEO, M&C Saatchi Mobile
Global Digital Strategy and Innovation Lead, Vizeum
Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?
Senior Public Affairs Manager, World Federation of Advertisers
Head of EMEA Marketing Lab , eBay
Partner, Sidley Austin
GDPR Marketing Lead Europe, Mondelez International
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