Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.
Director, Global Solutions, Xaxis
Managing Director, Now Advertising
Founder, The Future is ND
Executive Creative Director, Huge London
MD of DMA Talent, DMA
Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service
The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Managing Director, Global Brand and Insight, Barclays
Consumer Marketing Director, Microsoft
Consulting Principal, Digital Transformation, Ogilvy Consulting
Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?
Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.
This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Social & Creative, Media Chain
Are AI and Human Intelligence our industry’s new power couple? Join Evangelos Sideras, Managing Director from MiQ and Nigel Gwilliam, Director of Media Affairs to find out. Van will be sharing MiQ research on how brands are dealing with getting the balance between human and artificial intelligence right; and Nigel will talk about the journey the industry has been on to date to combine magic and machines. They'll also be discussing the results from Advertising Week Europe own Turing Test on man-made and machine-made advertising.
Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
Head of EMEA, Activision Blizzard Media
Global Client Managing Director, Spark Foundry
Vice President of Marketing, European Theatrical, Warner Bros Pictures International
Meredith Worrilow Barrett
Global Head of Partner Research, Activision Blizzard Media
Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.
Director of Client Strategy, Sky
Managing Director, Global Brand and Insight, Barclays
Chief Strategy Officer, PHD
Head of client partnerships, The Guardian
In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.
Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.
Head of Sales Bing Ads UK, Microsoft
Head of UK Marketing, Bing Ads UK, Microsoft
Chief Executive, Advertising Association
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
Karen Fraser MBE
Director of Credos & AA Head of Strategy, Advertising Association
Collaboration has long been a marketing buzzword – used to imply cultural credibility but in reality, often just denoting marriages of creative convenience. Content or experiences that neither feel like an ad, nor something good enough for real people to actually seek out and experience beyond a YouTube pre-roll.
Founding Partner & Global ECD, The Brooklyn Brothers
Founder & Managing Director, Neon Unicorn
Founder & Managing Director, Feel For Music
Head of International Comms, Jaguar Land Rover
In the booming age of strategising cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters – the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales and partnership marketing as they share insights, explore risks and fears and debate strategies for achieving success in the ‘always on’ ecosystem of digital users.
VP, Partner Services, OpenX
Head of EMEA, Activision Blizzard Media
Director, Commercial Innovation, The Telegraph
President of Sales and Distribution, VEVO
Marketers from Lego, Depop and more join Snapchat’s Hannah St Paul to explore some of the latest trends igniting the retail sector. Hype, immediacy and AR are all on the agenda as we take a look at some of the most exciting innovations in this fast-moving category.
Hannah St Paul
Head of Client Partnerships, Retail, Snap Inc.
Global Social Media Innovation Lead, LEGO
Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and
Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.
Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.
Acast - the largest podcast platform in the world - will bring together top podcasters Lydia Bright and Jamie Laing as well as Jorma Kremser of BOSE for a look at just why the medium is exploding in popularity. Hear from Lydia and Jamie on what it takes to create a hit podcast. Jorma will explain how BOSE has made podcasts a focal part of its marketing strategy whilst Sophie Herdman - UK content director for Acast - will share just why audio has become the centre of the universe for so many creators and brands such as these.
From the merging of creativity, technology and data, to working across borders in multi-disciplined teams, Dimi will share the secrets of the international success of Dept and how to deliver global results with the speed, agility and feel of a local, flexible agency. Hear how an agency can grow from 100 people in 1 market, to 1200 people in 11 markets in just three years. In this engaging interview, Laura Swinton, Editor in Chief at Little Black Book, will ask CEO Dimi Albers how Dept is reinventing the agency model.
Editor in Chief and MD, Little Black Book
Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.
Founder and CEO, VidMob
Director of Marketing Partnerships, EMEA, Facebook
For decades London has been the centre of the UK advertising universe. But are things changing? Has London lost its ability to talk effectively to the rest of the country? Then again, could it ever? With more adlanders now working outside of London than inside, is there power in local? And what does the future of nation-wide advertising look like?
Commercial Director, Media Chain
CEO, BJL Group
Senior Reporter, The Drum
Managing Director, Republic of Media
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