‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Viral content is a digital unicorn that’s more of a myth than a method. Generation Z are coming of age. We’re scrambling to understand them. It’s foolish for marketers to think they’re just young millennials, they’re a completely different breed and brands need to act fast if they are going to capture their imagination. Hannah Anderson has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Media, Creative and Brand Strategy, Media Chain
The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?