The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?
Advertising Week Europe and London College of Communication have once again collaborated on a unique project with undergraduate and postgraduate Advertising students. In this session the students present their work and discuss the partnership.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Hear a panel discussion about opportunities in the retail and customer service categories thanks to AI. Featuring a panel of C-level executives from Fortune 500 companies and innovation leaders in the advertising, media, and customer service industries.