Advertising Week Europe is going single-use plastics free in support of the Trash Isles - a major environmental campaign by LADbible Group empowering millennials to act on the issue of the plastic pollution epidemic in our oceans.
This not-to-be-missed opening headline panel features Sky Ocean Rescue, LADbible and Project 0 explores how the creative industries became the real catalyst for raising awareness resulting in significant positive action from the general public, brands and even government policies.
Head of Responsible Business & Sky Ocean Rescue, Sky Group
Head of Marketing and Design, LAD Bible Group
Producer, Project 0
Ambassador, Activist and Author, Trash Isles
What can 85M mobile fans in 11 languages tell us about the future of sports? Quite a lot actually.
The World Cup is the world's largest social event yet as sports finally undergoes its digital disruption, it's hard to navigate all the platforms and places audiences will engage, communicate and celebrate in 2018. While technology is behind this shift, it's also brought new solutions. Alongside fresh insights from MM's 85M global fans, hear real world case studies from brands who are successfully navigating this new world.
Business Director, Publicis Media Sport & Entertainment
Global Head of Football, Minute Media
A fireside chat with Sir Alan Parker, a prolific movie director whose career started as a copywriter and director of advertising. We hope to hear about his journey and prolific output over the course of his career. Alan will share advice for young creatives that want to break into advertising and talk about what it takes to be a world-class creator (and pick up 10 Oscars, 10 golden globes and 19 BAFTAs in the process).
Interviewed by Mike Burgess, Head of MetFilm Creative.
Advertising academics sit in meetings where their bosses quiz them about ‘employability’. They beg agencies for internships and placements and tinker with their curricula in the hope of staying relevant. At the same time the industry struggles to find and keep the best new talent, spending money and time recruiting and training. This model may have worked in slower-moving times but is it fit for purpose in a world of ever-changing technologies and media cultures and an industry with enough on its plate? This round table brings together academics, agency bosses, clients and next-gen former students to discuss a better model that serves the needs of industry and students.
Chief creative officer and chairman, Abbott Mead Vickers BBDO
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Senior Lecturer & Course Leader for MA Advertising Strategy & Planning, Falmouth University
Strategy Consultant and Social Entrepreneur
Head of MediaCom Beyond Advertising UK, MediaCom
Foundation Director, D&AD
Course Leader BA Advertising, London College of Communication
The fact is simple: Diversity is good for business. It’s not just a matter of race or gender, but a vital socioeconomic issue spurring meaningful discussions around the world. Join Shingy, Oath’s Digital Prophet, and June Sarpong for a conversation about why investing in diversity is critical to transforming the workplace.
Steve Vranakis, D&AD President and ECD at Google kicks off the D&AD Impact track, focused on arming the next generation of leaders with the skills they need to use their creative powers to drive societal change across education, health, the environment, and more.
Executive Creative Director, Google
Discover how brands and non-profits can work together to evoke a greater purpose: in this case, navigating contemporary masculinity. Hear from CALM and TOPMAN, behind the L'Eau de Chris campaign, and the unmatchable reward that can come from a mutually beneficial partnership.
Director of Corporate Partnerships, CALM
Marketing & Communications Director, TOPMAN
A hellish work culture breeds shitty work and burns you out! Let’s turn work fun and worthwhile and the way forward is purpose. Embracing purpose are fuelling a creative renaissance to make things better rather than a beauty contest based on incremental or advertised made-up differences. Learn how to go to work with a smile on your face while making a real impact!
Mr. Goodvertising, Author, Speaker, Sustainability Expert
Britain has come a long way since a cluster of web businesses helped to coin the term Silicon Roundabout in Old Street in 2009. Meet Dr Gordon Sanghera, CEO of Oxford Nanopore, who will talk about the DNA Information Age, plus give a live demonstration of the real-time, mobile DNA sequencing technology that could revolutionise businesses and save lives.
Harry de Quetteville
Comment Editor, The Telegraph
58% of people claim that they are more likely to buy a brand if supports a cause that is important to them.
Consumers are demanding more socially responsible behaviour from business, and at the same time, the business community is increasingly recognising the value of a more purpose-led approach to operating.
Strategy Director, MediaCom UK Limited
Strategy Director, MediaCom UK Limited
Managing Partner, Real World Insight, MediaCom UK Limited
The crane, the iconic figurative mark of Lufthansa, with its true history in legacy, turns 100 years old in 2018. A milestone the airline celebrates with renewal. Following Lufthansa's strongly positive development, the redesign is the visible expression of its comprehensive transformation. The new brand and visual identity were further developed and designed by the Munich based agency Martin et Karczinski. Alexander Beutel, Managing Partner of Martin et Karczinski, will explain in this presentation how Lufthansa changed through the force of a strong and supporting brand purpose, to become future-proof, always relevant and premium again.
Managing Partner, Martin et Karczinski
Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.
Executive Director, Advertising Week Europe
Digital has changed the game and shattered business models cutting across creative and media. Can a business built on a model which no longer exists adapt and survive? Or is the future going to be won by independents constructed for the digital age?
Messaging, a communications style that is instant, direct and personal, has increasingly become consumer’s preferred communications channels with businesses. Facebook has unique expertise in messaging and understands the endless possibilities for businesses. Join this panel chaired by Amy Cole, Facebook’s head of product marketing for Northern Europe covering Instagram, Messenger and Whatsapp and other innovative brands on how to use messaging to build and develop hyper-personalised relationships.
Head of Product Marketing, Northern Europe, Facebook
MD Europe, IV.AI
Head of Digital & Data, Public Health England
Manager Social Media Hub, KLM Royal Dutch Airlines
Without talent businesses wither and die. Securing the best starts early. Leading investor and entrepreneur, Sherry Coutu CBE, shows how companies can inspire students and unleash Britain’s entrepreneurial spirit.
Sherry Coutu CBE
Founder and CEO, Founders4Schools
Harry de Quetteville
Comment Editor, The Telegraph
The media industry has struggled to understand and reach out to Millennials, but it’s going to get even more complicated as Generation Z starts to have an impact and Gen Alpha emerges. This session will discuss how best to think about these new consumers: what they like, love and loathe. Join Anna Bassi, Editor of The Week Junior, and a star panel to get a glimpse into the consumers of tomorrow.
Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express ones’ creative voice…it has been democratized. Hear from Whalar co-founder, Neil Waller, on the benefits of collaborating with influencers.
Interbrand leads a panel of top-tier marketers on the challenges and opportunities they face in sustaining growth, sharing bold leadership strategies that connect brands, people, and technology to catalyze positive change.
CEO, Interbrand London
Pilar Díaz González
Global Brand Director, Feminine Care, Essity
Portugal is a creative destination for brands around the world. This panel will showcase some of the Best Brand Experiences created in Portugal and discuss why Portugal is a wonderful destination for brands and agencies to plan and execute their creative experiences and advertising campaigns.
Executive Partner, Mojobrands
Member of the Board, APECATE
CEO & Chief Curator, Presidential Train
Millions of people love Phillip Schofield for his TV work, but mention his name to a Snapchatter and they'll soon recount stories about backstage selfies, smoke alarms - and gin. Phillip joined Snapchat just after it launched and quickly became a master storyteller on the platform, delighting his fans with behind-the-scenes Snaps of both his glamorous TV career and his hilarious, cosy home life. Phillip will chat to Claire Valoti, Snap Inc. Northern Europe General Manager, about his career, his fans and all things Snapchat.
Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.
Hear from innovative brands and entrepreneurs on how to rattle the marketplace. Listen to the challenges and hard work necessary to stand out amongst competitors. Leave inspired by campaigns and creators at RyanAir, Lego and TinkLabs.
Managing Director, Gravity Road
Founder & CEO, Tink Labs
VP of Digital Consumer Engagement, The LEGO Group
Audio is on the rise with podcasts becoming a favourite pastime among consumers of all ages. From 15-second credits and endorsements to short-form brand audio and branded shows, learn about the tools podcast publishers are building for sponsors and advertisers, get a better understanding on current guidelines and best practice for listening measurement, and leave with the skills to launch your brand's next podcast.
9:30 - THE RISE & VALUE OF AUDIO
Podcast listening is growing quickly. So what are the opportunities for brands and how do these differ from other forms of audio or media? In this session we’ll play you plenty of examples of what leading brands are doing in the podcast space. We’ll hear from well known podcasters as well as Acast, who are leading the way in monetising podcasts. We’ll also reveal exclusive new research on UK podcast listening habits.
Managing Director, Somethin' Else
Creator/Host, Author of Crushing the Box: 10 Essential Rules for Breaking Essential Rules, Innovation Crush
Head of Music Radio at Somethin’ Else and producer of The Bugle, Somethin' Else
Director of Content, Acast UK
10:10 - CULTURE 2.0: A LIVE RECORDING OF EAT SLEEP WORK REPEAT PODCAST
Bring the laughs back to work - join Bruce Daisley and Sue Todd for a live recording of the Eat Sleep Work Repeat podcast. He will be talking to laughter expert Professor Sophie Scott about the role that laughter plays in our lives. Then we'll be playing a funny game to find the way to bring laughs back to our workplaces. Merriment assured.
UK Managing Director, Twitter
Writer of Car Share
11:00 - DYNAMIC DIGITAL AUDIO ...DELIVERED!
Sam & Chris give an experiential tour of how dynamic, personalised digital audio campaigns are delivered; highlighting the evolutionary advantages of the role of selective attention for live campaign case studies (including Deliveroo) and demonstrating how easy it is to reach a wide audience.
Head of Creative, A Million Ads
Managing Director, Clearcut Sound
If the market is broken, then we need to fix it - and it's going to take a few of us!
The market's investors, brands and publishers alike have become all too familiar with the issues lurking within digital advertising - meaning we spend time tirelessly debating the problems rather than investing energy in bringing about change.
Programmatic Director, The Guardian
Head of Digital, Ebiquity
Director of Commercial Platforms & Operations, Auto Trader UK
Today reaching Millennials is the name of the game. With preferences and behaviours evolving quickly, tenured brands are seeking inventive ways to engage their next generation of consumers. In this session Tastemade will discuss the importance of digital video and strategies for creating relatable, inspirational and localized content for the new era.
Head of EMEA Sales and Brand Partnerships, Tastemade
Executive Director, Head of CREATE, Manning Gottlieb OMD
11:15 - TIMETO: THE INDUSTRY JOINS FORCES AGAINST SEXUAL HARASSMENT
timeTo come together. timeTo make a change. timeTo call an end to sexual harassment.
Join NABS, the Advertising Associations and WACL to find out how the industry is joining forces to make a positive change in adland.
Director of Services, NABS
CEO, The Advertising Association
Executive Chair, Thinkbox
11:45 - MAN UP: MEN IN ADLAND
The ad industry and society at large have made great progress in empowering women in recent years. With much still to do, This Girl Can, Real Beauty, Like a Girl; #metoo, #everydaysexism, #shepersisted; WACL, Bloom and SheSays are all doing much to tackle the issues and provide support, mentoring and networks for women in and out of the industry.
But as we begin to move towards a more balanced and diverse society and industry, what roles exist for men in this changing landscape? Is there a need to bring men together to better support each other and empower them to be a part of this change?
The session will ask: Do we need more male role models? How can we encourage more men to open up about their mental health? How can men better support each other? Is there really a difference in how men and women’s brains are wired? Should men involve themselves in feminism? Is it time we redefine maleness and masculinity?
CRO, Guardian News & Media
Karen Blackett OBE
NABS President, Chairwoman, MediaCom
Dr. Theresa Dzendrowskyj
Applied Neuroscientist and Business Coach
CEO, Campaign Against Living Miserably (CALM)
12:30 - GENDER DIVERSITY: WE’VE HEARD THE TALK, NOW LET’S SEE THE ACTION!
No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running or iron man training – all of which are admirable. We would like to talk about everyday bravery. The bravery to never just stand by and listen while someone in the office shrinks into themselves because the office humour or banter has taken an unpleasant turn. The bravery to always speak up to make sure that the quiet people are included and heard. The bravery to speak up, act, defend, even if that makes you the unpopular one.
Speaking up, staging interventions and zero tolerance of excluding behaviour at every level – this is what changes work culture. If the current statistics on diversity balance at the leadership levels of our sector, then culture needs to change, to be more inclusive, to be more diverse.
In this session you will learn:
1. The importance of every day bravery
2. The value of speaking up, acting, defending, staging interventions and zero tolerance of excluding behaviour at every level
3. An insight into your own behavioural tendencies in compromising situations in the workplace
4. You will also have the chance to ask anything to the panel
CEO, Pearl & Dean
Chief Transformation Officer , MediaCom
Client and Partnerships Director, Wavemaker Global
The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.
Is screen time good or bad? Do we risk constraining our potential through fear, regulation and a resistance to technology? Discover a world beyond many of our wildest dreams as we debate the future with Jenny Afia, member of the Children’s Commissioner’s Task Force on Growing Up in the Digital Age, and the pupils from ADA college.
Privacy and reputation lawyer, Schillings
Harry de Quetteville
Comment Editor, The Telegraph
12:45 - TECH OPENS UP MORE OPPORTUNITIES FOR PEOPLE WITH LEARNING DIFFICULTIES
It’s estimated that up to 1 in every 10 to 20 people in the UK has some degree of dyslexia (Source: NHS). Dyslexia is not an obvious difficulty; it is hidden and as a result, dyslexic people have to overcome numerous barriers to make a full contribution to society. Join us to hear Steven Woodgate’s - Surface Marketing lead at Microsoft – story, career journey and how as tech continues to evolve it opens up more doors for young people, especially in the communications industry. Steven has both dyslexia and dyspraxia and has found ways to navigate through a successful career despite these challenges that could have held him back. ‘Technology isn’t just about cool gadgets, it’s as much about sociology and psychology and how people use it’.
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
1:15 - WOMENS LEADERSHIP ROUNDTABLE
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
CEO B2B & Exec Sponsor D&I, Dentsu Aegis Network
COO & CFO, Hearst
CEO, Brave Bison
Vice President of Regional Sales, CNN
Marketing Director, Google
1:55 - IN CONVERSATION WITH TALULAH EVE
Senior Sales Manager, LCS Israel & Sub-Saharan Africa, Google
With consumer behaviour, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.
Global CMO, Hyatt Hotels Corporation
Head of Global Marketing Communications, Pinterest
Chief Marketing Officer , Integral Ad Science
Head of Marketing - Europe and Americas, Bel
In a world of constant flux how can we arm ourselves with the tools to thrive? Research states that a positive outlook can transform the reality around you, increasing productivity, creativity, wellbeing and health - even challenging disease. Join four inspiring and accomplished women - experts in the fields of fitness, nutrition, mental health and body positivity, in their exploration of the power of positivity, led by Claire Sanderson, Editor of Women's Health.
Editor, Women's Health
Bestselling cookbook Author and Cofounder, Hemsley + Hemsley
Health & wellbeing influencer & best selling author
Day 4 in the Vertical Series closes out the Week with a look under the hood of the auto sector.
3:15 - THE ART & SCIENCE OF DATA STORYTELLING: HOW AUDI DELIVERS ‘BEAUTIFUL CARS WITH AMAZING BRAINS’
Join Neustar’s VP Marketing Julie Fleischer as she sits down with Benjamin Braun, Audi UK CMO for a fireside chat to learn how this premium auto brand creates and executes beautiful stories with the right data driven tools and insights. Using marketing analytics to quantify the value generated by their distinctive communication and campaigns, Audi is able to know exactly where to spend the next pound on marketing.
In this session you will learn:
1. Differentiation requires being different. Pay attention to category conventions so that you can break them
2. Human beings are driven by emotion and storytelling. Functional, rational benefits may play to the head, but people act on the heart
3. Emotional campaigns are more effective on almost all business metrics, particularly long term brand health and profitability
4. If you want to break category conventions, you’ll need to make a strong business case. You need a strong measurement plan to support data-driven storytelling, drive change and prove results
5. Accurate actionable campaign measurement must be holistic and future-forward
BEING BRAVE: HOW MCLAREN HAS DRIVEN FAN ENGAGEMENT BEYOND THE TRACK
Social and digital has redefined the relationship between McLaren and its fans. F1 teams and drivers have become content publishers, extending the story beyond the track to an always-on narrative – in turn, driving fan avidity and partner value. In this session, Rob will describe McLaren’s journey to its award-winning status in digital sports marketing.
In this session you will learn:
1. Social and digital is the engine room of sports fan engagement
2. Always-on content and hero campaigns help build a team’s personality and drive fan avidity
3. Social and digital has emerged as a key pillar of sponsor partner activation
4. Engaging a Millennial / Gen Z audience requires a visual approach, but there’s still room for the written word
5. A high performance social and digital strategy is a blend of big and small data insights – understanding the trends and listening to your fans
In this session, DCM's Head of Film Tom Linay will host a Q&A with leading Film-Maker Ben Wheatley, discussing highlights from his career to date, recent film projects, how to bring compelling stories to the big screen and what’s next. They'll also discuss the numerous ad campaigns that Ben has directed with representation by Moxie Pictures.
Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?
Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.
Reporter, Wall Street Journal
Paid Growth Enablement, Skyscanner
Digital Senior Manager, Coca-Cola GB
Senior Marketing Director, eBay
Head of Creative Strategy , Snap Inc.
At Microsoft, we believe the future of computing is Mixed Reality (MR). HoloLens, our first self-contained mixed reality computer brings holograms to the real world, unlocking new insights and capabilities for marketers. Although we're still early in our journey, we're already seeing profound examples of how mixed reality experiences can transform the way we see the world around us – join us to see the world’s first extreme sports mixed reality app for the Red Bull Air Race.
Product Marketing Director, Mixed Reality, Microsoft
Founder & CEO , Rewind
Co-Founder and Director, Dimension
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