Join industry leaders and professionals in honest and research-based discussions centered on business transformations, effective leadership, and the current state of culture and diversity within our industry. Leave equipped with new skills and a fresh mindset, and a clear understanding of the importance of prioritising business culture.
9:15 - THERE’S A THIN LINE BETWEEN BEING A HERO & BEING A MEMORY
So said Optimus Prime – someone who knows a lot about the power of Transformation. In today’s business world, the Heroes are the people who embrace Transformation, rapidly changing the way they operate to keep ahead of the competition. The (distant) memories are the people who resist change, and are disrupted into oblivion by newer, faster, more agile rivals. To make sure you’re a Hero (not just a memory), come to this session and find out which areas of your business you need to be transforming now – according to MediaCom’s survey of CMOs.
In this session you will learn:
1. Those that resist change in their business will soon become little more than a memory in the business world.
2. There are four key challenges within media which we believe have an argument for being the most important thing to transform your business.
3. While some of these areas are new to the industry and transform themselves just through progress, others are deeply rooted in advertising, and require continually creative ways to approach them in a new way.
4. In this session, you will be asked to consider different challenges to business and then to cast your vote.
Global Head of Media Partnerships, MediaCom
Chief Transformation Officer , MediaCom
Chief Executive Officer, Code Computerlove
Vice President, R&D, Quantcast
Editorial Director, Hearst
10:00 - EUROPEAN LEADERSHIP ROUNDTABLE
A new set of challenges has been birthed out of the latest innovations in technology and big data in our predominantly digital-first world. This new tech-driven ecosystem also has shown opportunities for growth unlike anything we’ve seen before. Hear from leaders in the advertising and media industry to discuss this rapidly evolving landscape, as well as, the timeless values of creativity, leadership skills, talent development and big ideas.
CEO & President, Hearst
CEO, Digital Cinema Media
SVP, Media & Planning, Merkle Europe
VP, EMEA, Oath
Managing Director, EMEA, Rubicon Project
10:45 - WELCOME TO THE AGE OF CREATIVITY
According to the World Economic Forum, creativity is going to be one of the most important skills of the future. So what does this mean for business, the industry and the cultures we create? And what does it mean for us as individuals? What are the core creative superpowers? These issues and more will be explored by Daniele Fiandaca and Nadya Powell of Utopia, who will be joined by key creative leaders.
Advertising Week Europe is going single-use plastics free in support of the Trash Isles - a major environmental campaign by LADbible Group empowering millennials to act on the issue of the plastic pollution epidemic in our oceans.
This not-to-be-missed opening headline panel features Sky Ocean Rescue, LADbible and Project 0 explores how the creative industries became the real catalyst for raising awareness resulting in significant positive action from the general public, brands and even government policies.
Head of Responsible Business & Sky Ocean Rescue, Sky Group
Head of Marketing and Design, LAD Bible Group
Producer, Project 0
Ambassador, Activist and Author, Trash Isles
Nicola Mendelsohn will take to Stage 1 in a fireside chat with Nicole Scherzinger - multi platinum artist, actress, dancer, singer, songwriter and television personality. Nicola and Nicole will be discussing Nicole’s career, the impact of technology on the music industry and beyond, as well as sharing their views on celebrating the centenary of some women getting the right to vote.
Singer, Dancer & TV Personality
What role do experts play in a world where everyone’s a critic? Hear leading political commentators and cultural critics discuss the enduring power of influencers in an era when people have supposedly ‘had enough of experts’.
Journalist and Author, The Guardian
Restaurant Critic, The Guardian
Journalist and Radio Critic, The Observer
Caught on the frontline of transformation, the survival skills of today’s leaders have never been so critical to business success. Join Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the mental psychology of what it takes to thrive under extreme pressure and the brutal truth about the skills, character and duty of care essential for brave leadership of teams in highly challenging situations.
Founder, The Lighthouse Company
Chief Instructor & TV Presenter, SAS: Who Dares Wins
The fact is simple: Diversity is good for business. It’s not just a matter of race or gender, but a vital socioeconomic issue spurring meaningful discussions around the world. Join Shingy, Oath’s Digital Prophet, and June Sarpong for a conversation about why investing in diversity is critical to transforming the workplace.
Steve Vranakis, D&AD President and ECD at Google kicks off the D&AD Impact track, focused on arming the next generation of leaders with the skills they need to use their creative powers to drive societal change across education, health, the environment, and more.
Executive Creative Director, Google
BAME (Black and Minority Ethnic) communities have traditionally been underrepresented in the ballot box; Parliament wanted to correct and sought a digital approach. Our solution was the social campaign 'Your Story, Our History' which gave ordinary people from these communities the platform to talk frankly and openly about their past experiences and how legislation has lead to a progressive change in society.
The campaign resonated with audiences because of the authenticity of the participants, these were ordinary members of the public, not celebrities or politicians, who spoke their personal truth. Our goal was not to patronise the target audience by saying things are perfect, but highlight legislative progress by engaging in the democratic process.
Jonathan M. Perelman
Head, Digital, ICM Partners
Senior Outreach and Engagement Campaigns Officer, UK Parliament
Part of the benefit of diversity lies in the different ways that we tackle briefs and challenges. People whose brains are wired in different ways can bring a huge competitive advantage to our industry. However we haven't always created workplaces in which people that aren't neurotypical can show up as themselves. We want to celebrate the superpowers of dyslexia, autism, dyspraxia and dyscalculia - without being flippant about the very real barriers that people who aren't 'neurotypical' can face in the workplace.
Founder , The Hobbs Consultancy
Executive Creative Director, Huge London
Marketing Director, Direct Line Group
Founder, The Dots
Founder & Creative Director, Creative Equals
Millennials are the most socially aware generation ever - passionate about equality, LGBT+ rights and environmental issues. For brands and publishers, embracing these shared values and working for the greater social good of others increasingly matters to an 18 to 34 year old audience.
In this session, we hear from LADbible, the world’s leading social publisher for millennials, about their approach to meaningful campaigns Joining them on the panel are major brands and activists to discuss the importance of listening to this generation and creating relevant campaigns that empower audiences to have a positive impact and drive social change.
Deputy Editor, The Drum
Senior Brand Manager Smirnoff, Diageo
Co-Founder, LADBible Group
Ambassador, Activist and Author, Trash Isles
, LGBT Foundation & Village Angels
elevenfiftyfive presents a panel discussion on diversity and representation in the film and TV industry. We'll discuss the current state of play and the importance of continuing to drive positive change in this space.
You’ll hear why we think it’s key for you to be involved with this conversation and how to authentically engage.
Founder, Mediaversity Reviews
On Screen Diversity Executive, Channel 4
Founder, Bechdel Test Fest
Managing Director, Hyden
Head of Production, elevenfiftyfive
09:00 - MEDITATION
Start your morning at AWEurope with reflection and focus on your breath.
Founder, The Lighthouse Company
9:15 - GET UP & MOVE
Discover the benefits mindful movement and conscious exercise, and get determined to fit exercise into your schedule. Ultimately, introducing as little as 15 minutes a day, in the long term, can be highly beneficial to your physical and mental health.
International model and creator of ‘The Frampton Method’
9:35 - A TRIP TOO FAR? MASTERING THE BRAIN WITH PSYCHEDELIC DRUGS
With microdosing – small daily hits of LSD to boost mental performance – trending highly in Silicon Valley, there is growing curiosity of their impact. Psyched co-founder Ben McKie joins Dr Robin Carhart-Harris, Research Fellow from Imperial College London, with his ground-breaking insights into the therapeutic use of LSD, MDMA and Psilocybin to boost mental wellbeing. By highlighting pioneering alternatives to the over-prescription of antidepressants for dealing with mental health, this will be a hugely potent high for the Week.
Dr Robin Carhart-Harris
Head of Imperial Psychedelic Research Group, Imperial College London
10:05 - SAY HELLO TO YOUR BRAIN
Enjoy a diverse panel of 'brainiacs', each bringing their unique view and expertise to discuss the science behind the brain: how we can train our brains to be better equipped to deal with tough challenges, why divergent thinkers have a competitive advantage, how we can create welcome environments for different brains to thrive and survive, and is there really a genetic difference between male and female brains?
Walk away from the session with a better understanding of the brain; how the difference in brain variety is important to understanding how to we learn and how to optimise our individual strengths and differences.
In this session you will learn:
Afua Basoah - ‘Business is driven by innovation. Innovation is driven by curiosity. The neurodiverse are lateral, creative thinkers, hence they innately innovate. Their innovation has the potential to impact business bottom-lines.’
Sarah Wood - ‘Diversity is not a nice to have; workplace culture is your strongest competitive advantage’.
Derek Draper - ‘Practical insight into how to really understand yourself, your colleagues, teams and, yes, even consumers – by creating the space to go deeper and delve below the surface.’
Pippa Glucklich - ‘The brain is the most important organ in our body; it allows us to think and feel, store memories and feelings - everything that makes us human. Yet we tend to neglect it and take its health for granted. Learn how to to take care of your brain; to better understand yourself and others to help improve wellbeing, resilience and performance.’
Soraya Shaw - ‘Advances in Neuroscience have shown us that by creating an environment that promotes wellbeing means that you and your people bring all their brains to work resulting in greater creativity, performance, innovative thinking and neurodiversity that celebrates individuality.’
Global Health Strategist & Vice-President, Rabin Martin Agency
Co-founder and CEO, CDP Leadership Consultants
Strategic Consultant, Wellbeing and Careers, NABS
Co-Founder & CEO, Unruly
10:55 - MINDFUL TRANSFORMATION
Hear from a serial CMO on what it takes to build a purpose driven brand and build a career too. Purpose driven brands stand for something bigger and it’s been shown that they outperform the competition in revenue, job creation and stock performance. Discover how uncovering a company’s purpose and putting it to work can help align your organization and help create long term value.
Global CMO, Hyatt Hotels Corporation
Portugal is a creative destination for brands around the world. This panel will showcase some of the Best Brand Experiences created in Portugal and discuss why Portugal is a wonderful destination for brands and agencies to plan and execute their creative experiences and advertising campaigns.
Executive Partner, Mojobrands
Member of the Board, APECATE
CEO & Chief Curator, Presidential Train
11:15 - TIMETO: THE INDUSTRY JOINS FORCES AGAINST SEXUAL HARASSMENT
timeTo come together. timeTo make a change. timeTo call an end to sexual harassment.
Join NABS, the Advertising Associations and WACL to find out how the industry is joining forces to make a positive change in adland.
Director of Services, NABS
CEO, The Advertising Association
Executive Chair, Thinkbox
11:45 - MAN UP: MEN IN ADLAND
The ad industry and society at large have made great progress in empowering women in recent years. With much still to do, This Girl Can, Real Beauty, Like a Girl; #metoo, #everydaysexism, #shepersisted; WACL, Bloom and SheSays are all doing much to tackle the issues and provide support, mentoring and networks for women in and out of the industry.
But as we begin to move towards a more balanced and diverse society and industry, what roles exist for men in this changing landscape? Is there a need to bring men together to better support each other and empower them to be a part of this change?
The session will ask: Do we need more male role models? How can we encourage more men to open up about their mental health? How can men better support each other? Is there really a difference in how men and women’s brains are wired? Should men involve themselves in feminism? Is it time we redefine maleness and masculinity?
CRO, Guardian News & Media
Karen Blackett OBE
NABS President, Chairwoman, MediaCom
Dr. Theresa Dzendrowskyj
Applied Neuroscientist and Business Coach
CEO, Campaign Against Living Miserably (CALM)
12:30 - GENDER DIVERSITY: WE’VE HEARD THE TALK, NOW LET’S SEE THE ACTION!
No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running or iron man training – all of which are admirable. We would like to talk about everyday bravery. The bravery to never just stand by and listen while someone in the office shrinks into themselves because the office humour or banter has taken an unpleasant turn. The bravery to always speak up to make sure that the quiet people are included and heard. The bravery to speak up, act, defend, even if that makes you the unpopular one.
Speaking up, staging interventions and zero tolerance of excluding behaviour at every level – this is what changes work culture. If the current statistics on diversity balance at the leadership levels of our sector, then culture needs to change, to be more inclusive, to be more diverse.
In this session you will learn:
1. The importance of every day bravery
2. The value of speaking up, acting, defending, staging interventions and zero tolerance of excluding behaviour at every level
3. An insight into your own behavioural tendencies in compromising situations in the workplace
4. You will also have the chance to ask anything to the panel
CEO, Pearl & Dean
Chief Transformation Officer , MediaCom
Client and Partnerships Director, Wavemaker Global
12:45 - TECH OPENS UP MORE OPPORTUNITIES FOR PEOPLE WITH LEARNING DIFFICULTIES
It’s estimated that up to 1 in every 10 to 20 people in the UK has some degree of dyslexia (Source: NHS). Dyslexia is not an obvious difficulty; it is hidden and as a result, dyslexic people have to overcome numerous barriers to make a full contribution to society. Join us to hear Steven Woodgate’s - Surface Marketing lead at Microsoft – story, career journey and how as tech continues to evolve it opens up more doors for young people, especially in the communications industry. Steven has both dyslexia and dyspraxia and has found ways to navigate through a successful career despite these challenges that could have held him back. ‘Technology isn’t just about cool gadgets, it’s as much about sociology and psychology and how people use it’.
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
1:15 - WOMENS LEADERSHIP ROUNDTABLE
Hear from women across industries who have climbed the ranks and remained steady at the top. What qualities make them stand out? How do they enhance company culture? And why does female leadership make the difference in corporate success?
CEO B2B & Exec Sponsor D&I, Dentsu Aegis Network
COO & CFO, Hearst
CEO, Brave Bison
Vice President of Regional Sales, CNN
Marketing Director, Google
1:55 - IN CONVERSATION WITH TALULAH EVE
Senior Sales Manager, LCS Israel & Sub-Saharan Africa, Google
80% of consumer purchasing power is women, 28% of people in the US are in the non-white minority and 60% of the world is from Asia. Everyone in the world is different, but traditionally when we design our unconscious bias steps in and we ignore signs to design for different people. The more we understand our unconscious mind, the more it starts to impact the way we think and create. What does this mean for creating global experiences where different mindsets are required to align to our design? The R/GA design model helps us to get behind the context, environment & mindset of our users in order to create conscious ecosystems. Harvard has created an implicit association test to measure attitudes and beliefs - the important thing is how we get these into our design process so we can shape our work without our unconscious bias taking over. Diverse design teams mean we create well rounded experiences. Projects like ‘Love has no Labels’ showcase the humanity in design and what it means to design with a conscience. Let’s make sure that what we are creating is genuinely impactful to all our audience and that we consciously think about the hundreds of decisions we make day to day.