The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Managing Director, Global Brand and Insight, Barclays
Consumer Marketing Director, Microsoft
Consulting Principal, Digital Transformation, Ogilvy Consulting
How we need to think wider, further and higher than ever before.
Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.
EMEA Head of Global Business Marketing, Facebook
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.
US Editor, Campaign US
Social Mission Manager, Ben & Jerry's UK
Director for Global Marketing and Brand Strategy, Aston Martin
In 2019 the customer is at the center of everything, and delivering on experience is no longer optional. Marketers are learning to effectively leverage AI to better understand their customer needs and behaviours in real time - and transforming how, when and where they engage with consumers.
Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to fitness, they specialise in establishing trust and building tribes of highly engaged customers – and they do it rapidly.
Brought to you by Seven Hills, the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses using technology to disrupt incumbents and redefine their industries.
Partner, Passion Capital
former British Consul General to San Francisco
SVP of Marketing, Strava
Co-founder, Seven Hills
President, Corporate & Commercial, Elvie
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
It’s no secret that the world is changing before our eyes. From the way we digest news, watch films, eat and exercise, to the way we work and how our children play. So how can businesses adapt to these rapid changes to remain relevant to their customers whilst remaining true to their brand? Dennis hosts a panel of experts who have put change at the centre of their business model, and come out on top.
Chief Revenue Officer, Dennis
Founder, Right Angles
Consumer Marketing Director, Microsoft
While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
Vice President, UK, PubMatic
Head of EMEA, Activision Blizzard Media
Head of Platforms & Innovation , News UK
Head of Programmatic Solutions , Guardian News & Media
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.
Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
Rankin and Benny Higgins, two global titans, talk creativity, leadership and how they navigate the fast-changing marketing landscape in pursuit of growth with Suki Thompson.
Rankin: Award-winning international photographer, publisher (Hunger, Dazed) film director and founder of The Full Service agency.
Benny Higgins: Head of The Scottish National Investment Bank, chairman of Buccleuch and previous CEO Tesco Bank.
Suki Thompson: Executive Director Xeim, Centaur Media, Co-Founder and Chair Oystercatchers.
Founder, Rankin Group
Strategic Adviser, The Scottish National Investment Bank
The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.
UK Senior Reporter, Digiday
Co-Founder & Head of Strategic Partnerships , JW Player
The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.
Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
Head of EMEA, Activision Blizzard Media
Global Client Managing Director, Spark Foundry
Vice President of Marketing, European Theatrical, Warner Bros Pictures International
Meredith Worrilow Barrett
Global Head of Partner Research, Activision Blizzard Media
Tristram Hunt, the Director of the V&A sits down for a fireside chat discussing a range of passion points, from exploring the role of British museums and art in the age of fake news, to technological disruption. In this session he will also explore how the V&A is changing, as well as spotlighting the creative economy.
Loving a life more ordinary, or why real life and real people should be your best planning asset. Sophie Lewis, Chief Strategy Officer at VMLY&R, embraces everything that is ordinary about her and her life and loves hearing about other peoples’ ordinary lives too.
The story of how two would-be competitors left their ego's at the door to build a bespoke model of sports marketing model spanning strategy, creative, social and partnerships.
This new, mission-oriented model is designed around principles of being agile, entrepreneurial and above all, an ability to embrace change; all factors our experience has taught us that the great marketers of today are looking for.
Could this collaborative model of working be a blueprint for future success in the industry?
We are witnessing a shift in device centric targeting to human targeting - putting the focus on human behavior, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This panel will explore this concept of how to unfold your data, utilizing it effectively to communicate with your core demographics and their passions while driving ROI.
Vice President of EMEA Marketing, Adobe
Director, Product Marketing and Demand Strategy, Verizon Media
Group Chief Technology Officer, m/Six
Commercial Director, Ogury
Vice President, Audiences & Data, CNN International Commercial
A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media, and customer care industries.
Senior Director, Business Development, Rakuten Viber
Chief Experience Officer, Tribal Worldwide
Head of Media Futures, Havas Media Group
With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and advertising.
Head of RYOT Studio EMEA, Verizon Media
Creative Sector Lead, Digital Catapult
Customer experience is the new battleground; and it’s clear that delighting customers with hyper- relevant, authentic experiences requires new levels of collaboration across a brand’s internal teams
and ecosystems. How can brand leaders champion change to rewire their organizations for a customer- first mindset? Uncover insights on how smarter collaboration models are driving success.
Chief Executive Officer, m/Six
Chief Growth Officer , Dentsu Aegis Network, UK and Ireland & Chair, Gyro
A scientist, a professor and an anthropologist walk into a bar...
This panel investigates contextual storytelling, and how it can be applied for digital publishers and marketers. As user experience, video and new advertising models make headlines, equip yourself with the tools to reach consumers with advertising in the right context.
Professor, Kings College London
Head of Marketing, video intelligence
Course Director, Psychology of Advertising, Lancaster University
Acast - the largest podcast platform in the world - will bring together top podcasters Lydia Bright and Jamie Laing as well as Jorma Kremser of BOSE for a look at just why the medium is exploding in popularity. Hear from Lydia and Jamie on what it takes to create a hit podcast. Jorma will explain how BOSE has made podcasts a focal part of its marketing strategy whilst Sophie Herdman - UK content director for Acast - will share just why audio has become the centre of the universe for so many creators and brands such as these.
UK Country Manager, Acast
Global Media Manager, BOSE
Podcaster, The Brights
UK Content Director, Acast
Podcaster, Private Parts
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