When Michael Roth joined IPG in 2005, he committed to increasing diversity and forging a culture of inclusion at the company. And the company’s workforce has changed dramatically since then, with a 55% increase in its executive ranks for Black, Hispanic and Asian minority groups, and with women now filling 54% of management positions. Join IPG Chairman and CEO and Unstereotype Alliance Vice Chair, Michael Roth, and Cosmopolitan UK Editor-in-Chief Farrah Starr, as they discuss how awards, incentives, media and culture can drive diversity across the media, marketing and communications industry.
We’ve built an ad agency on responsibility and trust. But what does that mean, and how did we do that? And does it show in the work we do for our clients? Is it because of this, or despite this, we are continuously considered one of the best advertising agencies in the world?
Creative Director, Forsman & Bodenfors
The value of experiential marketing has never been greater for brands than in this hyper-digital age. Technology is pushing us away from real human engagement and online communications feel inauthentic, leaving consumers with a thirst for tangible connections. There is great opportunity in creating experiences that resonate with consumers, ignite their senses, and forge meaningful bonds between consumers and brands. In this session, we’ll explore the importance of these experiences and provide insight on how to build them.
Creator & Host, Perspectives
Managing Director, We're Magnetic
Director, T Brand Studio International , The New York Times
Professor of Experimental Psychology, Oxford University
Advertising academics sit in meetings where their bosses quiz them about ‘employability’. They beg agencies for internships and placements and tinker with their curricula in the hope of staying relevant. At the same time the industry struggles to find and keep the best new talent, spending money and time recruiting and training. This model may have worked in slower-moving times but is it fit for purpose in a world of ever-changing technologies and media cultures and an industry with enough on its plate? This round table brings together academics, agency bosses, clients and next-gen former students to discuss a better model that serves the needs of industry and students.
Chief creative officer and chairman, Abbott Mead Vickers BBDO
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Senior Lecturer & Course Leader for MA Advertising Strategy & Planning, Falmouth University
Strategy Consultant and Social Entrepreneur
Head of MediaCom Beyond Advertising UK, MediaCom
Foundation Director, D&AD
Course Leader BA Advertising, London College of Communication
Part of the benefit of diversity lies in the different ways that we tackle briefs and challenges. People whose brains are wired in different ways can bring a huge competitive advantage to our industry. However we haven't always created workplaces in which people that aren't neurotypical can show up as themselves. We want to celebrate the superpowers of dyslexia, autism, dyspraxia and dyscalculia - without being flippant about the very real barriers that people who aren't 'neurotypical' can face in the workplace.
Founder , The Hobbs Consultancy
Executive Creative Director, Huge London
Marketing Director, Direct Line Group
Founder, The Dots
Founder & Creative Director, Creative Equals
Market changes and new consumer trends gave Carlsberg no choice but to re-look at their marketing strategy. To most, it remained a 90’s session lager synonymous with football, and was unable to compete with the surge in popularity in craft beers. As a result, it was being delisted from major grocers.
Join Fold7’s Strategy Partner, Yelena Gaufman, and ECD/Founder, Ryan Newey, as they look back at the challenges that led to the 2017 re-launch brief, and alongside Liam Newton, Carlsberg’s VP of Marketing, they share insights behind ‘The Danish Way’ campaign. Hear first-hand, how developing an integrated platform idea across broadcast and Content, has put Carlsberg back on the incline.
Strategy Partner , Fold7
Founder & CCO, Fold7
Vice President Marketing, Carlsberg Group
Digital has changed the game and shattered business models cutting across creative and media. Can a business built on a model which no longer exists adapt and survive? Or is the future going to be won by independents constructed for the digital age?
Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe.
Today there are far more creative voices than ever before. Modern technology hasn’t just unlocked creativity, it’s given it a platform to be shared and discovered. Your upbringing, location, race, gender, orientation, age, social status…none of these things matter anywhere near as much as they did before when it comes to the opportunity to express ones’ creative voice…it has been democratized. Hear from Whalar co-founder, Neil Waller, on the benefits of collaborating with influencers.
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1's new brand identity, it's first in 23 years.
Executive Creative Director, W+K London
Top UK agencies and brands, including Mattessons, BT Sport, Sainsbury’s, Tesco, and adidas (just to name a few), proved how they have used YouTube to deliver highly effective campaigns by bringing home 'YouTube Works for Brands' awards in 2017. Now in the programme’s second year, Judges past and present will debate and share valuable insights gleaned from studying the winning campaigns.
Disruptive innovation is killing businesses in every category.
People hate advertising.
But W+K believes this is an amazing time to build a brand.
Where does the optimism come from?
21st century marketing is about humanity. Brands that are more human, who focus on creating value for people, who combine tech with human insights and empathy, are the ones who will be marked in history as the 21st century brands. This is an opportunity to reassess everything we thought was a rule.
The optimism lives here. It’s not the end of advertising. It is the beginning of everything.
Global Chief Operating Officer, Wieden + Kennedy
Quite often we hear this term 'I'm doing it for the culture' but what does that mean? My talk will explore the idea of how the new generation have impacted on the future of work and how the rise of ethnic minorities within media, music and advertising is good for all. Culture is something that we all create and contribute too, but sometimes more often than not as young people unaware of how powerful we are, and sometime those with a more traditional mindset miss out on how capable we are- we need to fix that.
Co-Founder and Chief Talent Officer, The Elephant Room
With the unrelenting and rapid structural change impacting the marcoms sector, a once distant threat has become a new world reality. Join Lighthouse CEO Daren Rubins as he hosts a panel of industry leaders from the management consultancy firms who are now infiltrating the space once the preserve of major agency groups. Hear why clients are choosing to enlist their services, what entices leadership talent into the consultancy world and what life is like in an organisation acquired by this new breed of marcoms specialists.
CEO, The Lighthouse Company
Dr Colin Light
Partner & Digital Services Leader, PwC
Executive Chairman, Karmarama
Managing Director, Accenture Digital
You may ask yourself, why are there so many talking heads in my feed?
The rise of video marketing has everyone striving to do more video moving forward, but in order to stand out we need to push the creative bar past the standard talking head.
In this session, leading video personalities and experts will share how they leverage video for storytelling beyond the talking head and push the creative boundaries for breaking through the next wave of content shock.
"Today the average agency tenure is thought to be less than three years." - The Bedford Group
Over two decades ago it was 5 years and prior to that 7 years. Clearly its dwindling and ironic, that in an increasingly complex world where short termism is becoming a knee jerk reaction, we need to build solid, long lasting and effective relationships with one another.
Strategy Director, The Brooklyn Brothers
Founding Partner & ECD, The Brooklyn Brothers
Inga Hlín Pálsdóttir
Director, Visit Iceland & Creative Industries
Econsultancy presents a controversial new model updating the 4Ps - showing how marketing and digital teams are coming together. Will your role still exist? What skills do you need to survive? Come and discover if you’re fit for the future.
11:15 - TIMETO: THE INDUSTRY JOINS FORCES AGAINST SEXUAL HARASSMENT
timeTo come together. timeTo make a change. timeTo call an end to sexual harassment.
Join NABS, the Advertising Associations and WACL to find out how the industry is joining forces to make a positive change in adland.
Director of Services, NABS
CEO, The Advertising Association
Executive Chair, Thinkbox
11:45 - MAN UP: MEN IN ADLAND
The ad industry and society at large have made great progress in empowering women in recent years. With much still to do, This Girl Can, Real Beauty, Like a Girl; #metoo, #everydaysexism, #shepersisted; WACL, Bloom and SheSays are all doing much to tackle the issues and provide support, mentoring and networks for women in and out of the industry.
But as we begin to move towards a more balanced and diverse society and industry, what roles exist for men in this changing landscape? Is there a need to bring men together to better support each other and empower them to be a part of this change?
The session will ask: Do we need more male role models? How can we encourage more men to open up about their mental health? How can men better support each other? Is there really a difference in how men and women’s brains are wired? Should men involve themselves in feminism? Is it time we redefine maleness and masculinity?
CRO, Guardian News & Media
Karen Blackett OBE
NABS President, Chairwoman, MediaCom
Dr. Theresa Dzendrowskyj
Applied Neuroscientist and Business Coach
CEO, Campaign Against Living Miserably (CALM)
12:30 - GENDER DIVERSITY: WE’VE HEARD THE TALK, NOW LET’S SEE THE ACTION!
No more standing by. Let’s talk about bravery. Not mountain climbing. Not parachuting out of a plane. Not bungee jumping, abseiling, marathon running or iron man training – all of which are admirable. We would like to talk about everyday bravery. The bravery to never just stand by and listen while someone in the office shrinks into themselves because the office humour or banter has taken an unpleasant turn. The bravery to always speak up to make sure that the quiet people are included and heard. The bravery to speak up, act, defend, even if that makes you the unpopular one.
Speaking up, staging interventions and zero tolerance of excluding behaviour at every level – this is what changes work culture. If the current statistics on diversity balance at the leadership levels of our sector, then culture needs to change, to be more inclusive, to be more diverse.
In this session you will learn:
1. The importance of every day bravery
2. The value of speaking up, acting, defending, staging interventions and zero tolerance of excluding behaviour at every level
3. An insight into your own behavioural tendencies in compromising situations in the workplace
4. You will also have the chance to ask anything to the panel
CEO, Pearl & Dean
Chief Transformation Officer , MediaCom
Client and Partnerships Director, Wavemaker Global
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
VP, Partner Services, OpenX
Global CEO, M&C Saatchi Mobile
Global Digital Strategy and Innovation Lead, Vizeum
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Founder, Gravity Road
Executive Creative Director, 360i Europe
Creative Strategist, Facebook
Director of Custom Solutions Europe, Twitch
Head of Global Brand Strategy, Tastemade
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