We've passed the digital world and are well into our way of the mobile-first era. Yet many brands and publishers struggle with how to make sense of this new world order. What does it take to be successful in a mobile-first world? For one thing, it's a mobile-first mentality to everything.
Mobile is it’s own medium, one that requires its own approach to everything from creative and content to product and measurement.
From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?
General Manager, International, Comcast Advanced Advertising
Deputy Head Sales Operations, Channel 4
GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will kick off with a presentation by OpenX Chief Administrative Officer and General Counsel Doug McPherson and James Fenelon, an Associate in Bird & Bird's Privacy and Data Protection Group, who will share seven essential steps to GDPR compliance. The Drum’s Rebecca Stewart will then moderate a discussion on the importance of GDPR readiness.
Associate, Privacy & Data Protection Group, Bird & Bird
Chief Administrative Officer & General Counsel, OpenX
Brand safety is something that we can all agree is one of, if not the most important issues in the industry today. You could say that brand safety has become the cornerstone of all programmatic buys - but just how seriously are buyers and sellers taking it? Do not miss this panel as we hear from different players in the market and their role in maintaining and advancing a safe, well lit, brand- safe environment for digital advertising.
Managing Director, UK & Nordics, Rubicon Project
Managing Director Ad Cloud EMEA, Adobe
Senior Business Development Manager, JICWEBS.org
Digital Commercial Director, News UK
Head of Programmatic, Havas Media Group
Transforming your brand requires bold innovation in the science of marketing to deliver market-leading art. AI is becoming mainstream, and what everyone wants to know is does it really work, or is it just another algorithm? IBM would say "yes." They're getting real results with IBM's cognitive bidder Watson, embedded in MediaMath's demand-side platform to extend the results of marketing campaigns. IBM and MediaMath will discuss their pilot campaign and how they're bringing AI to programmatic to make marketing people love.
Managing Director, International, MediaMath
IBM Watson Marketing Channel & Digital Agency Manager, Europe, IBM
Organisations are currently concentrating on gaining GDPR compliance by 25 May. We need to wait for case law which will clarify the Regulation and we can’t afford to ignore the ePrivacy Regulation, which will probably kick in next year. In this uncertain world we need to take a long term approach, working towards a ‘gold standard’ and becoming ‘data privacy centric’. Gain insight from advertisers as to how they are regaining trust with those who you can’t afford to ignore in this process - your customers.
Senior Associate, Bristows
Director of Public Affairs, ISBA
General Manager, Downstream Data Privacy, Shell
Head of Marketing & Digital Regulations, British Gas
Generating revenue from content, particularly digital video content, can be a tricky business. While many publishers in the digital world have integrated commerce into their business from the start, many are stuck playing a game of catch-up. Many also question how fastening a dollar sign to their content affects the storytelling process in the long-haul. In a post ad-blocking world, how do publishers prioritize relevance for their readers, viewers and listeners, knowing monetization is a must? Join these industry leaders as they discuss the importance of creating commercial content that benefits the user, and how finding the balance to both inspire and inform is the key to successfully monetizing content.
Managing Partner, Econsultancy
VP of International Strategy and Business Development, Refinery29
Chief Sales Officer, VEVO
Sales Director, Digital, Axel Springer
Publishing Director, Tatler and Vanity Fair, Condé Nast
From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.
Director of Digital & Sky AdSmart, Sky
Digital Brand Marketing Manager, TUI
Senior Digital Brand Marketing Executive, TUI
9:00 - OPENING REMARKS
9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH
Managing Director EMEA, Sharethrough
Head of Emerging Platforms, Mail Online
Global Head of Mobile, Mediacom
Marketing Technology Manager, Heineken UK
Senior Digital Commercial Director, CNNIC
9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX
10:00 - PROGRAMMATIC LIGHTNING TALK
Director of Partnerships, EMEA, The Trade Desk
10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING
10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING
Research and Insights Director, Sharethrough
10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND
Strategic Partner Director, Sharethrough
Digital Director International, Time Inc.
11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?
Chief Product Officer, Sharethrough
11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY
UK Editor, Digiday
Digital Director, OMD UK
Director of Digital Strategy & Partnerships, News UK
VP, Ad Platforms, VICE Media
Brand Engagement Manager (Europe), Levi Strauss & Co.
Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?
Marketing Director, Acxiom & Live Ramp
CEO, DMA Group
Head of Law, Company Data Protection Officer , Reader's Digest
To learn about the future and the new present for search in the UK you are invited to hear from Brian Kealy, Head of International Consumer Marketing for Bing, and Brooke Dibble, freelance artist, set and prop creator and most recently the face of Bing in their new brand campaign that launched on 12th March. Join Brian and Brooke as they discuss and demonstrate how intelligent search can change the way we think about how search can impact our lives.
Head of International Consumer Marketing, Bing
As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.
GM, EMEA, Smartly.io
Director of Digital Performance Marketing, more2
Rich data can tell you what your target audience wants, feels, and does. It can illuminate how your customers interact with your products and services, and provide guidelines for development. But if your narrative isn’t creative and compelling, will customers know you exist or remember you when making buying decisions? And doesn’t creativity drive the need to innovate and find new ways to collect the data that matters? In this chicken-or-egg debate, see who walks out of the pub on top.
BAME (Black and Minority Ethnic) communities have traditionally been underrepresented in the ballot box; Parliament wanted to correct and sought a digital approach. Our solution was the social campaign 'Your Story, Our History' which gave ordinary people from these communities the platform to talk frankly and openly about their past experiences and how legislation has lead to a progressive change in society.
The campaign resonated with audiences because of the authenticity of the participants, these were ordinary members of the public, not celebrities or politicians, who spoke their personal truth. Our goal was not to patronise the target audience by saying things are perfect, but highlight legislative progress by engaging in the democratic process.
Jonathan M. Perelman
Head, Digital, ICM Partners
Senior Outreach and Engagement Campaigns Officer, UK Parliament
We’re seeing acceleration in business decision making by some leading players to match the pace of consumer expectations. In order to win companies need to be more agile than ever before. They must be willing to pivot to match audience behaviour and nimbly navigate an ever changing competitive landscape. Often this means a preference for fast feedback, quick iterations of their products, changing old processes and adapting current thinking to run marketing in new ways.
VP Ads & Business Platform, Facebook
EVP Global Chief Marketing Officer, R/GA
Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice. Buyers can choose to only work with partners that consistently put the value of quality above short term gains. Publishers can choose to employ strict quality standards for tech partners, as opposed to partnering with every technology company merely talking about the incremental value they bring.
In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.
As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites.
CEO, OgilvyOne UK, The Customer Agency
CEO, Digital Content Next
Digital Advertising Operations Director, Financial Times
Today, scale is a given but marketers are starting to focus less on quantity and more on quality of data. The call for quality data is sweeping the fast-changing world of MarTech. In this panel, Lotame is pointing out the elephant in the room. We’re not only shining a light on the issue, but we’ll dissect data quality through a multi-lens view, exploring its different business applications, how it can affect targeting and measurement, and why it needs to be part of every conversation.
CEO & Founder, Lotame
Data & Insight Consultant, The Specialist Works
Programmatic Lead, Unruly
Managing Director, EMEA, Lotame
Director Of Programmatic and Ad Product, Trinity Mirror
12:55 - WTF IS BLOCKCHAIN?
If you want to stay 'buzzword' compliant do you really need to understand blockchain? Isn't blockchain just a byword for cyrpto-currency, is there really any validity in applying it to the world of advertising technology? In a world challenged by the 'trust tax' you will learn that the hype around blockchain is valid. That it will be as important to the world of value exchange as the internet is to information exchange. That understanding blockchain is not as hard as you thought!
SVP, BlockChain Ventures
1:15 - CAN BLOCKCHAIN CLEAN UP THE DIGITAL SUPPLY CHAIN?
Wikipedia defines Blockchain as a continuously growing list of digital records, called blocks, which are linked and secured using encryption.
That definition can be applied to the digital supply chain, which as we all know, is fraught with fraud, especially in programmatic, depending on how you buy digital media. So much so that advertisers are now demanding greater visibility than ever before, a claim which has been reiterated by Marc Pritchard of P&G on numerous platforms.
Recently, Blockchain has entered the mainstream and is being hailed as a silver bullet for all commercial sectors. This technology is rapidly gaining momentum especially in the Financial Services sector, which has been through its own crisis.
Chief Technology Officer, TRUTH Media Agency
Senior Associate, Kemp Little LLP
Partner, Kemp Little LLP
COO and Co-Founder, TRUTH Media Agency
CEO, The TRUTH Agency
Media & Advertising Manager, ISBA
2:00 - IS ATTENTION & ENGAGEMENT THE NEW CRYPTOCURRENCY?
Explore how transformative blockchain will be for the advertising industry through JC’s 6T’s of Blockchain: Trust, Transparency, Trade, Transaction, Transfer, Transfer, and Track.
Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”
Reporter, Wall Street Journal
Managing Director, EMEA, The Trade Desk
Managing Director, Digital, The Telegraph
Every advertiser’s main goal is to communicate at the right time, in the right place and with the right message. But what if you could understand your target audience and their needs even better than they do themselves? Growth marketing specialist DCMN reveals a new innovation for the mobile market: Intention & Behaviour Targeting.
We now have the power to go beyond knowing what a customer will do to actually predicting how they’ll behave in the future. While the best place to start is with business goals, where it leads is changing the way marketing is done. Everything from demographics to average order total, from the lifetime value of a customer to their propensity to buy, from prioritising sales leads to customising campaigns is being forecasted through predictive analytics. How can you use this powerful tool to cope with channel proliferation and changing purchase behaviour? What insights can you capture that will drive marketing creative? How can the data help determine the most impactful messages?
VP EMEA, Tapjoy
Product Marketing lead in EMEA, Adobe
Director, Product Marketing and Demand Strategy, Oath
Managing Director, Europe, Index Exchange
With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.
Director, Privacy & Public Policy, IAB Europe
It is the dawn of a new era when it comes to measuring the effectiveness of advertising spend, with the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.
Digital advertising has been helping businesses and brands grow for many years, yet the industry itself faced major growing pains in 2017. It is time for us to collectively set our ambitions higher — for consumers, advertisers, and content owners alike. In doing so, we’ll help ensure the internet remains the free, open, pluralistic place it is today and help businesses of all sizes grow. Join Google’s Sridhar Ramaswamy as he explores key areas of progress over the past year and outlines our vision and plans for the year ahead, as we work to build an advertising ecosystem that works for everyone.
President, Google EMEA, Google
Senior Vice President, Ads & Commerce, Google
Research conducted by the CMO Council found that an alarming 72% of brand advertisers engaged in programmatic buying are concerned about brand integrity and control. From ad fraud to domain counterfeiting and unclear billing arrangements, the threats facing advertisers can seem overwhelming.
This workshop session will equip brands and agencies with insight into the key quality challenges they will likely encounter in programmatic today and arm them with clear strategies they can implement immediately to overcome them.
If the market is broken, then we need to fix it - and it's going to take a few of us!
The market's investors, brands and publishers alike have become all too familiar with the issues lurking within digital advertising - meaning we spend time tirelessly debating the problems rather than investing energy in bringing about change.
Programmatic Director, The Guardian
Head of Digital, Ebiquity
Director of Commercial Platforms & Operations, Auto Trader UK
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
VP, Partner Services, OpenX
Global CEO, M&C Saatchi Mobile
Global Digital Strategy and Innovation Lead, Vizeum
Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?
Senior Public Affairs Manager, World Federation of Advertisers
Head of EMEA Marketing Lab , eBay
Partner, Sidley Austin
GDPR Marketing Lead Europe, Mondelez International
With consumer behaviour, brand loyalty and evolving technologies forever in flux, the role of today's CMO is to remain prepared for change. With the responsibility to facilitate growth, and remain current in marketing strategies and communication technologies, the CMO must always remain geared up and ready to tackle the many challenges that accompany a constantly changing industry fearlessly and head-on. Leading edge CMOs will share their insights from the front lines.
Global CMO, Hyatt Hotels Corporation
Head of Global Marketing Communications, Pinterest
Chief Marketing Officer , Integral Ad Science
Head of Marketing - Europe and Americas, Bel
Sales directors and marketing chiefs hear ad tech pitches day in and day out. What will get their attention and stop their eyes glazing over at the first slide on the pitch deck? Get the inside track on what the decision-makers really want to know when hearing a sales pitch in this panel, featuring senior executives from Channel 4, Car Throttle, The Guardian, Hearst Magazines and The Pangea Alliance.
Founder, Propeller - PR, Content, Events for media & tech
Founder & CEO, Car Throttle
Head of Partnerships & Digital Innovation, Channel 4
General Manager, The Pangaea Alliance (inc. CNN, Reuters, Fast Company)
Digital Commercial Operations Director, Hearst Magazines
Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?
Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.
Reporter, Wall Street Journal
Paid Growth Enablement, Skyscanner
Digital Senior Manager, Coca-Cola GB
Senior Marketing Director, eBay
Head of Creative Strategy , Snap Inc.
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete. This panel will discuss the current capabilities of search, which campaigns and activations have worked, which haven’t and what we can expect in the future.
Global Technology Editor, Campaign
Head of Global Marketing Communications, Pinterest
Country Sales Director, Google
Vice President for EMEA Bing Ads Sales, Bing
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Founder, Gravity Road
Executive Creative Director, 360i Europe
Creative Strategist, Facebook
Director of Custom Solutions Europe, Twitch
Head of Global Brand Strategy, Tastemade
Sign up to receive the latest announcements, seminars & speakers, special events, and more.