It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
Managing Director, VMLY&R
Marketing Director UK, Ireland, Belgium, Netherlands, Danone
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Jason Robinson OBE
Sports Commentator and Former Rugby Player
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
The death of choice - Increasingly, big tech companies are influencing the important decisions in our lives. Not just what we should buy, but how we should live and what we should think. As our individual worlds continue to be ever more tailored to what they want us to see and do, will we soon be walking a predetermined path from cradle to grave - a sort of self-imposed Matrix? Does it matter? And if it does, what can we do about it?
Executive Creative Director, We Are Social
In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.
Chief Business Officer, Copa90
Chief Marketing Officer, City Football Group
Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.
Head of Esports, Global Business Development , Riot Games
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Director of Custom Solutions Europe, Twitch
Head of Digital Channels, FC Barcelona
Reporter, The Drum
Executive Vice President and Head of International, Refinery29
Senior Director, Business Development, Rakuten Viber
In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
UK Senior Reporter, Digiday
Head of UK Sales, audioBoom
Content Director, Absolute Radio, Bauer
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.
VP, Global Head of Experience Strategy, Essence
CMO, IAB UK
VP, Head of VaynerSmart, VaynerMedia
Business Director, Rabbit & Pork
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