As Artificial Intelligence continues to progress, both the tech capabilities and the human fears are on the rise. While AI is expected to create 15 million new jobs over the next 10 years, experts also anticipate 25 million jobs will be replaced by automation in that time period. Beyond affecting the labor force, AI stands to alter our society through changes in transportation with the likes of automated cars, advancements in the military with drone developments, and a redesign in healthcare with automated diagnostic and treatment capabilities. Dive into this thoughtful debate on the risks and rewards of the technology set to transform our lives, for better or worse.
A decade ago, brands launched into a social media land grab. Those who acted strategically and efficiently reaped the rewards of consumer attention. Now, the next channel for that attention is here! Voice-first A.I. platforms like Amazon Alexa and Google Assistant are taking audio interactive and on-demand, giving brands unprecedented opportunity to connect directly with their customers. It's the next frontier for marketing, opening up personalized communication and direct commerce with audiences at scale.
Executive Editor, Voice, BBC
Head of VaynerSmart, VaynerMedia
Director, Digital Innovation, Baker Huges, GE
Head of Emerging Platforms and Partnerships, LEGO
Cutting edge technology can capture the imagination but some of the most powerful stories are ones where we see people completely transformed by seemingly magical experiences. Join Haiyan Zhang, Innovation Director at Microsoft Research as she talks about her work in inventing new transformative technologies. Emma Lawton will share her story as a champion for Parkinson’s, and Hector Minto, Senior Technical Evangelists, Microsoft will also share impactful stories of inclusion and accessible new tech.
Senior Technology Evangelist, Microsoft
Innovation and Technology Director, Microsoft Research
Devices and Apps Strategist , Parkinson UK
When you give a computer to an engineer or to a graphic designer - their powers increase dramatically. But when you give a computer to a "creative" - a conceptual thinker and problem-solver - she doesn't experience a similar boost in either productivity or output quality. She simply starts to type instead of writing and google instead of going to the library. Why is that? Can we imagine a "hybrid" human+machine creative process that would give us a radical creative boost, helping us get to better "a-ha!" moments faster?
Offering a personal and relevant experience to each consumer and prospect is the top priority on every marketer's mind, but also their biggest challenge. Today's consumers are sophisticated and their behaviors have become increasingly complex to understand and predict. Come and learn how machine learning helps modern marketers create real-time 1:1 personalized experiences for each consumer, while focusing on the overall marketing strategy and letting the AI manage the execution.
Global AI Lead, Selligent Marketing Cloud
Customers are more in control than ever before. Digital has transformed the purchase journey and market saturation is common. Even legislative changes are encouraging customers to shop around. With competition just a scroll, click or voice command away customer retention has never been more important. As a result, brands need to establish new value amongst their audiences in order to drive loyalty. But what is deemed ‘value’ in this environment and how can new technologies help?
Chief Platform Officer, Starling Bank
Transforming your brand requires bold innovation in the science of marketing to deliver market-leading art. AI is becoming mainstream, and what everyone wants to know is does it really work, or is it just another algorithm? IBM would say "yes." They're getting real results with IBM's cognitive bidder Watson, embedded in MediaMath's demand-side platform to extend the results of marketing campaigns. IBM and MediaMath will discuss their pilot campaign and how they're bringing AI to programmatic to make marketing people love.
Managing Director, International, MediaMath
IBM Watson Marketing Channel & Digital Agency Manager, Europe, IBM
Artificial intelligence offers limitless potential for bettering our world, but the pervading rhetoric around AI is all too often sensationalist and fear-mongering.
In this panel, one of the most technologically advanced brands in the world will speak about reframing the narrative of AI as a way of unlocking human potential, and using it as a tool for empowerment rather than subjugation.
FCB Inferno’s Chief Strategy officer Vicki Holgate will speak to Huawei about the thinking and philosophy behind their brand’s products, services and communications to cut through technobabble and market user first technology.
Chief Marketing Officer, Huawei Technologies Consumer Business, Western Europe, Huawei
The AI Academy is an interactive workshop that demystifies the applications of machine learning for the modern marketer, publisher, and creative. In this session, Jim Kelly, machine learning expert, will focus on the complex digital advertising ecosystem and the essentials of artificial intelligence and its applications
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete. This panel will discuss the current capabilities of search, which campaigns and activations have worked, which haven’t and what we can expect in the future.
Global Technology Editor, Campaign
Head of Global Marketing Communications, Pinterest
Country Sales Director, Google
Vice President for EMEA Bing Ads Sales, Bing
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