Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?
Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
Global Digital Partner, Carat
General Manager EMEA - Inventory and Partnerships, The Trade Desk
Chief Communications & Brand Officer, OpenX
We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media, and customer care industries.
Senior Director, Business Development, Rakuten Viber
Chief Experience Officer, Tribal Worldwide
Head of Media Futures, Havas Media Group
London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.
Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Vice President of Commercial Partnerships, UK, NFL UK
Head of Sponsorship, ESI Media
Head of Business Development , Tottenham Hotspur Football Club
Christmas dominates the agenda for many advertisers and creating an impact at this time of year is often critical for both the brand and business. Manning Gottlieb OMD will give look back at what has driven success and helped businesses like John Lewis, Waitrose, Starbucks and Age UK succeed at this pivotal time of year. Sharing their view on the principles that made a difference and form the foundations of their thinking each year.
Chief Business Strategist, Manning Gottlieb OMD
Executive Director, Head of Retail, Manning Gottlieb OMD
Brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment.
Global MD, Neo
Global Programmatic Director, GSK
SVP, Global Buyer Develpment, OpenX
Chief Media Officer, International, DigitasLBi
Digital Marketing Expert, Accenture Interactive
Image and voice search are becoming more and more integrated into our daily lives. From traditional to voice to visual search technologies, it is clear that search behaviour are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behaviour.
Search Director, Mindshare
CEO & Co-Founder, Captify
Brands Editor, UK, Digiday
General Manager, Global Search Ads, Microsoft
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