We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.
Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Vice President of Commercial Partnerships, UK, NFL UK
Head of Sponsorship, ESI Media
Head of Business Development , Tottenham Hotspur Football Club