Since the launch of Lenses 2.5 years ago, Snapchat has grown to become one of the world's largest platforms for AR. Snapchat has aired more than 3,000 AR experiences, resulting in more than 250,000 years of playtime - and 40% of users play with AR experiences each day. In this talk, Peter Sellis, Snap Inc. Director of Product Management, will discuss the distribution of AR on Snapchat, how the power of play drives brand objectives and the democratisation of AR through innovation.
Director of Product Management for Monetization, Snap Inc.
Cutting edge technology can capture the imagination but some of the most powerful stories are ones where we see people completely transformed by seemingly magical experiences. Join Haiyan Zhang, Innovation Director at Microsoft Research as she talks about her work in inventing new transformative technologies. Emma Lawton will share her story as a champion for Parkinson’s, and Hector Minto, Senior Technical Evangelists, Microsoft will also share impactful stories of inclusion and accessible new tech.
Senior Technology Evangelist, Microsoft
Innovation and Technology Director, Microsoft Research
Devices and Apps Strategist , Parkinson UK
At Microsoft, we believe the future of computing is Mixed Reality (MR). HoloLens, our first self-contained mixed reality computer brings holograms to the real world, unlocking new insights and capabilities for marketers. Although we're still early in our journey, we're already seeing profound examples of how mixed reality experiences can transform the way we see the world around us – join us to see the world’s first extreme sports mixed reality app for the Red Bull Air Race.
Product Marketing Director, Mixed Reality, Microsoft
Image and voice search are becoming more and more integrated into our daily lives. From the user-tailored fulfillment capabilities of devices like Amazon’s Alexa and Google Home to discovering billions of ideas made possible by Pinterest’s visual search technologies, it is clear that emerging search tools are quickly rendering the keyboard obsolete. This panel will discuss the current capabilities of search, which campaigns and activations have worked, which haven’t and what we can expect in the future.
Global Technology Editor, Campaign
Head of Global Marketing Communications, Pinterest
Country Sales Director, Google
Vice President for EMEA Bing Ads Sales, Bing
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.
Founder, Gravity Road
Executive Creative Director, 360i Europe
Creative Strategist, Facebook
Director of Custom Solutions Europe, Twitch
Head of Global Brand Strategy, Tastemade
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