Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.
Director, Global Solutions, Xaxis
Managing Director, Now Advertising
Founder, The Future is ND
Executive Creative Director, Huge London
MD of DMA Talent, DMA
Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service
Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?
Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and Co-Founder of influencer marketing platform Influencer, discusses the challenges the industry has faced and why they have, in fact, helped to shape the industry for the better.
Jo Burford, Whalar's Head of Creator Solutions, is joined on stage by three coveted influencers to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.
But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Social & Creative, Media Chain
It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
Managing Director, VMLY&R
Marketing Director UK, Ireland, Belgium, Netherlands, Danone
A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.
Brand Manager, Ballantine's
Chief Strategy Officer, We Are Social
Chief Business Development Officer, Boiler Room
Media Strategy Director, Boiler Room
Research & Insight Director, We Are Social
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Jason Robinson OBE
Sports Commentator and Former Rugby Player
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
The death of choice - Increasingly, big tech companies are influencing the important decisions in our lives. Not just what we should buy, but how we should live and what we should think. As our individual worlds continue to be ever more tailored to what they want us to see and do, will we soon be walking a predetermined path from cradle to grave - a sort of self-imposed Matrix? Does it matter? And if it does, what can we do about it?
Executive Creative Director, We Are Social
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
Global Digital Partner, Carat
General Manager EMEA - Inventory and Partnerships, The Trade Desk
Chief Communications & Brand Officer, OpenX
In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.
Chief Business Officer, Copa90
Chief Marketing Officer, City Football Group
Are AI and Human Intelligence our industry’s new power couple? Join Evangelos Sideras, Managing Director from MiQ and Nigel Gwilliam, Director of Media Affairs to find out. Van will be sharing MiQ research on how brands are dealing with getting the balance between human and artificial intelligence right; and Nigel will talk about the journey the industry has been on to date to combine magic and machines. They'll also be discussing the results from Advertising Week Europe own Turing Test on man-made and machine-made advertising.
Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.
Head of Esports, Global Business Development , Riot Games
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Director of Custom Solutions Europe, Twitch
Head of Digital Channels, FC Barcelona
Reporter, The Drum
Executive Vice President and Head of International, Refinery29
Senior Director, Business Development, Rakuten Viber
In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Planning Director, Facebook
Managing Director, EMEA, Rubicon Project
Business Development Manager, Finimize
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
Customer expectations are getting higher, the need for personalisation combined with digital transformation across the industry is presenting new challenges for both brands and agencies. In this panel, we will ask the question: "How will the new challenges facing brands and agencies evolve, define and transform the Agency Brand relationship?". Adobe brings together an expert panel from both Agency and Brand side to discuss.
Managing Director, Adobe Advertising Cloud EMEA, Adobe
Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.
Christiane De Carvalho
Senior Director, Global Data and Partnerships, Acxiom
Regional Vice-President, EMEA, Samba TV
We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.
Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.
Head of Sales Bing Ads UK, Microsoft
Head of UK Marketing, Bing Ads UK, Microsoft
Chief Executive, Advertising Association
Surface & HoloLens Marketing Manager at Microsoft, Microsoft
Karen Fraser MBE
Director of Credos & AA Head of Strategy, Advertising Association
Meet the brightest emerging British entrepreneurs who are making a fortune by changing the world. Discover all about Lyst, the global fashion search engine, how to gain insight at the point of purchase and how people actually buy and use your products across the world.
Harry de Quetteville
Technology special correspondent, The Telegraph
In the booming age of strategising cross-screen content in the media-driven world of today, business leaders take a state-of-the-union look at the only line that matters – the bottom line. Join an all-star roster of leaders on the front lines of revenue production, media sales and partnership marketing as they share insights, explore risks and fears and debate strategies for achieving success in the ‘always on’ ecosystem of digital users.
VP, Partner Services, OpenX
Head of EMEA, Activision Blizzard Media
Director, Commercial Innovation, The Telegraph
President of Sales and Distribution, VEVO
Is the creative industry doing enough to stop young talent turning the other way? Join our diverse panel of experts at Advertising Week in association with the Creative Industries Federation to discuss
How to stay relevant and provide viable careers to the most entrepreneurial, knowledgable and creative generation yet and to answer the question:
Is the creative industry doing enough to attract a diverse representation of Gen Z talent?
Chief Creative Officer, Brave Bison
Head of Future Talent, Diversity and Inclusion, MediaCom
A panel discussion about what works and what doesn't work when deploying innovation and AI solutions in the retail and customer experience industries. From CRM to bots and consumer platforms to brick and mortar where are the opportunities and where should we be cautious when updating approaches. Featuring a panel of leading senior executives from Fortune 500 companies and innovation leaders in the AI, advertising, media, and customer care industries.
Senior Director, Business Development, Rakuten Viber
Chief Experience Officer, Tribal Worldwide
Head of Media Futures, Havas Media Group
With 5G networks rolling out across 2019 in the UK and 2020 in Europe, the promise of a new generation of connectivity brings technological evolutions destined to change how we live, work, play, and consume content. But what opportunities will 5G bring for advertisers looking to tell their story? What technological trends will both challenge and super-charge the advertising industry’s creativity? RYOT Studio and Verizon Media explore 5G and its impending impact on the future of content and advertising.
Head of RYOT Studio EMEA, Verizon Media
Creative Sector Lead, Digital Catapult
Marketers from Lego, Depop and more join Snapchat’s Hannah St Paul to explore some of the latest trends igniting the retail sector. Hype, immediacy and AR are all on the agenda as we take a look at some of the most exciting innovations in this fast-moving category.
Hannah St Paul
Head of Client Partnerships, Retail, Snap Inc.
Global Social Media Innovation Lead, LEGO
London’s flagship newsbrand, The Evening Standard, explores how with a growing fan base for US sports franchises such as the NFL, the capital continues to be seen as a gateway to wider European audiences – both for the sport itself and associated brands.
Please join us at Advertising Week Europe to hear from the NFL and Tottenham Hotspur Football Club on their 10 year partnership, right before the opening of the highly anticipated Tottenham Hotspur Stadium, which sits at the heart of the tie up.
Vice President of Commercial Partnerships, UK, NFL UK
Head of Sponsorship, ESI Media
Head of Business Development , Tottenham Hotspur Football Club
Christmas dominates the agenda for many advertisers and creating an impact at this time of year is often critical for both the brand and business. Manning Gottlieb OMD will give look back at what has driven success and helped businesses like John Lewis, Waitrose, Starbucks and Age UK succeed at this pivotal time of year. Sharing their view on the principles that made a difference and form the foundations of their thinking each year.
Chief Business Strategist, Manning Gottlieb OMD
Executive Director, Head of Retail, Manning Gottlieb OMD
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
UK Senior Reporter, Digiday
Head of UK Sales, audioBoom
Content Director, Absolute Radio, Bauer
There’s no denying that we live in an increasingly socially conscious media world. The rise of a self-proclaimed ‘woke’ generation clashes with the view that political correctness has ‘gone mad’.
One thing’s certain: brands, publishers and content creators are under pressure to ‘get it right’ in their representation of humankind. However, we’ve seen cases where representation of women have been slammed for advocating ‘poor health’ or for setting a bad example to consumers.
What’s the right thing to do? What does care for the consumer look like when it comes to media representation and what role should we all be playing, if any?
Natalie Campbell of Badass Women’s Hour asks Cosmopolitan editor in chief Farrah Storr, Women's Health editor in chief Claire Sanderson, Mothercare’s Parenting Consultant Liz Day and psychologist Kimberley Wilson the extent of which the power of media affects the consumer? And do we have a responsibility to continue to be brave as editors and content creators, as we represent brands which encapsulate a multitude of life experiences that people may not always agree with, in order to represent different voices?
Editor in Chief, Women’s Health , Hearst
Parenting Consultant, Mothercare
Editor in Chief, Cosmopolitan, Hearst
Psychologist Specialising in Whole Body Mental Health
Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.
VP, Global Head of Experience Strategy, Essence
CMO, IAB UK
VP, Head of VaynerSmart, VaynerMedia
Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers.
Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to launch and beyond.
The Guardian's Head of Audio, Katherine Godfrey will be joined by a panel of advertisers, planners and podcasters to discuss the craft behind audio storytelling, and getting it wrong and right on the journey to the sweet spot.
Head of Audio, The Guardian
Podcaster, Broadcaster and Film Critic, BBC 6 Music
Brand marketers, agency executives and industry consultants take the stage to discuss the changing dynamic of their relationships with brands and marketers, and how the new ideas and innovative thinking they are bringing to the table are helping their clients successfully navigate an increasingly complex digital environment.
Global MD, Neo
Global Programmatic Director, GSK
SVP, Global Buyer Develpment, OpenX
Chief Media Officer, International, DigitasLBi
Digital Marketing Expert, Accenture Interactive
From the merging of creativity, technology and data, to working across borders in multi-disciplined teams, Dimi will share the secrets of the international success of Dept and how to deliver global results with the speed, agility and feel of a local, flexible agency. Hear how an agency can grow from 100 people in 1 market, to 1200 people in 11 markets in just three years. In this engaging interview, Laura Swinton, Editor in Chief at Little Black Book, will ask CEO Dimi Albers how Dept is reinventing the agency model.
Editor in Chief and MD, Little Black Book
Facebook’s Julien Decot and VidMob's Alex Collmer will share the 2019 playbook for creating for growth. You'll learn how to optimize ad design, use creative to find your best customers and apply data to the creative process.
Founder and CEO, VidMob
Director of Marketing Partnerships, EMEA, Facebook
For decades London has been the centre of the UK advertising universe. But are things changing? Has London lost its ability to talk effectively to the rest of the country? Then again, could it ever? With more adlanders now working outside of London than inside, is there power in local? And what does the future of nation-wide advertising look like?
Commercial Director, Media Chain
CEO, BJL Group
Senior Reporter, The Drum
Managing Director, Republic of Media
Image and voice search are becoming more and more integrated into our daily lives. From traditional to voice to visual search technologies, it is clear that search behaviour are expanding and evolving. This panel will discuss the current capabilities of search and the best methods to understand and measure your customer search behaviour.
Search Director, Mindshare
CEO & Co-Founder, Captify
Brands Editor, UK, Digiday
General Manager, Global Search Ads, Microsoft
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