Advertising Week Europe is going single-use plastics free in support of the Trash Isles - a major environmental campaign by LADbible Group empowering millennials to act on the issue of the plastic pollution epidemic in our oceans.
This not-to-be-missed opening headline panel features Sky Ocean Rescue, LADbible and Project 0 explores how the creative industries became the real catalyst for raising awareness resulting in significant positive action from the general public, brands and even government policies.
Head of Responsible Business & Sky Ocean Rescue, Sky Group
Head of Marketing and Design, LAD Bible Group
Producer, Project 0
Ambassador, Activist and Author, Trash Isles
People come to Instagram to connect around their passions and one of the most passionate communities on Instagram is sports enthusiasts. In fact sports is one of the most popular areas of interest on Instagram, with 1 in 3 Instagrammers following a sports account or athlete and even more coming to the platform to connect and share during global sporting events. This highly engaged sports community presents a huge opportunity for brands.
Nicola Mendelsohn will take to Stage 1 in a fireside chat with Nicole Scherzinger - multi platinum artist, actress, dancer, singer, songwriter and television personality. Nicola and Nicole will be discussing Nicole’s career, the impact of technology on the music industry and beyond, as well as sharing their views on celebrating the centenary of some women getting the right to vote.
Singer, Dancer & TV Personality
Fantastic and effective ads can be made on any budget, it all depends on your objectives. Take a closer look with brands and producers at the real value and how to achieve the best bang for your buck as an advertiser.
CEO , Advertising Producers Association
Executive Producer/Partner, Blink Productions
What role do experts play in a world where everyone’s a critic? Hear leading political commentators and cultural critics discuss the enduring power of influencers in an era when people have supposedly ‘had enough of experts’.
Journalist and Author, The Guardian
Restaurant Critic, The Guardian
Journalist and Radio Critic, The Observer
From the flat screen to the laptop, from the tablet to the cellphone, combined with multiple content platforms is the reality of consumers day to day. There is unprecedented choice for consumers blending content and device. How can brands and advertisers hit the target and deliver results for brands along the way? How can they do so profitably and personably?
General Manager, International, Comcast Advanced Advertising
Deputy Head Sales Operations, Channel 4
Join Nick Hugh, The Telegraph’s CEO, as he reveals a new, high-impact global journalism initiative before introducing Margot James MP, the Secretary of State for Digital & Creative Industries, who will discuss her views on the issues and opportunities for the advertising industry with The Sunday Telegraph Editor, Allister Heath.
Editor, The Sunday Telegraph
Margot James MP
Minister for Digital and the Creative Industries
GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will kick off with a presentation by OpenX Chief Administrative Officer and General Counsel Doug McPherson and James Fenelon, an Associate in Bird & Bird's Privacy and Data Protection Group, who will share seven essential steps to GDPR compliance. The Drum’s Rebecca Stewart will then moderate a discussion on the importance of GDPR readiness.
Associate, Privacy & Data Protection Group, Bird & Bird
Chief Administrative Officer & General Counsel, OpenX
What can 85M mobile fans in 11 languages tell us about the future of sports? Quite a lot actually.
The World Cup is the world's largest social event yet as sports finally undergoes its digital disruption, it's hard to navigate all the platforms and places audiences will engage, communicate and celebrate in 2018. While technology is behind this shift, it's also brought new solutions. Alongside fresh insights from MM's 85M global fans, hear real world case studies from brands who are successfully navigating this new world.
Business Director, Publicis Media Sport & Entertainment
Global Head of Football, Minute Media
Caught on the frontline of transformation, the survival skills of today’s leaders have never been so critical to business success. Join Lighthouse founder Kathleen Saxton in an exclusive conversation with Ant Middleton, Chief Instructor of Channel 4’s hit show ‘SAS: Who Dares Wins’. Together they will discuss the mental psychology of what it takes to thrive under extreme pressure and the brutal truth about the skills, character and duty of care essential for brave leadership of teams in highly challenging situations.
Founder, The Lighthouse Company
Chief Instructor & TV Presenter, SAS: Who Dares Wins
Technology has broken barriers and upended norms . . . as consumers spend more and more time immersed in & on screens, the experience matters more than ever. In the content eco-system, the dawn of streaming has permanently altered to content landscape. Consumers/viewers are the big winners, for brands and advertisers there is a rapidly evolving new roadmap emerging. Today’s Royal rumble is a deep dive into the intersection of of digital and experience and how sports, entertainment and lifestyle related content are playing a unique role in bridging the old with the new.
Jonathan M. Perelman
Head, Digital, ICM Partners
CEO, George & Dragon
Global SVP & GM Esports, Minute Media
Chief Marketing Officer, Shortlist Media Ltd
Organisations are currently concentrating on gaining GDPR compliance by 25 May. We need to wait for case law which will clarify the Regulation and we can’t afford to ignore the ePrivacy Regulation, which will probably kick in next year. In this uncertain world we need to take a long term approach, working towards a ‘gold standard’ and becoming ‘data privacy centric’. Gain insight from advertisers as to how they are regaining trust with those who you can’t afford to ignore in this process - your customers.
Senior Associate, Bristows
Director of Public Affairs, ISBA
General Manager, Downstream Data Privacy, Shell
Head of Marketing & Digital Regulations, British Gas
From fighting ad fraud, to tackling the duopoly, and adhering to the General Data Protection Regulation, this year’s 2018 Native Ad Forum hosted by Sharethrough will dive deep into the changing landscape of the digital advertising world.
Director of Digital & Sky AdSmart, Sky
Digital Brand Marketing Manager, TUI
Senior Digital Brand Marketing Executive, TUI
9:00 - OPENING REMARKS
9:05 - HOW TO NAVIGATE THE VIDEO GOLD RUSH
Managing Director EMEA, Sharethrough
Head of Emerging Platforms, Mail Online
Global Head of Mobile, Mediacom
Marketing Technology Manager, Heineken UK
Senior Digital Commercial Director, CNNIC
9:30 - FROM PRECIOUS TO WORKHORSE: WHY NATIVE ADVERTISING IS BREAKING OUT OF ITS BOX
10:00 - PROGRAMMATIC LIGHTNING TALK
Director of Partnerships, EMEA, The Trade Desk
10:10 - THE NEW POSSIBILITIES OF 1-TO-1 MARKETING
10:30 - WHAT MILWARD BROWN STUDIES HAVE TAUGHT US ABOUT SUCCESSFUL ADVERTISING
Research and Insights Director, Sharethrough
10:45 - HOW GDPR AFFECTS HOW PUBLISHERS SELL THEMSELVES TO BRAND
Strategic Partner Director, Sharethrough
Digital Director International, Time Inc.
11:00 - IS ADS.TXT THE SOLUTION THE INDUSTRY HAS BEEN LOOKING FOR?
Chief Product Officer, Sharethrough
11:20 - STRONGER TOGETHER: HOW PUBLISHERS AND BRANDS ARE TEAMING UP TO FIGHT THE DUOPOLY
UK Editor, Digiday
Digital Director, OMD UK
Director of Digital Strategy & Partnerships, News UK
VP, Ad Platforms, VICE Media
Brand Engagement Manager (Europe), Levi Strauss & Co.
Brands around the world are increasingly embracing the data-driven economy. How can marketers successfully navigate this complex challenge in the time of GDPR and transform data into value in ways that meet consumer expectations for privacy and transparency?
Marketing Director, Acxiom & Live Ramp
CEO, DMA Group
Head of Law, Company Data Protection Officer , Reader's Digest
It’s impossible to escape the news, and even harder to escape bad news. For those of us who tell stories online, navigating the news cycle of terror, war and bad politics comes with a steep learning curve. Discover how journalists, agencies and platforms have adapted to an online space that is no longer consistently truthful, reliable or safe, and what they think will be the most useful tools as the world gets even more complicated.
Managing Director, Europe, Playbuzz
CEO, Milltown Partners
Europe News Editor, Quartz
Managing Partner and Head of Partnerships at Mediacom, Mediacom
As marketers double down on plans for the GDPR, publishers are left to interpret broad guidance and scramble to implement what for some are major changes. What obstacles do publishers need to avoid to come out ahead? Trusted relationships and transparency become key as publishers work with vendors to understand consumer consent; and with consumers to ensure satisfaction. Premium publishers could see user loyalty rise, if intrusive messages become standard on all sites.
CEO, OgilvyOne UK, The Customer Agency
CEO, Digital Content Next
Digital Advertising Operations Director, Financial Times
Brands are increasingly fallen victim to mishaps around viewability, ad misplacement and targeting. In fact, up to 25% of ads go through “click-farms”, resulting in almost $16.5bn dollars wasted across the globe. It is estimated that 12.7% of video ads are at risk globally.
In this workshop, our panellists will examine why this is, how to maintain brand integrity and create a premium environment for brands to advertise online.
Founder, Media Native
Global CEO, GroupM Trading
Managing Director, RTL AdConnect
VP Branded Entertainment , FremantleMedia
Ad tech is reaching an inflection point - a departure from the early wild west days of anything goes. As brands and agencies demand more accountability and publishers and app developers seek fewer, more trusted partnerships, industry consolidation is rapidly accelerating. The Wall Street Journal’s Lara O’Reilly moderates a no-holds-barred discussion with some of the industry’s biggest names on topics including fraud, brand reputation, the use of data, and the adtech “tax.”
Reporter, Wall Street Journal
Managing Director, EMEA, The Trade Desk
Managing Director, Digital, The Telegraph
Join Mindshare, Advertising Week Europe and Big Issue for a discussion on how those within media industry can use their expertise and the industry's resources, to have a positive impact on the world around us. Using the power of media for good.
Executive Director, Advertising Week Europe
With the implementation of GDPR, consumers will have greater control over their data in the digital world than ever before. This presents an opportunity for marketers to conduct "consumer-first" marketing, providing consumers with better marketing experiences with a new emphasis on privacy. MediaMath and IAB Europe will present the GDPR IAB Europe Transparency & Consent Framework, a cross-industry effort to help publishers, tech vendors, agencies and advertisers meet the transparency and user choice requirements of the GDPR.
Director, Privacy & Public Policy, IAB Europe
It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.
09:00 - MEDITATION
Start your morning at AWEurope with reflection and focus on your breath.
Founder, The Lighthouse Company
9:15 - GET UP & MOVE
Discover the benefits mindful movement and conscious exercise, and get determined to fit exercise into your schedule. Ultimately, introducing as little as 15 minutes a day, in the long term, can be highly beneficial to your physical and mental health.
International model and creator of ‘The Frampton Method’
9:35 - A TRIP TOO FAR? MASTERING THE BRAIN WITH PSYCHEDELIC DRUGS
With microdosing – small daily hits of LSD to boost mental performance – trending highly in Silicon Valley, there is growing curiosity of their impact. Psyched co-founder Ben McKie joins Dr Robin Carhart-Harris, Research Fellow from Imperial College London, with his ground-breaking insights into the therapeutic use of LSD, MDMA and Psilocybin to boost mental wellbeing. By highlighting pioneering alternatives to the over-prescription of antidepressants for dealing with mental health, this will be a hugely potent high for the Week.
Dr Robin Carhart-Harris
Head of Imperial Psychedelic Research Group, Imperial College London
10:05 - SAY HELLO TO YOUR BRAIN
Enjoy a diverse panel of 'brainiacs', each bringing their unique view and expertise to discuss the science behind the brain: how we can train our brains to be better equipped to deal with tough challenges, why divergent thinkers have a competitive advantage, how we can create welcome environments for different brains to thrive and survive, and is there really a genetic difference between male and female brains?
Walk away from the session with a better understanding of the brain; how the difference in brain variety is important to understanding how to we learn and how to optimise our individual strengths and differences.
In this session you will learn:
Afua Basoah - ‘Business is driven by innovation. Innovation is driven by curiosity. The neurodiverse are lateral, creative thinkers, hence they innately innovate. Their innovation has the potential to impact business bottom-lines.’
Sarah Wood - ‘Diversity is not a nice to have; workplace culture is your strongest competitive advantage’.
Derek Draper - ‘Practical insight into how to really understand yourself, your colleagues, teams and, yes, even consumers – by creating the space to go deeper and delve below the surface.’
Pippa Glucklich - ‘The brain is the most important organ in our body; it allows us to think and feel, store memories and feelings - everything that makes us human. Yet we tend to neglect it and take its health for granted. Learn how to to take care of your brain; to better understand yourself and others to help improve wellbeing, resilience and performance.’
Soraya Shaw - ‘Advances in Neuroscience have shown us that by creating an environment that promotes wellbeing means that you and your people bring all their brains to work resulting in greater creativity, performance, innovative thinking and neurodiversity that celebrates individuality.’
Global Health Strategist & Vice-President, Rabin Martin Agency
Co-founder and CEO, CDP Leadership Consultants
Strategic Consultant, Wellbeing and Careers, NABS
Co-Founder & CEO, Unruly
10:55 - MINDFUL TRANSFORMATION
Hear from a serial CMO on what it takes to build a purpose driven brand and build a career too. Purpose driven brands stand for something bigger and it’s been shown that they outperform the competition in revenue, job creation and stock performance. Discover how uncovering a company’s purpose and putting it to work can help align your organization and help create long term value.
Global CMO, Hyatt Hotels Corporation
Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue
Strategic Business Development Director , Time Inc. UK
EU Director, Revenue Labs, Ebay
Sir John Hegarty
Founder, Bartle Bogle Hegarty
Sales & Marketing Director, Dominos Pizza
Digital Content Director, Marie Claire, InStyle, Look
Taking a business global requires a deep understanding of target markets, the current state of the market and it's trends, as well as, its competitors. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last three years and we will continue to build on it with agency leaders from around the globe.
Battered from every angle these days – is there room for everyone to capitalise on Brand Britain? As a global brand – what are the do’s and don’ts when it comes to channelling a heritage or new brand? Join us and our panelists from some of Britain’s most well loved brands to see where Brand Britain will take us next.
Head of Brand and Marketing Planning, Direct Line Group
Managing Director of Strategy and Client Development, The Telegraph
CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)
Formula 1 Director of Marketing Ellie Norman and Wieden+Kennedy London Executive Creative Director Tony Davidson give the inside story on the development and roll-out of Formula 1's new brand identity, it's first in 23 years.
Executive Creative Director, W+K London
Interbrand leads a panel of top-tier marketers on the challenges and opportunities they face in sustaining growth, sharing bold leadership strategies that connect brands, people, and technology to catalyze positive change.
CEO, Interbrand London
Pilar Díaz González
Global Brand Director, Feminine Care, Essity
What is the view from non-UK based brands and businesses on the value of the UK? Is London truly a tech or creative hub? Hear an honest roundtable on the role of national heritage and the state of the UK brand.
Harry de Quetteville
Comment Editor, The Telegraph
How are publishers pushing content frontiers to meet the expectations of tomorrow’s audiences and advertisers? Some of the biggest and most innovative publishers across news, kids, sports and lifestyle genres reveal their plans to redefine content, the way it’s produced and consumed, and how brands can be part of their story.
VP, Digital Commercial Strategy & Revenue , CNN
In 2017, in an ecosystem estimated to be worth billions, 100 brands brands invested $600M in marketing dollars in eSports for their very first time. Some unlocked value, many more failed. They do say the millennial male is an elusive species - too bad that’s misperception #1 about the esports audience. The world esports and gaming ecosystem is inherently complex, but one thing is clear: brands are eager to connect with these customers. But for many brands, that’s all they know. We're here to help.
Global SVP & GM Esports, Minute Media
The power behind brand building comes to light when consumers’ favourite brands are taken away from them. Be entertained by reactions, and get excited by the possibilities of the genuine connections to be made when brands are effectively constructed.
Programmatic advertising today is a $45B industry, and it’s poised to become the way in which a majority of the $500B global ad sector is traded in the near future. However as a recent CMO Council report found, many CMOs still have trust concerns about the quality and transparency of programmatic advertising. In this session, agency executives will map out the blueprint for building greater trust between advertisers and every other participant in the ecosystem through a shared commitment to quality and transparency.
VP, Partner Services, OpenX
Global CEO, M&C Saatchi Mobile
Global Digital Strategy and Innovation Lead, Vizeum
Dennis presents 'Why the eye doesn’t lie - how advertising will maximise your magazine messaging?'
In a media owner first four automotive publishers got together to address the challenge the market posed to them - why should I advertise when my cars are already featured in the magazine?
Join us for a precis of new research findings and how we addressed this followed by a panel discussion hosted by Nicki Holt with Steve Fowler, Simon Carrington, Chris Daniels and Seema Hope.
Editor-in-chief, Auto Express & Carbuyer, Editorial Director, Dennis Publishing
Research and Insight Director, Dennis Publishing
Group Commercial Director, Bauer
Sales Director, Haymarket Automotive
Publishing Director, Immediate Media
Data fuels the digital marketing ecosystem. Offering better insight, optimisation, activation and accountability. GDPR promises to turn much of this on its head. What role will privacy play in the future of data-driven marketing and what are some of the world’s leading marketers doing to get ready for this change?
Senior Public Affairs Manager, World Federation of Advertisers
Head of EMEA Marketing Lab , eBay
Partner, Sidley Austin
GDPR Marketing Lead Europe, Mondelez International
In a world of constant flux how can we arm ourselves with the tools to thrive? Research states that a positive outlook can transform the reality around you, increasing productivity, creativity, wellbeing and health - even challenging disease. Join four inspiring and accomplished women - experts in the fields of fitness, nutrition, mental health and body positivity, in their exploration of the power of positivity, led by Claire Sanderson, Editor of Women's Health.
Editor, Women's Health
Bestselling cookbook Author and Cofounder, Hemsley + Hemsley
Health & wellbeing influencer & best selling author
Model/ Mental health advocate
Dr Sarah Vohra
Psychiatrist, The Mind Medic
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