‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Viral content is a digital unicorn that’s more of a myth than a method. Generation Z are coming of age. We’re scrambling to understand them. It’s foolish for marketers to think they’re just young millennials, they’re a completely different breed and brands need to act fast if they are going to capture their imagination. Hannah Anderson has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Media, Creative and Brand Strategy, Media Chain
Advertising Week Europe and London College of Communication have once again collaborated on a unique project with undergraduate and postgraduate Advertising students. In this session the students present their work and discuss the partnership.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Coming soon.In 2019, modern communications needs more than creative content and media working together to be effective. It needs to use data to constantly improve itself. In this panel, learn from agency and brand experts on how to leverage data-driven insights to create more valuable advertising and media.
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.
Creative innovators will each have a turn on the carousel during this all-star panel. Listen as these experts share their insights into the creative universe and creative mindset. Each panelist will share secrets of finding creative success, and how to build great campaigns. Listen to personal inspirations, creative admirations, and what they hope is in store for the future of advertising.