‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Viral content is a digital unicorn that’s more of a myth than a method. Generation Z are coming of age. We’re scrambling to understand them. It’s foolish for marketers to think they’re just young millennials, they’re a completely different breed and brands need to act fast if they are going to capture their imagination. Hannah Anderson has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Media, Creative and Brand Strategy, Media Chain
The coveted title of CMO has taken on new meanings for different organizations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organization innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritized?
Advertising Week Europe and London College of Communication have once again collaborated on a unique project with undergraduate and postgraduate Advertising students. In this session the students present their work and discuss the partnership.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
The definition of neuroplasticity is the ability of the brain to form and reorganise synaptic connections, especially in response to learning or experience. The session will discuss how we can embrace this definition of Neuroplasticity to better our understanding. It has been said that by harnessing Neuroplasticity we can improve everything we do and ‘create’ ‘the best brain possible’ – these notions will be explored and discussed throughout the session.
Hear a panel discussion about opportunities in the retail and customer service categories thanks to AI. Featuring a panel of C-level executives from Fortune 500 companies and innovation leaders in the advertising, media, and customer service industries.
With a growing audience, enhanced distribution and a healthy economic forecast, audio has emerged as a medium that didn’t just weather the digital transition, but flourished within it. Discover the latest developments in consumer behaviour around audio, the evolving audio advertising marketplace, and what audio still stands to gain as digital innovation continues to impact media and advertising.
A.I. platforms like Amazon Alexa and Google Assistant are placing voice in the drivers seats. These are voice-first operating systems that are providing brands with the opportunities to engage and communicate directly to their consumers. Join this panel of voice experts as they discuss the current offerings of voice and what the future holds for marketers and personalised communication.