Join us at the iconic Ronnie Scott’s for your breakfast briefing.
Open to Super & Platinum Delegates and By Invitation.
In 2020 Trump is seeking a second term, Brexit is set for 31 January and a trade deal with the EU promised by December.
In the past three years the rules of global politics have been rewritten & the turmoil we are living through shows no signs of abating.
Who better than our panel of BBC journalists & industry figures to help you unpack it all & look at what it means for advertisers & publishers.
CEO, IAB UK
Journalist and presenter, BBC News
Journalist and presenter, BBC News
Why are brands struggling to evaluate the effectiveness of their digital media investments?
What brands are doing this well?
What will the future of media measurement look like and what technology will power this?
Never one to shy away from bold promotion, Burger King UK turned up the heat on the fast food industry in September 2019 when it announced that it would not only stop giving away toys with its kids’ meals, but also melt down plastic meal toys for good (even those of its competitors). The resulting ‘Meltdown’ campaign garnered significant media attention with 8 billion impressions, saved 320 tonnes of plastic going to landfills and – most importantly – prompted similar sustainability efforts amongst the competition.
Join Jones Knowles Ritchie’s Managing Director, Jonny Spindler, and Burger King UK’s Marketing Director, Katie Evans, for a fireside chat about how to lead radical change within an established industry, develop a resonate purpose campaign, and contribute to new, more sustainable solutions long-term.
Managing Director, Jones Knowles Ritchie
The threat DTC brands pose to legacy brands has been one of the hottest topics over the past 12 months. However, whilst dealing with disruption is high on everyone’s agenda, few multinationals are succeeding at becoming more disruptive and seeing off the threat from newcomers because they falsely believe challengers can only be start-ups and can’t see the way forward to being more challenger. They need a roadmap to being more challenger, which is what this session will provide.
Drawing on insights from Overthrow II (co-authored by PHD and eatbigfish), Malcolm Devoy, Chief Strategy Officer at PHD EMEA and a panel of new breed challengers will show how businesses of all sizes and guises can tap into the largely untapped superpower of being a challenger to get ahead of current – and future – competitors.
Humans are complex and mysterious creatures. Why do they act the way they do? Which factors impact their behaviour? For marketers to be able to make the right decisions and uncover the reasons behind consumer behaviour, behavioural science data is vital. Once this input has been collected, the question is: how do we tap into relevant research and steer the consumer into the direction we want them to go?
Oscar Hamming, founder & managing director of The Odd Shop, has always been fascinated by the ‘how’ and ‘why’ behind human behaviour. By creating creative campaigns that start with a bang and then go on to lead a life of their own, he has developed the concept of persuasive creativity. Inspired by and based upon behavioural science and cultivated through creativity, Oscar knows how to translate behavioural data into a call to action. In his talk, he will shed light on how to employ the power of persuasive creativity to reach purpose-driven as well as commercial goals.
Founder and Managing Director, The Odd Shop
This intimate one to one conversation with Champion Racing Driver Billy Monger following his recovery from the accident in which he lost both of his legs, will cover the courage and positive outlook he utilises as he continues to win in the world of racing.
CEO & Founder, The Lighthouse Company
Over the last decade, the UK retail industry has seen the rise of new, innovative brands that aren’t afraid to disrupt the status quo and do things differently. These brands – like eve, Thread and Bloom & Wild – are born online, build direct relationships with their loyal customer bases and put data and personalisation at the heart of what they do. They are Direct to Consumer (DTC) brands.
Traditional media inside the home is declining, consumers can block online ads. To engage consumers at all touchpoints an omnichannel strategy is key. Increasingly brands are including Digital Out of Home in these plans. DOOH reaches people where they are, as they go about their daily lives. It complements other media, delivers audiences, and is contextually relevant. Learn from leaders in the industry how Digital Out of Home can maximize an omnichannel strategy
With media spend accounting for 90 percent of a brand’s advertising budget – a lot of which has inadvertently funded fake news scandals, ad fraud and hate speech – shouldn’t marketers now move to act as conscious consumers, choiceful in how and where they place their media spend? What if they could even spend those dollars in a way that is not just neutral, but actually adds positive impact in the world?
Global Assistant Brand Manager, Unilever
Purpose can serve as a north star, guiding business and inspiring people, but it’s not enough to have an ethos and point of view. Brands have to deliver on a stated purpose—and that starts from the inside, with the employees. Join Harry’s in conversation with a panel of experts to discuss the importance of purpose integration within the culture of the workplace.
We live in a trusted digital economy, where consumers are empowered by the abundant choices and control that they have on mobile. Strange then, that consumers still don't have choice and control over their data or digital advertising experience.
In the wake of high-profile data scandals consumers are cynical and mistrustful towards digital advertising, now aware of the deceit that underpinned digital advertising for decades. Governments are starting to intervene when industries put themselves before the people they profit from. No surprise then that new privacy regulations have made using non-compliant data punishable by law.
The industry is now shifting from ‘data-driven’ to ‘choice-first’.
Join Ogury in this session, as we provide you with a fundamental overview of the shift that’s transforming digital marketing as we know it, how you can respond and the tools you need to adapt and reap business rewards.
According to research from Creative Equals 12% of women plan to leave the creative industry within the next two years. While diversity has rightly risen up the creative and business agenda the uncomfortable truth remains that women, and men, are leaving the industry because of overwhelm. This panel will ask why.
360xec’s new global research project – Future Fit - has consulted CEOs, CMOs and HRDs of many of the world’s largest brands, tech companies and media businesses about the future of work. In this session, 360xec Founder Steve Hyde will explore the impact that business models centred on data will have on the way we will work and the future talent companies will need with two industry leaders.
Chief People Officer, Virgin Media
Brand Communications & Marketing Director, Aviva
Have you ever wondered what AI can actually DO to improve the ROI of your advertising campaigns? Come see for yourself, as Sara Robertson, VP Disruption for Xaxis, showcases how machine learning and bespoke algorithms can deliver better media and business outcomes with a live, interactive audience demonstration. Walk away with an understanding of how AI in marketing works, experience coding first hand with your own data, and see for yourself if you can trick our algorithms.
How have some brands or business individuals developed an emotional connection with a large audience who believe in them and buy from them frequently without questioning the value or authenticity of their products or services? Why nowadays creating a community around your brand is more important than simply having clients? We will explore during this session, the power of brand psychology that has been used by brands such as Apple or Starbucks.
The UN Secretary General has recognised that fear is the “best-selling brand in the world today… It gets ratings. It wins votes. It generates clicks”. With over $600 billion spent on advertising globally every year #TogetherWeCAN make a difference in tackling the spread of hate speech and fake news. Members of the Conscious Advertising Network will share what they learnt from the unusual opportunity to discuss the topic at the UN Human Rights Council, and what advertisers can do to really make this change.
Senior Media Director, GSK Consumer Healthcare
Tracy De Groose
Global Head of Digital Marketing, Accenture Interactive
The new UK Advertising Export Group is a major initiative from the Advertising Association, the IPA and the APA to promote the expertise of the UK advertising industry overseas. It enjoys the support of the Government, through DIT funding and advice. It’s all about telling the world that the UK is open for business. Forget Brexit and build your brand with us. Our first major event is at the Shanghai International Advertising Festival in March 2020. We will tell you about our objectives and what we achieved- and how creative and media agencies and production companies can join the bandwagon.