The Guardian returns as host for the opening leadership breakfast of #AWEurope 2019 at the iconic Ronnie Scott's.
Join Katharine Viner, editor-in-chief of The Guardian, in conversation with Jane Martinson, Professor of Financial Journalism at City University and former Guardian head of media, discussing Brexit, the role of the media and the changing political landscape.
Open to Super + Platinum Delegates & By Invitation
Editor-in-chief, The Guardian
Professor of financial journalism, City University
Join Facebook's VP EMEA Nicola Mendelsohn and famous faces Joe Wicks - The Body Coach, Actress & Britain's Got Talent presenter Amanda Holden and Josie Naughton Co-Founder and CEO of Help Refugees and learn how the panel are challenging best practices and paving new learnings for the ad industry.
Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…
Digital has fundamentally changed the way brands must think about advertising. Changing media consumption habits, a growing numbers of devices and channels available for reaching audiences at scale and the introduction of new technologies, like the forthcoming development of 5G, are making it that much easier for brands to make memorable connections with consumers.
OpenX VP of EMEA, Gavin Stirrat kicks off the Brand Innovation Track at Advertising Week Europe with his take on the current state of digital advertising.
IPG and WPP CEO's back to back in a special Advertising Week Europe super-session. A unique opportunity to hear back to back talks directly from the top as IPG Chairman sits down with Bank of America's Anne Finucane followed by an interview with WPP CEO Mark Read led by with Kathleen Saxton.
9:30 - THE CNN CONVERSATION: THE CHAIRMAN'S DESK
On both sides of the Atlantic, corporate leaders are increasingly stepping up to play an important role in solving some of society’s biggest challenges. Elevating initiatives around the UN Sustainable Development Goals – such as empowerment, diversity and inclusion, and sustainable development – is more important than ever for consumers, marketers, talent and investors. CNN Europe Editor Nina Dos Santos is joined in conversation with champions of empowerment and equality, IPG Chairman & CEO Michael Roth, and Bank of America Vice Chairman and Chair of Bank of America Merrill Lynch Europe, Anne Finucane.
Vice Chairman, Bank of America, Chair, Bank of America Merrill Lynch Europe
Chairman & CEO, Interpublic Group
Nina dos Santos
Europe Editor, CNN
10:15 - THE LIGHTHOUSE INTERVIEW: READ BETWEEN THE LINES
A £300 million restructure, a radically evolved brand identity and a change in strategic direction, potentially blurring the traditional lines – where are WPP heading in the next decade?
Mark Read, the new leader at WPP, the world’s largest advertising and media group, became CEO under a global spotlight in September 2018. Promptly expediting the transformation of this immense ship, he has plans to return the business to growth.
Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, for an in-depth, exclusive fireside chat with Mark, discussing his personal journey, vision for the future and how he will ensure success for the business, their enviable list of clients and the 130,000 people he leads.
CEO & Founder, The Lighthouse Company
AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.
But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
Writer and Broadcaster
Digital Marketing Optimisation – Programme Lead, Ford
Agency Group Director, Mindshare & m/Six , Xaxis UK Ltd
Global Client Lead, BBVA, Mindshare
Vice President Marketing Science, Xaxis EMEA
Director, WPP, AppNexus, a Xandr Company
Viewing of broadcast television has fallen consistently since 2012, the profile of its viewers is getting older whilst there are now more subscriptions to Netflix, Amazon and NOW TV than there are to ‘traditional’ pay-TV services. Social media platforms like YouTube are taking up an increasing amount of young people’s viewing time, whilst platforms like Instagram and Facebook occupy an increasing amount of their downtime. What does this mean for the future of TV and the ads that live on it?
There’s no doubt that broadcast television has its place but what's being done to evolve and leverage technology to have smarter advertising opportunities that transcend the big screen. In this panel led by Dylan Davenport, the participants will discuss the future of TV advertising, how brands should be engaging with it, how it can and should evolve and what creative agencies need to be doing to drive innovation in the space.
Neurodiversity isn’t a new concept but research and best practice in the public domain remains limited. The panel will discuss measures businesses can implement to be better placed to attract neurodiverse talent.
Director, Global Solutions, Xaxis
Managing Director, Now Advertising
Founder, The Future is ND
Executive Creative Director, Huge London
MD of DMA Talent, DMA
Autism consultant - training and liaison lead, NHS Bristol Autism Spectrum Service
We all aspire to grow our companies and ourselves as individuals. Doing this effectively is something we'd all like to know the recipe for. In this talk, we'll explore some of the key ingredients I've seen for building success as a founding member of Deliveroo's marketing team. We start with marketing and business strategy, however – crucially – we move on to look at how applying our own unicorn-horn, our "growth-mindset," to our personal selves can be the most powerful tool we have in creating the space to thrive.
Alice ter Haar
Senior Manager, EU marketing, Deliveroo
How we need to think wider, further and higher than ever before.
Prompted by advances in tech and the rise of digital, the marketing industry is in flux, buffeted by the winds of constant and accelerating change. To keep pace, marketers must change too. Facebook’s Philippa Snare draws upon her career in marketing to share ideas on how marketers can free themselves of old bounds and shape a modern marketing mindset - wider, further, higher - to survive and thrive through change.
EMEA Head of Global Business Marketing, Facebook
The coveted title of CMO has taken on new meanings for different organisations. While some remain focused on effective customer segmentation and demonstrating growth, others shift towards organisation innovation or being the voice of the customer within their organization. How will the role evolve in the next year and what skills will be prioritised?
Managing Director, Global Brand and Insight, Barclays
Consumer Marketing Director, Microsoft
Consulting Principal, Digital Transformation, Ogilvy Consulting
Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust?
Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true value of trust.
We make around 35,000 decisions every single day – from what to watch on TV through to choosing lunchtime sandwich or sushi!
So how can brands be heard through all this mental activity? And which emerging technology opportunities should they be considering to smooth out those pain points within the consumer decision journey? Bringing together our exclusive DX research approach and our highly acclaimed Futures Trends programme, Mindshare reveals how your brand can start to create a future proofed consumer journey.
Head of Insight, Mindshare UK
Trends & Insights Director, Mindshare UK
Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.
SVP, Ads & Commerce, Google
President, EMEA Business and Operations, Google
The promise of programmatic marketing hasn’t changed – better targeting, improved efficiencies, and more relevant and personalised experiences. However, efficiencies haven’t been fully realised. The industry is still a mess, technologies are constantly changing with too many or too few options, and there continues to be an overall fragmented experience for the consumer. Automation will continue to streamline efficiencies, but what does this mean for the future of people in advertising?
Head of Solution Engineering, International, MediaMath
From emerging start-ups to established Fortune 500 companies, the individuals tasked with building memorable brands have easily one of the most scrutinized positions in business today.
Regardless of whether you support a fast growth start up or help lead one of the world’s most respected brands, how marketers innovate to stay ahead and build stronger relationships with consumers in a fragmented digital ecosystem has become one of the biggest challenges companies face today.
Managing Director - Advertising, Accenture
2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.
Chief Revenue Officer, Takumi
Europe Marketing Head of New Ventures, General Mills, General Mills
Head of Influencer Marketing Strategy, MediaCom
Digital Media Manager, Clarins & Clarins Fragrance Group
Join us to celebrate the sixth year WACL and Grazia have joined forces to present the opening Culture and Commerce lunch of Advertising Week Europe. This year we are looking at how work patterns are fundamentally changing, particularly for women and how we can all better thrive at work.
The IPA's figures show change in diversity is glacial. Why do we lose our best female talent just as they're stepping up to leadership roles? And what can we do to change this? We talk about the impact of a lack of flexible working on women's careers, the perception of 'returners' ('you are only as good as your last job'), bias and what we can do to change this. We look at why brands like Diageo care about the make up of their creative teams and why this step-change must fast-track the industry's drive for equality.
Managing Director, VMLY&R
Employment Lawyer, GunnerCooek
Chief Marketing Officer, Diageo
Regional Creative Director EMEA, facebook
Founder & Creative Director, Creative Equals
With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) - what are the key components that make them a success?
TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.
TV Star & Best-Selling Author
Joint Head of Mediacom Beyond Advertising, MediaCom
Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and Co-Founder of influencer marketing platform Influencer, discusses the challenges the industry has faced and why they have, in fact, helped to shape the industry for the better.
At Aardman’s heart sits our purpose of, and craft in, storytelling. As the platforms on which we tell these stories change, and the relationship between audience and director shifts so do the techniques used to tell successful and emotionally rich stories.
This talk will take a candid look at some recent interactive adventures Aardman have been on - such as their award-winning VR projects or their recent console game 11-11: Memories retold – considering how they attempted to use story to evoke emotion, and with them an honest account of what they learnt in the process.
Podcasting is booming like never before and in 2018 one of the podcast hits of the year was Katie Piper's Extraordinary People. After her stint on Strictly Come Dancing, the broadcaster, campaigner and author joins Somethin’ Else MD Steve Ackerman for a session that will get under the bonnet of successful podcasts - something the duo should know a thing or two about after a long stint at no. 1 in the Podcast chart for Katie's podcast.
Voice-first platforms such as Amazon Alexa and Google Assistant present marketers with a powerful new opportunity to engage customers at scale. Yet, in these early days, many brands seem stuck on novelty experiences that users may try once but rarely return. In this conversation, leading marketers will discuss how they are grappling with this challenge, designing to provide value and encourage the sort of sustained engagement that can unlock the potential of these new - and constantly evolving - platforms.
CEO, Vixen Labs
VP, Head of VaynerSmart, VaynerMedia
Executive Director of Digital , Warner Bros. Pictures
In this session we’ll hear from iconic shoe company TOMS and the ethical advertising platform Good-Loop, how it is infinitely possible to improve the lives of millions of people around the world while creating a for-profit sustainable business model.
Jo Burford, Whalar's Head of Creator Solutions, is joined on stage by three coveted influencers to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
Join The Telegraph’s Sport team in conversation with Judy Murray, Maggie Alphonsi, Dina Asher-Smith and Minister for Sport Mims Davies as they discuss the scale of ambition for women’s sport, opportunities for brands and reveal a ground-breaking editorial initiative.
, British Athletics
, Judy Murray Foundation
Minister for Sport, Department for Digital, Culture, Media and Sport
Maggie Alphonsi MBE
Rugby World Cup Winner, England Rugby
Greenpeace is known for headline grabbing direct action to help shine a spotlight on environmental issues. In 2018 a different approach was taken, changing tone with a lovable mascot called Rang-tan, an animated baby orangutan, to bring rainforest destruction to life. This talk unpacks how Greenpeace managed to effect attitudes towards palm oil and encourage corporate and consumer behaviour changes.
A visionary digital prophet and award-winning celebrated creative, a leading AI innovator and a Microsoft AI and machine learning expert. You won't find this line-up anywhere else, so we’re mixing up the traditional panel format giving way to a gameshow-style session featuring leaders armed with buzzers, interrupter cards and million dollar questions. Don't miss what will be an animated and provocative fired-up discussion answering the most significant questions around creativity and AI within the future of advertising
Head of Brand, Microsoft
Digital Prophet, Verizon Media
Global Chief Creative Officer, Wunderman
Live streaming services such as Twitch, Mixer, and live features on platforms such as Instagram and Facebook allow marketers engaging ways to connect with consumers and grow their audience. How can brands leverage communities within these live environments to provide value and sustain engagement at scale? How can communities come together to experience a moment in real time...together, all at once?
Join Adam Harris with key players in the industry who can speak to experiences and best practices for engaging with communities at scale that will best leverage your brand's best assets.
Director of Custom Solutions Europe, Twitch
Christopher "Sacriel" Ball
Streamer and Influencer
Global Head of Digital Marketing, Dentsu Aegis Network
Senior Global Brand Manager, Unilever
In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.
US Editor, Campaign US
Social Mission Manager, Ben & Jerry's UK
Director for Global Marketing and Brand Strategy, Aston Martin
The Digital Revolution began with a series of technological innovations that quickly coalesced into a completely new connected way of living, working and communicating. After decades of progress and trillions of dollars of investment, why are brands still struggling to navigate these evolutions in technology and the corresponding shifts in consumer behavior?
Join R/GA’s Global CEO, Sean Lyons, R/GA Founder & Executive chairman Bob Greenberg, and R/GA’s head of strategy for EMEA, Rob Campbell, as they unpack the briefs that every brand should be tackling to transform their business, customer experience and marketing.
In 2019 the customer is at the center of everything, and delivering on experience is no longer optional. Marketers are learning to effectively leverage AI to better understand their customer needs and behaviours in real time - and transforming how, when and where they engage with consumers.
The now infamous Fyre Festival highlighted just how much can go wrong when organising and promoting a large-scale event. They did get one thing right however, they demonstrated the power influencer marketing has to create something, from absolutely nothing perfectly.
But how has it evolved since its inception, how should brands work with influencers and what technology is available to help marketers power growth in this space?
We live in turbulent times and to weather an ever-changing set of challenges, companies need to future proof themselves to ensure they keep growing. Hear from two experts about how they are helping businesses innovate for long-term success.
Global Chief Strategy Officer , FutureBrand
Our session will cover what the UK really looks like now and how it’s changing, showing first-hand the impact that inauthentic advertising will have on your brand. It will offer the opportunity to learn from brands that are leading the way in diverse advertising and understand how to make your brand relevant to the whole of the UK, and not just the shrinking majority.
Associate Director, Content and Partnerships Lead, MediaCom
"Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
‘Going Viral’. A special kind of social media magic that makes your marketing break all the rules and go further than you could have ever predicted. But all most all content never manages to spark a conversation beyond its own extended networks. Gen Z are coming of age. They’re a completely different breed to millennials and brands need to act fast if they are going to capture their imagination. Hannah has found the formula to making viral content for Generation Z, and she’s going to share her secret recipe with you.
Director of Social & Creative, Media Chain
Take part in a world first* with the advertising industry’s own Turing Test. Man and Machine will be pitted against each other and you the audience can play spot the difference.
Games aside, this session will also outline cutting edge case studies from clients that have all embraced AI to work alongside agencies and deliver award winning creative ideas.
Co-Founder, Gravity Road
Director of Media Affairs, IPA
Founder and CEO, VidMob
Co-Founder and Director, Visual Voice
Today’s breakthrough businesses are scaling fast and building large audiences in the process. From finance to fitness, they specialise in establishing trust and building tribes of highly engaged customers – and they do it rapidly.
Brought to you by Seven Hills, the authors of Mission: How The Best In Business Break Through, this session will explore the new wave of high-velocity businesses using technology to disrupt incumbents and redefine their industries.
Partner, Passion Capital
former British Consul General to San Francisco
SVP of Marketing, Strava
Co-founder, Seven Hills
President, Corporate & Commercial, Elvie
Join us at The AllBright on Rathbone Place as we celebrate and champion the rising stars from our industry. More so than at any time in modern history, business and society are focused on gender equality and ensuring equal pay and opportunity for all. Advertising Week Europe is proud to be on the front lines, fostering change alongside Hearst and The AllBright for our 2019 Opening Gala.
Day two of Advertising Week Europe kicks off with the Leadership Breakfast Series at the iconic Ronnie Scott's.
As part of the UK advertising industry’s first-ever Export Month, the Advertising Association, the IPA and the Department for International Trade will be discussing how UK advertising is selling its services around the world. The event will also see the launch of the UK’s Ad Exports Report, an annual-tracker of the industry’s export performance, produced by the advertising industry.
Founder, Group CEO, adam&eveDDB
Janet Hull OBE
Promote UK Chair and Director of Marketing Strategy, IPA
Worldwide CEO, M&C Saatchi
Sir William Sargent CBE
CEO and Co-founder, Framestore
Karen Fraser MBE
Director of Credos & AA Head of Strategy, Advertising Association
You've got 10 minutes with some of the biggest names in the industry, what will you ask? NABS Speed Mentoring - a different way to learn from the best – offers delegates the chance to meet leading figures from across Adland and ask them burning questions that will help inform, inspire and shape careers. From creative and media agencies to media owners and clients, our mentors have a wealth of experience across the industry and beyond, so don’t miss out on this opportunity to learn from some of adland’s finest!
Chief Commercial Officer, JCDecaux
CEO VCCP Experience Design, VCCP Experience Design
Managing Director-London, MediaCom
Director of Client Partnerships, Sky Media
CEO EMEA IPG Mediabrands, IPG Mediabrands
Managing Director, Primesight
Head of Sales – UK, Spotify
Managing Director, Agencies & Ad Industry relations, Europe Middle East & Africa, Google
Managing Director EMEA, Unruly
Chief Executive, NABS
Strategic Partnerships Director, NABS
It’s a tough world out there for FMCG brands. Sarah Dossett, Marketing Director at Danone UK, Ireland, Belgium, Netherlands, and Amanda Farmer, Managing Director at VMLY&R will discuss the important societal and technology shifts behind the rise and fall of FMCG brands.
Managing Director, VMLY&R
Marketing Director UK, Ireland, Belgium, Netherlands, Danone
Today’s tech giants are more like countries than companies. It’s not just the vast resources at their disposal, but these multinationals also encompass a constitution, a cabinet, a foreign policy, an annual budget and even social policy – with a sphere of influence that can impact the average consumer and the state.
Commercial Director, Kelkoo Group
C-Suite Business Consultant, Lightharted Holdings
Julia Hobsbawm OBE
Founder, Editorial Intelligence
Video is being weaved into all forms of media from social to online web to mobile, offering more diverse environments than ever before. Here, this panel will talk about some of the most effective placements for your video content to help you look beyond just likes and shares. We will explore how to effectively convert your audience to drive revenue through a variety of strategic video practices.
VP EMEA, Tapjoy
Co-Founder & Head of Strategic Partnerships , JW Player
MD Partnerships PMX, Publicis Media
We live in the Age of Distraction - a time when the average human attention span online is now down to just 8 seconds, the lowest it’s ever been.
Brands need all the help they can get to be heard above the din of an increasingly noisy internet.
In an interactive session presented by Realeyes’ CEO and co-founder Mihkel Jäätma, attendees will learn how Emotion AI can help brands inform their content strategy, minimise risk and optimise their ad content.
A look into the lives of the Gen Z: their thoughts, behaviours and passions, IRL and online. What are their motivations, aspirations and struggles? Who influences them? How do they talk about brands? What is important for them in life? We reveal unexpected insights from We Are Social and Boiler Room research.
Brand Manager, Ballantine's
Chief Strategy Officer, We Are Social
Chief Business Development Officer, Boiler Room
Media Strategy Director, Boiler Room
Research & Insight Director, We Are Social
Join former rugby union star Ugo Monye as he interviews Jason Robinson; 3-time rugby World Cup finalist and scorer of the winning try that launched England to victory in the 2003 World Cup in Sydney. But they won’t just be talking rugby: after a challenging upbringing how has Jason managed to use life’s obstacles to forge a positive path to forgiveness, wellbeing, success and happiness?
Jason Robinson OBE
Sports Commentator and Former Rugby Player
Tired of hearing the same sugar-coated advice? These leading ladies will give it to you straight, sharing moments of failure, frustration, and the satisfaction of breaking through. Hear their hard-hitting advice and the things they learned along the way they wish they knew all along.
Managing Director, Verizon Media
Carol Chung Reed
SVP Global Buyer Development, OpenX
Head of Media Planning, EMEA, Essence
Journalist and Commissioning Editor, The Guardian
General Manager, T.1 & The Pangaea Alliance
Chief Transformation Officer , MediaCom
In response to the fantastic reception that our Mental Health Allies scheme has received throughout the industry, we are sharing our mental health journey, showing why it's important, the work we have implemented and what we've learnt along the way.
Co-Founder and Chief Revenue Officer, The Book of Man
Head of Future Talent, Diversity and Inclusion, MediaCom
Senior Facilitator and Project Lead, Mental Health at Work
After years of developing the basics, it seems that programmatic advertising has entered a new golden age. We’ve come a long way from programmatic monetising long-tail display inventory to fast becoming a crucial strategic enabler for the buying and selling of advertising. Today, as we look to emerging formats like Audio, Connected TV, and OOH, programmatic is helping drive innovation, and it's a central and vital part of any digital advertising toolkit. This panel will discuss the next phase of programmatic advertising.
Managing Director, UK & Nordics, Rubicon Project
Head of Programmatic, Europe, Spotify
EVP, Publicis Media Precision, EMEA, Publicis Media
General Manager, Omnicom Media Group UK Programmatic, Omnicom Media Group
New research finds Gen Z harder to win over by brands, media, and the companies recruiting them. This comprehensive study, done by Atlantic Re:think, The Atlantic’s creative marketing group, with Comscore and Harvard College Consulting Group, focuses on three specific areas as yet untapped in prior studies of this influential demographic: revealing Gen Z’s preferences as a user, a consumer, and a decision maker.
Hear the findings and learn how to connect with this young and powerful generation.
Senior Director of Brand Marketing and Insights, The Atlantic
It’s no secret that the world is changing before our eyes. From the way we digest news, watch films, eat and exercise, to the way we work and how our children play. So how can businesses adapt to these rapid changes to remain relevant to their customers whilst remaining true to their brand? Dennis hosts a panel of experts who have put change at the centre of their business model, and come out on top.
Chief Revenue Officer, Dennis
Founder, Right Angles
Consumer Marketing Director, Microsoft
In the UK, 12 men take their own lives each day, and suicide is the biggest killer of men under 45. Statistics link rising men’s mental health issues to an oppressive gender stereotype reinforced through social media. Many young men think that expressing emotions is considered "girls' talk"; they feel that they have to "be a man", and that they can’t express what’s really going on. What if we could use advertising to help men break free from the oppressive stereotypes compounded by social media?
Director of Brand and Innovation , The Mix
Following an appearance on America’s Next Top Model, Winnie Harlow burst onto the modelling scene in 2015 after fashion photographer Nick Knight cast her in a campaign. She has been the star of countless catwalks and cover shoots ever since. She has worked with world-class brands including Nike, Tommy Hilfiger, Dior and Swarovski, cameoed in music videos including Beyonce’s Lemonade and presented at TED. She is also a super passionate Snapchatter, delighting her fans with intimate insights into her work and life.
The death of choice - Increasingly, big tech companies are influencing the important decisions in our lives. Not just what we should buy, but how we should live and what we should think. As our individual worlds continue to be ever more tailored to what they want us to see and do, will we soon be walking a predetermined path from cradle to grave - a sort of self-imposed Matrix? Does it matter? And if it does, what can we do about it?
Executive Creative Director, We Are Social
The way people view content has changed dramatically, especially when it comes to TV and video. Mobile devices, streaming services and on-the-go viewing -- among many other changes -- have opened the door for marketers to reach consumers in new ways with relevant messages and at massive scale.
This session will feature senior leaders from every part of the ecosystem discussing the opportunity that exists with OTT and how the technology stands to enhance both publishers and marketers interaction with consumers.
Global Digital Partner, Carat
General Manager EMEA - Inventory and Partnerships, The Trade Desk
Chief Communications & Brand Officer, OpenX
In this session, Manchester City CMO Nuria Tarré is interviewed by COPA90 Chief Business Officer James Kirkham, in an exclusive reveal of Manchester City Football Clubs release of their research into women’s football around the world. The session will highlight the clubs’ ambitions inspire a new movement, empower and embolden the trailblazers and support the women’s game in years to come.
Chief Business Officer, Copa90
Chief Marketing Officer, City Football Group
Both education and industry know there is a problem with diversity and inclusivity. It's still the same sorts of faces that rise to the top in industry and shine in education. While both businesses and colleges can point to examples of people from diverse backgrounds in their staff/student bodies, they are more exception than rule. This session brings representatives of industry and academia together with students to discuss ways of working in partnership to create a truly diverse industry.
Dr. Paul Caplan
Course Leader MA in Advertising, London College of Communication
Head of New Business, Prettybird
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Student, London College of Communication
Are AI and Human Intelligence our industry’s new power couple? Join Evangelos Sideras, Managing Director from MiQ and Nigel Gwilliam, Director of Media Affairs to find out. Van will be sharing MiQ research on how brands are dealing with getting the balance between human and artificial intelligence right; and Nigel will talk about the journey the industry has been on to date to combine magic and machines. They'll also be discussing the results from Advertising Week Europe own Turing Test on man-made and machine-made advertising.
There are approximately 1.2 billion people learning a new language, and the majority are doing so in pursuit of a better life. As part of our mission to make education free for everyone, we studied millions of people spanning every country on the planet... until we made a shocking research discovery that led us on a journey around the world, throughout the Middle East and inside one of the world's largest refugee camps - forever changing the way we think about our work.
How do you build a brand when no-one is searching for you? It takes creative prescience to see the ever-thinner slices of opportunistic white space that exist in the global market today, as a small group of dominant digital platforms infiltrate business from every imaginable angle. But innovators aren’t willing to give up the fight for power, and the pool of entrepreneurs working to build disruptive, direct-to-consumer (DTC) brands continues to grow.
Co-Founder and Managing Director, Smith & Sinclair
We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough.
But what are the key factors that make up a quality media buy and the benefits?
Find out in The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how it drives greater effectiveness for advertisers as a result.
MD, GroupM Digital , GroupM
Director of Media, ISBA
Commercial Director, Guardian News & Media
Journey Activation Digital Partner, Wavemaker
Head of Media & Campaign Planning, Tesco
What does manliness, masculinity and machismo mean in 2019? How has marketing to men and the portrayal of men in today’s society changed and is there still more to do to shift the dialogue beyond dusty stereotypes? Join CALM (Campaign Against Living Miserably) in conversation with a panel of experts to discuss changing male perspectives.
Head of Marketing, Dave TV / UKTV
Managing Director, New Macho
Editor, CEO, The Book of Man
Vice President , Harry's
CEO, Campaign Against Living Miserably (CALM)
Women across the industry come together on this panel to talk roses and thorns of their careers, their greatest triumphs and failures, and get the audience fired up and inspired to walk out knowing what it feels like to be bad-ass leader in this business.
CEO, Digital Cinema Media
Lifestyle Editorial Director, Bauer Media
Rugby Player, Harlequin Ladies Football Club
TV and Radio Presenter
Trends Editor, Campaign
Managing Director, Saatchi & Saatchi London
Join Naz Aletaha - Head of Esports Global Business Development at Riot Games - as she shares insights from her experience in building premiere esports partnerships for the world’s most viewed esport. Riot Games is the owner and operator of League of Legends, whose 2018 World Championship saw 99.6M unique viewers tune in to the final match. Having recently announced partnerships with Mastercard & Dell Alienware, Naz will speak about the growing esports industry and what it takes to create successful brand partnerships.
Head of Esports, Global Business Development , Riot Games
While consumers spend more time in-app, are advertisers following them? Does in-app advertising herald the future for reaching and engaging with audiences or are concerns around quality, fraud and how to approach this new environment deterring investment? This session, chaired by PubMatic, brings together sellers and buyers to discuss the challenges and opportunities around in-app and what needs to be done to ensure it can deliver on its potential.
Vice President, UK, PubMatic
Head of EMEA, Activision Blizzard Media
Head of Platforms & Innovation , News UK
Head of Programmatic Solutions , Guardian News & Media
Delivering one of a kind experiences puts brands front and center in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of the everyday – and notably, part of the special moments that capture the senses and remain in memories.
Director of Custom Solutions Europe, Twitch
Head of Digital Channels, FC Barcelona
Reporter, The Drum
Executive Vice President and Head of International, Refinery29
Senior Director, Business Development, Rakuten Viber
Imagine the possibilities If an accurate representation of ALL people is included at the beginning of any project or idea, how different would this world look? It’s time to turn the diversity and inclusion conversation from an internal discussion to now include our advertising. Listen in as a panel of distinguished experts addresses the challenges and opportunities currently at our doorstep.
Head of UK Marketing, Bing Ads UK, Microsoft
As the importance of voice moves rapidly up the marketing agenda, brands are working quickly to find their voice. How do they sound and how do they ensure that in a voice-controlled future they aren’t mute? But with such a focus on consistency of brand sound, what is the un-tapped opportunity for brands to tailor their voice to speak to different audiences? Neuroscientist Dr Sophie Scott and impressionist Duncan Wisbey join the IAB on stage for an interactive exploration of how brands can flex their voice.
In-app holds huge potential for companies to evolve and reach new, engaged audiences - but are all the possibilities yet to be fully realised? How can companies safely navigate this rapidly growing industry? This session takes a forward thinking approach on how to equip advertisers for the key developments on the horizon: expansion, brand safety and in-app potential.
Country Manager, UK, Ireland and the Nordics, Gameloft
We think it's time someone reclaimed positivity back towards agencies.
That’s why our talk is all about impact – the impact that agencies have on their clients’ businesses, their own people, and the wider industry. Showcasing examples of Wavemaker's work with brands including Purple Bricks (who disrupted the real estate market) and Nationwide (taking a stand against hate speech) we'll explore how impact takes various forms, and consider how agencies can deliver this at each stage of the purchase journey.
Chief Operating Officer, Wavemaker
Chief Marketing Officer, Purple Bricks
Director of Advertising & Media, Nationwide
Hear an entertaining and visual account of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a brief history of Lara Croft: Tomb Raider and computer games past, present and future.
Ian Livingstone CBE
Co-founder Games Workshop/Fighting Fantasy. 'Patient Zero for epidemic of UK geek culture'
"While 58% of B2C marketers want to reduce the number of vendors they use, less than one-fifth believe they can get everything they need from a single vendor." - Forrester.
Ad Tech and Mar Tech are converging to put quality customer experiences at the centre. This shift in the industry's mindset, focusing on quality over scale, seeks to satisfy modern consumer's demand for engaging and relevant experiences. Find out how the right technologies will help companies deliver just that.
In this special CraftWorks panel for Advertising Week Europe, David Reviews editor Jason Stone will be joined by directors Benjamin Green and Molly Manners. The pair - who have experience of directing television comedy as well as TV commercials - will discuss the contrasting demands of the two spheres and consider the benefits of switching between them.
Many advertisers are keen to engage production companies direct but how do they choose the right one, how do they manage the process and what can we learn from the experiences of advertisers already working in this way?
Partner, Tomboy Films
Executive Producer, CANADA London
Global Executive Producer, Rankin
CEO , Advertising Producers Association
"The Millennial Disruption" explores the impact of the internet and modern technologies on the millennials' consumer behaviour and why so many legacy brands are struggling in the digital era. It features interviews with industry leaders from
The Economist, Marie Claire, Bentley, Jaguar Land Rover, Steinway & Sons and Gary Vaynerchuk.
Join the film's creator as she dissects the 9 major factors that impact the millennial generation’s social and economic behaviour: 1) Abundance of Choice 2) Attitude Towards Health & Wellness 3) Closing the Gender Gap 4) Diversity and Immigration 5) Entertainment (how they consume media) 6) Influence of Peers VS. Seniors 7) The Financial Climate 8) The Speed of Change 9) The Why.
Producer & Director; Founder & Managing Director, Smart Cookie Media
Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?
Exclusively launched at AW Europe, Gamebyte are launching their research, a first-hand account of how brands can connect with gamers, written by those who lead their communities.
Rankin and Benny Higgins, two global titans, talk creativity, leadership and how they navigate the fast-changing marketing landscape in pursuit of growth with Suki Thompson.
Rankin: Award-winning international photographer, publisher (Hunger, Dazed) film director and founder of The Full Service agency.
Benny Higgins: Head of The Scottish National Investment Bank, chairman of Buccleuch and previous CEO Tesco Bank.
Suki Thompson: Executive Director Xeim, Centaur Media, Co-Founder and Chair Oystercatchers.
Founder, Rankin Group
Strategic Adviser, The Scottish National Investment Bank
Growing ever more important than the climb to the top of an organization is remaining strong and agile at the peak. Learn from c-suite leaders about their key decisions around business transformation - and how they knew (or didn't quite know) what they were doing along the way.
Planning Director, Facebook
Managing Director, EMEA, Rubicon Project
Business Development Manager, Finimize
The video advertising industry is in its early stages of maturity. In order for media companies to truly capitalise on their content, the infrastructure and strategy around programmatic advertising need to modernize and adapt to support video's unique needs. Join a panel of voices from leading marketing, media, and technology companies to discuss both the opportunity and hurdles that face this burgeoning segment.
UK Senior Reporter, Digiday
Co-Founder & Head of Strategic Partnerships , JW Player
With new ownership, F1 has reinvented itself as the most technologically advanced, global sports & entertainment platform there is. Before the take-over by Liberty Media, F1 was perceived as champagne fuelled, unattainable lifestyle.
This session will explore the rapid evolution of F1 with perspectives from F1, an F1 team as well as a leading sponsor. What’s the vision for the future and what role can it play for brands and partners?
Hans Erik Tuijt
Director of Global Sponsorships, Heineken
Head of Marketing, Red Bull Racing
Director of Corporate Strategy and Business Development, Formula 1®
When you connect quality datasets, great things happen. You can find killer insights, tell better stories, make better plans, and generate more revenue.
But that's not always an easy thing to do. In the age of Big Data, we all want quality but it's quantity we have to deal with. And that leads to the Great Data Disconnect. Come along to hear how brands have connected their vast data sources to tell better stories, make better plans and generate more revenue.
Client Strategist , MiQ
Global Analytics Product Manager, MiQ
The advertising and media industries are keenly aware of their limited diversity - and how this inhibits their ability to build relationships with their audiences. Join HuffPost’s Global Editor-in-Chief Lydia Polgreen and London Mayor Sadiq Khan for a conversation around diversity in our industry, our capital city, and how our current political climate impacts both.
Brands and music collaboration is a multi-million pound business, we invite industry experts to share their approach, advice, experience and best practices. We look at how the landscape has evolved, how you develop content to drive mass appeal, maintain authenticity and ultimately connect to your audience.
Finn Russell Cobb
Head of Creative Development & Partnerships, Paradise London
Artist Manager & Partner, Various Artists Management
Creative Director, Paradise London
SVP, Strategic Marketing & Partnerships, Universal Music Group
Brand & Marketing Director, Vision Nine
Despite the complexity of the digital supply chain, automation continues to influence process of buying and selling. As this process evolves, quality data, brand safety and delivering on the user experience are essential to keep top of mind. What does this look like in a year’s time? And how can businesses small and large benefit and optimize growth through automation?
Managing Partner Digital Services , GroupM
Chief Revenue Officer, Advertising Week
Taking a business global requires a deep understanding of target markets, the current state of the market and its trends, as well as, its competitors and its disrupters. It is a complex and dynamic process, where business leaders will need to understand and determine the risks and the undertaking.
This has been a topic of conversation at AWEurope for the last four years and we will continue to build on it with agency leaders from around the globe.
Chairman, Davis & Gilbert LLP
Partner, SI Partners
Managing Director of BLINK and Strategic Partnerships, MediaCom
Did you know that 1 in 6 people of working age suffer with a mental health issue? It’s time to get it all out in the open. Let us educate, inspire, inform and entertain you with a candid conversation around mental health, how to deal with it in the long term, how to handle it in the workplace, and how, no matter what, you can still take on the world.
Speaker, Writer, Consultant
Partnerships Executive | Chair of 4Mind, Channel 4
Founder & Former CEO, CALM
Chief Executive, The Marketing Society
It’s time to bring some humanity back into this industry. In recent years the topic of gender and race has been on the tip of everyone’s tongues, but what does it mean to be truly inclusive? There are so many “isms” which have been left out of the conversation. Join us fellow humans for a panel discussion that unpacks the true meaning of intersectionality. Whether you are gay, straight, rich, poor, disabled, BAME, male, female, or other, the time is now to celebrate our differences and pledge for true inclusivity.
When Sir Martin Sorrell resigned from the world’s largest advertising and marketing company he was asked where he was headed next, he didn’t miss a beat when replying – “Back to the future”.
Across Sir Martin’s 33-year reign at the world’s most powerful network he saw the business grow from a £1 million ‘shell’ company to a £15 billion revenue business. In a matter of months we have seen S4 Capital, powered by the ‘Faster, Better, Cheaper’ approach, acquire MediaMonks and MightyHive. The differentiating factor? Could it be the significance of moving in a different direction to the other holding companies?
Join Kathleen Saxton, founder & CEO of The Lighthouse Company and practising psychotherapist, in an exclusive conversation with Sir Martin Sorrell to deliberate his next chapter, discussing the digital revolution, differentiating directions and no doubt DeLoreans.
Sir Martin Sorrell
Executive Chairman, S4 Capital
CEO & Founder, The Lighthouse Company
Following a recent art project with The Stylist Group, artist and consumer behavioural expert, Paula Zuccotti, will be doing an informal talk on the secrets behind the modern woman; how she lives, what she loves and what her biggest influences are. Join us for a drink and enjoy the exhibition of her work. Come, network and meet your fellow Delegates from all over the world at this special cocktail reception.
Join us for Wednesday’s leadership breakfast at Ronnie Scott's for a thought provoking conversation with industry insiders. Mobile games are upending the entertainment paradigm by introducing new audiences to the scene and creating immersive experiences that are primed for advertisers. Are you prepared to keep up?
Open to Super + Platinum Delegates & By Invitation
Head of EMEA, Activision Blizzard Media
Global Client Managing Director, Spark Foundry
Vice President of Marketing, European Theatrical, Warner Bros Pictures International
Meredith Worrilow Barrett
Global Head of Partner Research, Activision Blizzard Media
Caroline Rush CBE, CEO, British Fashion Council, Roland Mouret, Designer and Leomie Anderson, Model/Activist/Entrepreneur will discuss the role of fashion in society, how it has the power to engage broad audiences and taps into the cultural zeitgeist creating relevant, engaging and powerful conversations with consumers.
Fashion Designer , Roland Mouret
Model, Fashion Designer, activist and Entrepreneur , LAPP
Chief Executive Officer , British Fashion Council
Customer expectations are getting higher, the need for personalisation combined with digital transformation across the industry is presenting new challenges for both brands and agencies. In this panel, we will ask the question: "How will the new challenges facing brands and agencies evolve, define and transform the Agency Brand relationship?". Adobe brings together an expert panel from both Agency and Brand side to discuss.
Managing Director, Adobe Advertising Cloud EMEA, Adobe
Data-driven marketing allows brands to deliver what consumers want -- advertising that’s helpful, relevant and responsible. New research from Boston Consulting Group (BCG), commissioned by Google, and conducted over the course of more than a year, found that these best-in-class digital marketers benefit from 1.4 times greater cost benefits and up to 2.5 times revenue impact. Yet just 2% of EMEA marketers are best-in-class at data-driven marketing. Why is so much value being left on the table? Join BCG as they share the specific practices
that leading marketers follow to achieve these compelling growth results.
Digital Commerce Lead, EMEA, GSK
Tristram Hunt, the Director of the V&A sits down for a fireside chat discussing a range of passion points, from exploring the role of British museums and art in the age of fake news, to technological disruption. In this session he will also explore how the V&A is changing, as well as spotlighting the creative economy.
The number of gamers has surpassed 2 billion globally. Games are the third most popular mobile app category among consumers, but advertising spend in the space has been slow to follow. In this insightful session, we’ll uncover fresh Newzoo research about the purchasing power of mobile gamers and the implications for brands.
Global Head of Market Research, Activision Blizzard Media
How do you win in the new game of retail? It’s about relevance, personalisation, expanding your CRM and loyalty. You must communicate to your consumers based on their interests - focusing on key vertical areas, but everything is changing day to day. What isn’t changing is the concept of having to enhance the user experience in order to drive tangible business results. The onus is on marketers and retailers to be innovators and maintain loyalty in order to stand out. This panel speaks to the role of data and analytics in keeping up with changes in spend and the new and upcoming age of retail.
Global Commercial Director, Zenith Media
Commercial Director, Kelkoo Group
Customer Experience Lead, Wunderman
Sales Director, Microsoft Advertising
The way we watch T.V. has changed. Cord-cutting streaming solutions are transforming the industry, media consumption is changing and solutions are required to adapt and evolve like never before. Additionally, traditional broadcasters are evolving and offering viewers standalone streaming apps for on-demand viewing on a variety of platforms. Programmatic ad buying is at the heart of the shift in digital advertising.
Christiane De Carvalho
Senior Director, Global Data and Partnerships, Acxiom
Regional Vice-President, EMEA, Samba TV
The ability to communicate to consumers during their movements throughout the day is impacting purchasing behaviors in real time. More and more marketing spend is being allocated to these capabilities, allowing brands to establish a continuing dialogue with their target audiences. Where is the line in the sand? When does this opportunity become too personal? What are the implications of GDPR? This panel will explore location data, best practices, and the feedback from consumers and brands alike.
Founder & CEO, Hivestack
Director Global Data Product Management, Pitney Bowes
CEO, DPAA -- Digital Out of Home Everything
Managing Director, Europe, Accuweather
Vice President, Business Development, Broadsign
Intelligent Data: A world-first for London’s West End. Hear how PwC is unlocking the power of spend, travel and telecoms data to drive personalised marketing strategies (that are GDPR compliant!) and deliver £100m of revenue growth for the 600 members of London's New West End Company (centred around Bond St, Oxford St and Regent St).
Natasha Murray, director of client partnerships at The Guardian, will be joined by representatives across the media industry to debate what advertisers want from media partners today, how media owners can add real value to advertisers' marketing plans and what a modern, mutually beneficial collaboration looks like.
Director of Client Strategy, Sky
Managing Director, Global Brand and Insight, Barclays
Chief Strategy Officer, PHD
Head of client partnerships, The Guardian
We all know we pay more attention and are invested when our brain is engaged emotionally. This CNN hosted session will hear from a cognitive neuroscientist about how the brain reacts to emotionally resonating content and how storytellers and brands can come together to stand out and connect with audiences.
In the face of Brexit, our industry in the UK must now adapt, to ensure this critical supply of talent is in no way restricted, and our focus on homegrown diverse talent from the UK will become even more important.
Hear from our esteemed panel who will highlight existing programmes and discuss the ambitions and the essential role our whole industry must take to invest in a more diverse domestic workforce.