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The Shout the Outcome Gameshow

In this session...

In this gameshow style panel discussion, we'll cover the effectiveness of digital media investment, highlighting the brands that we think are doing this well. We'll also look into the future of media measurement and how technology will impact it.

What You'll Learn from This Session...

  1. Why are brands struggling to evaluate the effectiveness of their digital media investments?
  2. Which brands are doing this well?
  3. What will the future of media measurement look like and what technology will power this?

Presented with


Speakers

Rick Edwards Writer and Broadcaster
Rebecca Lister Head of Client Development Xaxis UK
Paul Martin Vice President Marketing Science Xaxis EMEA

Event Details

Event Type Seminar

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