In this session...
AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.
But let’s not forget the human power working away in the background.
An interactive quiz will set the scene in this session, where attendees will be asked to decide whether humans or technology are responsible for certain outcomes.
Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns. The panel will also unlock the mystery behind AI algorithms.
The panel will wrap up with a look into the future of AI, exploring how the industry needs to bridge the gap between unknown machine learning recommendations to Explainable AI (XAI).
What You'll Learn from This Session...
- A practical example of how AI is working in real time
- A view into some of the latest AI campaigns across Europe
- An insight into the relationship between humans and the machines behind AI
- A view into the future of AI, including a deep dive into XAI