Tech Stars
In this session...
AI is alive and kicking. The impact of AI is already visible across Europe, with technology innovations influencing leading brand campaigns, and positively affecting the returns of digital advertising initiatives. We'll show you the proof.
But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
But let’s not forget the human power working away in the background. Our expert panel will then go on to discuss how tech capabilities and human expertise make the perfect team, showcasing some of Europe's latest AI campaigns.
An interactive quiz will set the scene in this session, where attendees will be asked to decide whether humans or technology are responsible for certain outcomes.
The panel will wrap up with a look into the future of AI.
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What You'll Learn from This Session...
- A view into some of the latest AI campaigns across Europe
- An insight into the relationship between humans and the machines behind AI
- A view into the future of AI
Presented with
Speakers
Rick Edwards
Writer and Broadcaster
John Pickles
Digital Marketing Optimisation – Programme Lead
Ford
Natasa Tintor
Agency Group Director, Mindshare & m/Six
Xaxis UK Ltd
Ruth Zohrer
Global Client Lead, BBVA
Mindshare
Paul Martin
Vice President Marketing Science
Xaxis EMEA
Mike Campbell
Director, WPP
AppNexus, a Xandr Company
Event Details
Event Type Seminar
Discover Tech Stars
Track Artificial Intelligence
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AdTech
Brand Innovation
Collaboration Models
Content
Creativity & Design
Future of Media
Future of Retail
Influencer
Leadership
MarTech
Media, Sports & Entertainment
People-Based Marketing
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