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What Women Want: How Smart Brands Are Responding

Thursday, 21 March at 9:00 AM

Workshop Stage 7    View Map

In this session...

The What Women Want initiative @www.whatwomenwant.uk.com recently hosted an exhibition of trail-blazing, brand campaigns that engaged women over the past 100 years. It showcased best-practice cases and debriefed new research on what good looks like in marketing to women today. We distil the best learning from the initiative here and invite you to hear from leaders at the vanguard of a new era in progressive gender portrayal, on how rethinking products, experiences and communications is delivering greater shareholder returns.

Join us to explore how some brands successfully build women’s self-esteem, whilst others detract. Hear what infrastructure, cultural and framework changes the smart organisations are making to respond to consumer expectations and deliver on what women want across categories. Learn what other industry stakeholders are doing to play their part in supporting this drive. View Less

What You'll Learn from This Session...

  1. Understand what Diageo's progressive gender portrayal framework achieves for them
  2. Hear the story behind Gillette's new brand campaign
  3. Learn how Mattel charted the reinvention of Barbie to inspire the limitless potential in every girl
  4. Join us to explore how some brands successfully build women’s self-esteem, whilst others detract.
  5. Hear what infrastructure, cultural and framework changes the smart organisations are making to respond to consumer expectations and deliver on what women want across categories.
  6. Learn what other industry stakeholders are doing to play their part in supporting this drive.

Speakers

Bart Michels UK Country Manager Kantar
Kate Dale Strategic Lead: Brand and Digital Sports England
Caitlin Ryan Regional Creative Director EMEA facebook
Isabel Ferrer EMEA Marketing Director – Barbie Mattel
Aideen Clarke Brand Partnership Manager mumsnet
Amy Cashman UK MD Kantar TNS
Kate Waters Director of client strategy and planning ITV
Megan Van Someren Founder and Global Head of Canteen Consulting JWT
Malcolm D'Sa Marketing and Brand Development Director Diageo
Joe Mongognia Executive Creative Director Gillette Grey NY
Jessica Parr Senior Consultant – Cultural Strategy Kantar
Hannah Robbins Consultant - Cultural Strategy Kantar

Event Details

Event Type Workshop

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