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How To Get An ROI From Influencer Marketing

Tuesday, 20 March at 4:15 PM

IPA Stage    View Map

In this session...

It’s a topic on everyone’s lips and one with a lot of confusion and uncertainty. Hear how brands that have worked with Whalar, ranging from Deliveroo to Facebook and Dior to Nespresso, have fully leveraged and measured influencer marketing in their business with dramatic results.

What You'll Learn from This Session...

  1. Influencer marketing provides a new operating model for producing high quality creative work and accessing engaged audiences; done globally, in a fraction of the time it has traditionally taken and for a fraction of the cost.
  2. An integrated strategy is key, leveraging influencer collaborations across the full marketing strategy, even offline.
  3. Marketing with a personalisation at scale approach is now possible.

Speakers

Emma Harman Global Commercial Director Whalar

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Culture 

Similar Interests  Storytelling   Content   Entertainment 

Track  Brand Innovation 

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