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Pushing Beyond the Three Second Rule

Wednesday, 21 March at 4:15 PM

The Guardian Stage    View Map

In this session...

Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message. But good social content doesn't have to be short. Here, this panel examines the potential for creating effective longer-form content for social.

Social platforms have repeatedly been telling advertisers to focus on faster message delivery. The fear of losing viewers after the first three seconds has led to a deluge of poor quality video, clubbing the viewer over the head with a brand message.

Don't let the platforms push you around. Good social content doesn't have to be short. Using narrative arcs that hook and intrigue audiences will keep them watching, giving them the opportunity to spend more time with your brand. Here, we examine the potential for creating effective longer-form content for social. View Less

Speakers

Harvey Cossell head of strategy We Are Social
Florian Alt vice president, global brand communications adidas Football
Alistair Campbell executive creative director We Are Social
Emily Forbes Co-Founder Seenit
Jane Kinnaird Creative Strategist Facebook

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Content   Mobile   Video 

Track  Video & Content 

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