In this session...
The new UK Advertising Export Group launches this month. Created by the Advertising Association, the IPA and the APA, and with leading agencies and production companies as members, it has the backing of the Government, through the Department for International Trade.
Stephen Woodford, Chief Executive of the Advertising Association, Aisling Conlon, UKAEG Marketing Manager and Steve Davies, Chief Executive of the Advertising Producers Association will tell us how the UKAEG will market British advertising to the world.
What You'll Learn from This Session...
- UK advertising is world renowned
- The IPA and APA have a track record of helping their members expand internationally
- Trade associations bringing competitors together to expand their horizons is key
- UK production has a track record of international success