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Sorry. I didn’t mean to damage the brand, It was taken out of context

Wednesday, 21 March at 9:15 AM

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In this session...

Hardly a week seems to go by without a politician or someone from the film industry defending their career by saying they were taken out of context. Context can enhance, detract and also add shock to a brand. But is context worth paying more for? When brands are often the most valuable asset on a company’s balance sheet maybe it’s time to take this seriously. Join our panel including Sir John Hegarty as they debate this thorny issue

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