In this session...
The mission of The New York Times is to produce fiercely independent, high-quality journalism that helps people understand the world—and to deliver that journalism in new and innovative ways.
The Times’s mission has propelled its business strategy. Today, The Times is the most successful digital news subscription business in the world.
But as the publishing industry continues to become more consumer focused questions have arisen around the shape and size of the future publisher ad business.
Please join Sebastian Tomich, Global Head Of Advertising of The New York Times in a discussion on how a consumer business can drive an ad business, and the unique advantages it can provide to marketers.