BACK TO CALENDAR

The Future of Media Summit

Monday, 19 March at 12:45 PM

Stage 3    View Map

In this session...

MEDIA 2030
Coming soon.

Politics Of Publishing
Join news media industry experts as they share strategies and tips for navigating the complex platforms and practices that face journalism and brand publishing today.

WHAT KEN FAWES TAUGHT US

Today, anyone can publish content online without going through credible checks. Fake news is being weaponised at an increasing rate, making it hard for people to distinguish between fact and fake whilst also putting a brand’s reputation at risk in the online advertising space. People need a news source they can trust, and newspapers reach 90% of the UK population each month. In this session, hear how the IAB brought its news brand members together to create Ken Fawes – an anagram for fake news – to show just how important it is for advertisers and agencies to support the newspapers that invest in real, quality journalism.

Martin Galvin Digital Trading Director, UK, GroupM
Tim Elkington Chief Digital Officer, Internet Advertising Bureau
PRESENTED BY IAB UK

Speakers

Nick Hewat Commercial Director Guardian News & Media
Martin Galvin Digital Trading Director, UK GroupM
Tim Elkington Chief Digital Officer Internet Advertising Bureau

Event Details

Event Type Seminar

Track  Future of Media 

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.