BACK TO CALENDAR

The Digital Ad Industry has a Big Decision to Make, What Will You Choose?

Tuesday, 20 March at 11:35 AM

The Guardian Stage    View Map

In this session...

Unilever’s Keith Weed sent a message last month that brands no longer have to settle for low quality advertising partners. Quality is a choice. Buyers can choose to only work with partners that consistently put the value of quality above short term gains. Publishers can choose to employ strict quality standards for tech partners, as opposed to partnering with every technology company merely talking about the incremental value they bring.

In this keynote presentation, OpenX Co-Founder Jason Fairchild will share why the time is now to take a hard look at the supply chain and re-evaluate every partnership to ensure that you can trust who you work with and make the decision to choose quality.

Presented with


Speakers

Jason Fairchild Co-Founder OpenX

Event Details

Event Type Seminar

Related Topic Area  Tech   Business 

Similar Interests  Data   Leadership 

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.