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Influencer Marketing: It’s not about WHO anymore

Monday, 18 March at 11:45 AM

Story Crafters Stage 3    View Map

In this session...

2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.

Following the talk, listen to the discussion with the experts from Brand side and the influencers themselves for a clearer view of the topic. View Less

What You'll Learn from This Session...

  1. Attendees will understand from influencers the importance of a good brief that extracts the most creative interpretation.
  2. Attendees will learn how to activate influencers in interesting ways to cut through the noise.
  3. Attendees will learn how brands have tackled #ad fatigue with their influencer marketing campaigns.

Presented with


Speakers

Adam Williams Chief Revenue Officer Takumi
Arjoon Bose Europe Marketing Head of New Ventures, General Mills General Mills
Toni Tran Influencer Fashitect
Ana Thorsdottir Head of Influencer Marketing Strategy MediaCom
Deborah Holloway Digital Media Manager Clarins & Clarins Fragrance Group

Event Details

Event Type Seminar

Discover  Story Crafters  

Track  Influencer  

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