BACK TO SCHEDULE

Influencer Marketing: It’s not about WHO anymore

Monday, 18 March at 11:45 AM

Story Crafters Stage    View Map

In this session...

2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Solberg Audunsson, CEO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and win over consumers.

View Less

What You'll Learn from This Session...

  1. Attendees will understand from influencers the importance of a good brief that extracts the most creative interpretation.
  2. Attendees will learn how to activate influencers in interesting ways to cut through the noise.
  3. Attendees will learn how brands have tackled #ad fatigue with their influencer marketing campaigns.

Presented with


Speakers

Solberg Audunsson CEO/Co-Founder Takumi

Event Details

Event Type Seminar

Track  Influencer  

News &
Announcements
Sign up to receive the latest announcements, seminars & speakers, special events, and more.