In this session...
How do you build a brand when no-one is searching for you? It takes creative prescience to see the ever-thinner slices of opportunistic white space that exist in the global market today, as a small group of dominant digital platforms infiltrate business from every imaginable angle. But innovators aren’t willing to give up the fight for power, and the pool of entrepreneurs working to build disruptive, direct-to-consumer (DTC) brands continues to grow.
This session will explore the stories behind the brands shaping the future of how products are sold, and how they are engaging with consumers.
What You'll Learn from This Session...
- What's the secret behind direct-to-consumer success?
- How are DTC brands competing with the million dollar budgets of traditional FMCG brands?
- What are the biggest challenges with owning the entire customer journey, and how can they be overcome?