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Right Brain, Left Brain: Data vs Creativity in Video Advertising

Monday, 18 March at 4:00 PM

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In this session...

“Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?

“Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing. (...) Marketing, I believe, is suffering because of that; you’re not getting imaginative ideas that capture people’s imagination.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
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What You'll Learn from This Session...

  1. What can we learn from successful video campaigns?
  2. How does the brain process creativity, decision making and data?
  3. Can AI empower marketers to develop creativity?

Presented with


Speakers

Herdeep Natt Head of Data Strategy Ogilvy

Event Details

Event Type Seminar

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