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Right Brain, Left Brain: Data vs Creativity in Video Advertising

Monday, 18 March at 4:00 PM

By The Numbers Stage 5    View Map

In this session...

"Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty

Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?

What You'll Learn from This Session...

  1. What can we learn from successful video campaigns?
  2. What makes a great marketer? Is “the modern marketer” a data scientist?
  3. Can AI empower marketers to develop creativity?

Presented with


Speakers

Will Lowe Creative Director www.willlowe.work
Jon Westnedge VP EMEA Taboola
Gareth Holmes UK CEO Seenthis
Thomas Byrne SVP Agency Services EMEA Merkle

Event Details

Event Type Seminar

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