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Streaming is the New Normal

Wednesday, 21 March at 1:00 PM

The Guardian Stage    View Map

In this session...

Everybody knows that digital video has been all the rage, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Presented with


Speakers

Fred Schonenberg Founder and CEO VentureFuel
Eric Boyd Director of Product JW Player
Jennie Dean Digitial Transformation Director Zenith
Michael Thomas Sales Director twitch
Simon Valcarcel Head of Creative and Media O2

Event Details

Event Type Seminar

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Production   Mobile   Video 

Track  Video & Content 

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