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Snap Happy: How Brands are Embracing their Inner Dancing Hotdog on Snapchat

Monday, 19 March at 10:55 AM

IPA Stage    View Map

In this session...

Two and a half years after Snapchat welcomed advertisers, how are brands adapting to a new paradigm in digital marketing and how do they see success on the world's biggest AR platform?

Wall Street Journal's Lara O'Reilly talks to eBay’s Gareth Jones, Gabby Golding of Coca-Cola, Skyscanner’s Anna Derezinska and Snap’s Will Scougal about how they use the platform to reach Snapchat's highly engaged audience and how they keep up with Snapchat’s pace of innovation.

Speakers

Lara O'Reilly Reporter Wall Street Journal
Anna Derezinska Paid Growth Enablement Skyscanner
Gabby Golding Digital Senior Manager Coca-Cola GB
Gareth Jones Senior Marketing Director eBay
Will Scougal Head of Creative Strategy Snap Inc.

Event Details

Event Type Seminar

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