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Shop the Feed: How Facebook is Shaping Social Shopping

Tuesday, 20 March at 10:30 AM

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In this session...

As this year’s Mary Meeker Internet Trends report pointed out, the Facebook feed has morphed into a shoppable storefront with an array of sponsored posts and ads that target users with relevant products they are likely to buy. Join the session to learn how to craft strategies and creatives that recreate the IRL window shopping experience on social. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats such as Collection ads and Carousels.

What You'll Learn from This Session...

  1. How to craft strategies and creatives that recreate the IRL window shopping experience on social.
  2. Hear from leading brand marketers as they discuss their approach to the latest shoppable ad formats.
  3. The advantages that shoppable social ads afford eCommerce brands and how they're used to drive local traffic to stores.

Presented with


Speakers

Andrew French GM, EMEA Smartly.io
Chris Simpson Director of Digital Performance Marketing more2
Kate Haynes Paid Social Manager Wonderbly
Luke Costley-White Growth Marketer Cornerstone

Event Details

Event Type Workshop

Related Topic Area  Creativity & Arts   Tech 

Similar Interests  Storytelling   Content   Design   Data 

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