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Martech Unlocked - Demystifying CDPs

Thursday, 21 March at 9:30 AM

Tech Stars Stage 2    View Map

In this session...

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and

Few martech categories have been the subject of as much hype and confusion as the customer data platform (CDP). Promising to deliver a "single view of the customer" and hyper-personalised messages at scale, CDPs seem too good to be true. Are they? Martin Kihn, Salesforce Marketing Cloud's SVP of Product Strategy and former research VP at Gartner, separates perception from reality. CDPs may overpromise and underdeliver, but that shouldn't stop marketers from finding the best way to solve their desire to know, personalise, and engage with their customers. View Less

What You'll Learn from This Session...

  1. Customer Data Platform
  2. Customer-centric Data
  3. Martech

Speakers

Martin Kihn SVP Product Strategy Salesforce

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  MarTech  

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