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To stay a leader, act like a challenger

In this session...

The greatest danger in times of turbulence is not the turbulence; it is to act with yesterday's logic. (P. Drucker)

In times of incredible change and ambiguity, category market-leaders need to pivot to a challenger mindset.
No one knows this more than Direct Line.
In 2014, the brand reinvented itself and the category - with transformative outcomes for both the business and the brand.
Fast forward to 2020, now from a stronger position than ever, Direct Line is doing it again - with a brand new platform.

Hear from Kerry Chilvers, Head of Brands at Direct Line Group, and Richard Huntington, CSO and Chairman at Saatchi & Saatchi, on the challenger spirit that moves both Direct Line's and Saatchi & Saatchi’s businesses forward.

Principles include:
- The importance of being brave.
- The power of creativity to transform a business.
- The core imperative that the creative idea has to exist beyond the marketing brief and at the heart of the organisation.
- And how, if done right, this even changes the composition of your talent

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