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The Resurrection of AIB: How Open Collaboration Transformed Ireland’s Most Hated Bank

Wednesday, 20 March at 4:30 PM

Ad Shapers Stage 4    View Map

In this session...

In 2008, Ireland’s biggest bank became the country’s most hated when it had to be bailed out by the taxpayer. Media commentary on AIB was 90% negative, and on social a shocking 99% negative. AIB faced it’s toughest challenge of its 50-year existence, and something drastic needed to happen to bring the brand back from the brink

Fast forward to today and AIB is coming back into favour with an NPS brand score of 23 at the end of 2017. How did they do it? They let go.

Attend this frank and honest session to hear how open collaboration can become the creative catalyst needed to produce world-class ideas and content that reimagine not only how your customers see your brand but how they experience it.

Speakers

Jimi McGrath Business Director Rothco | Accenture Interactive
Mark Doyle CMO AIB

Event Details

Event Type Seminar

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