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The Quality Street Gameshow: Why Not All Digital Media is Equal

Tuesday, 19 March at 12:30 PM

Tech Stars Stage 2    View Map

In this session...

We all instinctively believe that not all digital media is equal and that the impact of an ad depends largely on where it appears. Yet with programmatic, this fact is often not appreciated enough.

But what are the key factors that make up a quality media buy and the benefits?

Find out in The Quality Street Gameshow, where our contestants, made up of industry experts and a leading brand, will discuss and debate what makes a quality media buy and how it drives greater effectiveness for advertisers as a result.

Attendees will also be quizzed at the end of our gameshow, where we have some quality prizes to giveaway.

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What You'll Learn from This Session...

  1. Learn the key factors that make up a quality media buy
  2. Discover how quality media drives better results and how to incorporate this into your digital strategy
  3. Get insight into brands and publishers approach to quality media

Presented with


Speakers

Paul Rowlinson MD, GroupM Digital GroupM
Steve Chester Director of Media ISBA
Nick Hewat Commercial Director Guardian News & Media
Diane Alagar Journey Activation Digital Partner Wavemaker
Nick Ashley Head of Media & Campaign Planning Tesco
Jimmy Carr Comedian

Event Details

Event Type Seminar

Discover  Tech Stars  

Track  AdTech  

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