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Programmatic Supply Chain Transparency Study by ISBA / AOP / PwC

In this session...

A world-first study of the programmatic supply chain right through from advertiser to publisher. Where is the money going, what value is delivered in return, and what are the practical lessons for advertisers, agencies, ad-tech and publishers?

What You'll Learn from This Session...

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Presented with


Speakers

Phil Smith Director General ISBA
Steve Chester Director of Media ISBA
Richard Reeves Managing Director AOP
Sam Tomlinson Partner, Marketing & Media Assurance PwC

Event Details

Event Type Seminar

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