In this session...
With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success.
In this session, Jonny will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
What You'll Learn from This Session...
- How Tortoise Media conceived, designed and launched an exciting new membership business from scratch in just a handful of months.
- How The Independent introduced a brand new paid membership proposition to sit alongside their huge, free ad-driven website
- How Hearst Magazines are building a new breed of branded products in partnership with social media stars and sold through high value membership models